Course Highlights
Step into the captivating realm of Anthropology through immersive research techniques designed to unlock cultural narratives and social dynamics. This specialised training introduces you to the core of Anthropology by exploring the art and science of conducting focus groups. From understanding fundamental concepts to ethical considerations, each unit builds a comprehensive skillset that allows learners to analyse human behaviour from multiple perspectives.
The course delves into the detailed stages of setting up and executing insightful discussions within diverse communities. You’ll learn how to structure questions, recruit participants, and maintain neutrality while moderating. Gain mastery over strategic planning, environmental control, and creating safe, inclusive settings. Through rigorous focus group preparation, learners can extract layered insights that contribute to meaningful Anthropology studies and reports.
By the end of this journey, you will not only sharpen your ability to investigate cultural trends but also gain fluency in applying moderation techniques, interpreting dialogue, and assessing data post-session. Whether you’re venturing into fieldwork, academic exploration, or professional consultancy, this Anthropology course enhances your capability to collect and utilise qualitative data for dynamic human-centred understanding.
Learning outcome
- Understand the ethical foundations underpinning Anthropology field studies.
- Prepare structured guidelines for engaging and unbiased focus groups.
- Apply planning techniques to optimise Anthropology data collection.
- Execute moderated discussions that foster genuine participant input.
- Analyse conversations to reveal patterns in social or cultural behaviour.
- Utilise feedback mechanisms to enhance research interpretation.
Why should I take this course?
- Gain experience in designing focus group models.
- Enhance your field research with expert-led Anthropology methods.
- Develop transferable skills for diverse qualitative inquiries.
- Elevate your academic or career trajectory with advanced techniques.
- Learn to decode group dynamics using authentic Anthropology insights.
Career Path
- Social Research Analyst
- Cultural Policy Advisor
- Field Research Coordinator
- Academic Research Assistant
- Community Development Officer
Requirements
- Basic computer literacy
- Access to the internet
- Keen interest in human society and behavioural research.
Curriculum
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Welcome to Class!
00:03:00
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What is Anthropology?
00:05:00
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What is a Focus Group?
00:04:00
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The Uses of Focus Groups
00:05:00
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Advantages and Disadvantages
00:04:00
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Focus Groups in Anthropology
00:05:00
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Unit Activity
00:01:00
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Unit Activity Answers
00:03:00
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Introduction to Research Ethics
00:02:00
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History of Research Ethics
00:07:00
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Research Ethics
00:06:00
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Professional Ethics
00:05:00
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Ethics in Focus Group Research
00:09:00
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Unit Activity
00:01:00
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Unit Activity Answers
00:03:00
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Deciding on a Research Topic (Part 1)
00:02:00
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Deciding on a Research Topic (Part 2)
00:08:00
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Deciding on a Research Question
00:08:00
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Deciding on a Population and Sample (Part 1)
00:10:00
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Deciding on a Population and Sample (Part 2)
00:05:00
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Doing a Literature Review
00:14:00
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Unit Activity
00:01:00
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Activity Answers
00:04:00
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Introduction to Planning for a Focus Group
00:01:00
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Overview & Timeline
00:09:00
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Budget
00:09:00
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Focus Group Setting
00:07:00
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Room Arrangement
00:06:00
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Unit Activity
00:01:00
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Unit Activity Answers
00:03:00
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Introduction to Creating a Focus Group
00:01:00
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Focus Group Composition
00:10:00
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Focus Group Recruiting
00:13:00
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Informed Consent
00:08:00
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Unit Activity
00:01:00
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Unit Activity Answers
00:03:00
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Introduction to Being a Moderator
00:02:00
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Duties of a Moderator
00:07:00
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Duties of an Assistant
00:06:00
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Creating a Discussion Guide
00:08:00
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Handling Problems (Part 1)
00:06:00
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Handling Problems (Part 2)
00:05:00
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Unit Activity
00:01:00
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Unit Answers
00:03:00
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Introduction to Conducting a Focus Group
00:01:00
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Beginning the Focus Group
00:06:00
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Asking Questions & Probes
00:05:00
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Focus Group Activities
00:05:00
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Taking Field Notes
00:06:00
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Ending the Group
00:07:00
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Online Focus Groups
00:06:00
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Unit Activity
00:01:00
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Unit Activity Answers
00:04:00
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Introduction to After a Focus Group
00:02:00
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Transcription
00:06:00
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Data Analysis (Part 1)
00:15:00
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Data Analysis (Part 2)
00:05:00
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Sharing Results
00:06:00
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Data Management
00:08:00
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Unit Activity
00:01:00
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Unit Activity Answers
00:04:00
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Real-World Connections
00:04:00
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Activity Answer
00:19:00
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Congrats!
00:02:00
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BONUS
00:02:00
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Get Your CPD Certificate
00:01:00
Offer Ends in
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Duration:5 hours, 41 minutes
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Access:1 Year
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Units:66

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