Course Curriculum
Course Curriculum
| UTM Parameters - what are they and how to use them | |||
| UTM Parameters explained | 00:07:00 | ||
| Setting up UTM Parameters | 00:08:00 | ||
| Tracking UTM’s in GA | 00:06:00 | ||
| Value Track Parameters | 00:04:00 | ||
| Tracking Pixels & Conversion Tracking | |||
| Understanding Tracking Pixels | 00:02:00 | ||
| Facebook Conversion Tracking | 00:16:00 | ||
| Linkedin conversion Tracking | 00:05:00 | ||
| Adding Pixels to your Website | 00:07:00 | ||
| Google Analytics for AdWords Managers | |||
| The Advantages of Linking Google Analytics with AdWords | 00:04:00 | ||
| Linking Google Analytics & Google Ads | 00:02:00 | ||
| Understand Google Ads Reports within Google Analytics | 00:01:00 | ||
| GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| Remarketing Segments in GA | 00:13:00 | ||
| Attribution Models in Google Analytics | 00:07:00 | ||
| Call Tracking | |||
| Introduction to Call Tracking | 00:06:00 | ||
| How does call tracking work & key benefits | 00:06:00 | ||
| Avanser Walk-through | 00:02:00 | ||
| Integrating Call Tracking with Google Analytics | 00:06:00 | ||
| 3rd Party Landing Page Tracking | |||
| Tracking integration for landing pages | 00:09:00 | ||
| Google Tag Manager (GTM) | |||
| What is Google Tag Manager | 00:05:00 | ||
| Review of GTM interface and Setting up GTM | 00:04:00 | ||
| Adding Tracking with Tags in GTM | 00:08:00 | ||
| Google Tag Assistant – Debugging Tracking Issues | 00:03:00 | ||
| Event Tracking with GTM | 00:14:00 | ||
| Event Tracking Reports in Google Analytics | 00:05:00 | ||
| Dashboarding & Reporting with Google Data Studio | |||
| A concise introduction to Google Data Studio | 00:05:00 | ||
| GDS – Similar Products in the marketplace | 00:06:00 | ||
| GDS – Pros & Cons | 00:02:00 | ||
| Part 1 Working with a Google Data Studio Template Fature Overview | 00:05:00 | ||
| Part 2 Working with a GDS Template | 00:02:00 | ||
| Part 3 Working with GDS – Dimensions, Metrics and Filters | 00:06:00 | ||
| Part 4 Working with GDS – the | 00:09:00 | ||
| Part 5 Workingwith GDS – calculated fields (Advanced) | 00:04:00 | ||
| GDS – Sharing Options | 00:06:00 | ||
| datastudiotemplates.com – A Marketplace for Templates | 00:04:00 | ||
Don't just take our word for it
Amazing workshop.
Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful.
Aarini Sinha 
It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.
Varsha Sivamohan 
I am currently signed on to several courses with skill up. I have just finished my second one. The courses are informative and good for all types of learners. I recommend them.
Judith Taylor 
The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable.
I am very grateful for the support
Charlie Anderson 
Completed the Level 3 Mental Health Support Worker course, very good and highly recommend it.
Very good course, enjoyed it thoroughly and important in my line of work as a Support worker.
Parmjit Dosanjh 
I am pleased to have completed my online course in Mental Health First Aid with SkillUp. All the modules were detailed & comprehensive with review questions, which really helped me to grasp the information & prepared me well for the mock test & final exam.
Shan 
I was a bit nervous about the course but I gave a try,it's perfect and I still can't believe I paid a peanut to acquire such a course,the sliding show and introduction was well understood.i will recommend skill up to anyone interested to persuade a meaningful career,and also to the support team keep doing the good work.💪
Sara Nana 
1 Year Access 
0 Students 
3 hours, 26 minutes