BA in Marketing

Marketing is a key endeavour undertaken by any organisation that wants to make sure they reach out to their target audience. That is why companies like Beats spend 90% of their budgets on marketing alone. Now with the help of this course, you can get a BA (Hons) in Marketing from the comfort of your home via the internet.

This course is brought to you by the Anglia Ruskin University where you will develop coherent and strong foundation in marketing, which will further allow you to choose a marketing job of your choice after graduation. Key marketing theories and concepts will be covered over the period of 2 years through 21 modules and 6 terms. You will take on topics such as accounting and finance, business analysis, consumer behaviour, international marketing and so much more. Following the course you will be able to strategies and carry out marketing tasks by taking on a undergraduate project that will prepare you for the real world experience.

So jump aboard, because this course could be your ticket to the next marketing wonder.

Modules

Term 1

Economics for Business and Management – An introductory module to teach you the fundamentals of economics and how to apply key insights to business and management applications. You will use real world examples to illustrate economic principles and carry out non-technical analysis through verbal reasoning and graphical methods. This module will also look into micro and macro economics in order to understand their impact on business behaviour.

Introduction to Accounting and Finance – Discover the basics of financial reporting, the principals of financial and management accounting, and principal financial statements. Develop skills and knowledge necessary to inform managers responsible for planning, decision making and control. Furthermore you will also carry out cost data collection, analysis and allocation of costs, costing of products and services using absorption and marginal costing techniques, short term  decision making – cost volume profit analysis, budgeting and budgetary control.

Term 2

Academic Skills – Discover what it takes to be a higher education student with specific references to business management. You will develop both practical and academic skills necessary to be an undergraduate student, particularly in business degree programs. You will learn about: time management; reading and note taking, critical analysis, critical writing, essay writing, reporting writing, preparing for exams, referencing, the use of information technology and associated software packages, presentation skills, problem solving, both individually and in teams which will all lead for you to be a better self learner.

Marketing Essentials – Understand the importance of marketing and its relationship with human resource management, accounting and finance, and resource allocation activities – which leads to the success or failure of any organisation. In this module you will develop skills and knowledge that will help you move onto future speciality programmes. This module will also focus on the role of marketing management in marketing mix processes, along with alternative approaches in the use of marketing mix.

Analysis of Business – Widely used business analysis through important measures and techniques along with spreadsheet packages. Develop relevant employability and professional skills by interpreting and applying various quantitative methods and techniques, along with improving your computer skills.

Introduction to People, Organization & Management – Here you will learn about the principals and theories of management and organisational behaviour, and how individuals react to their applications. Furthermore you will learn about management processes such as use of power, politics and leadership.

Term 3

International Business – Learn about important aspects of international business like external challenges in terms of economic, political, cultural, ethical and legal fields. You will also take a look at how to handle these challenges along with understanding the importance of multi-disciplinary perspective for purposes of analysis. Up-to-date case studies are also discussed.

Consumer Behaviour – Understand consumer behaviour in business-to-consumer (B2C) markets, the role of marketing, and effective consumer marketing

Enterprise and Entrepreneurial Management – Develop an understanding of key stages associated with a business start up through utilization of current academic literature and its application to practical enterprise and entrepreneurial management. Also explore the practical skills needed to establish new ventures like creativity, management, leadership and more.

Term 4

Systems and Operations Management – Discover how systems and operations are key factors for customer experience and managing processes, importance of systems for value chain and supply chain management, and the operational process and information systems perspective. With the help of these theories and models, you will be able to identify rooms for improvement in existing organisation which in turn will develop your problem solving skills.

Marketing Communications – Identify and analyse the tools and techniques used in marketing communications. Learn what role internet and e-commerce play in developing marketing strategies to strengthen traditional forms of marketing. This module will further explore advertising, sales promotions, public relations, publicity and various other types of marketing – how they are used and their pros vs. cons. Also examine promotional planning process at the strategic, tactical and operational levels.

Business to Business Marketing – Given that most businesses sell to other businesses, this business to business (B2B) marketing will give you insight into specific issues. You will learn about national and international background to B2B marketing, the products and services offered, and the organisational decision-making and buying process – which can be compared to business to consumer (B2C) marketing. Furthermore, put the theories into test as you use them in real world examples and approach any organisational case, while producing an appropriate marketing and sales strategy.

Business Research Methods – Learn about different research methods through practical and real life experiences, which will help you explore philosophical debates and underlying business and management research in reference to current business practices.

Term 5

International Marketing – Explore marketing from an international perspective and see the opportunities and threats that face marketers in a global context. Overcome cultural issues, and communicate effectively to your target audience.

Marketing Consultancy – Undertake a live marketing project for a client organisation and meet their needs.

Strategic Management Analysis – This modules looks into the strategic analysis of organisations in regards to competitive positioning, its strategy with its environment and its management style and culture. Furthermore, review strategic options in response to competitive environment and for considering aspects involved in implementing these options.

Term 6

Sustainable Management Futures – Take a look into the ever evolving context of sustainable management by observing futures perspective on management, organisations and the changing nature of business enterprise models. This module will also help you develop a ‘futures mindset’ from a variety of perspective, including ethical and entrepreneurial; tolerant and innovative; and responsible and responsive.

Organisational Change Management – Observe how team work leads to achieving business goals, overcoming challenges, how changes affect employees, and how organisations try to achieve a high level of employee engagement by re-shaping their attitudes.

Retail Marketing – Develop specialist knowledge of the retail industry from a marketing perspective. Review the links between these and other business curriculum areas like marketing management, consumer behaviour, human resources, operations management and economics. Also explore the fast moving nature of retail environment and the problems faced by retail marketers.

Undergraduate Major Project – Combine what you have learnt from this course and take on a major project on a selected topic within the broad business and management field. You will discuss problems and their solutions, carry out research tasks, and utilize multiple forms of resources in order to develop related employability and professional skills.