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Course Curriculum

Course Curriculum

Introduction
Introduction 00:03:00
Basics/ Account Set up
What We’re Going To Cover In This Section erer 00:01:00
What is Google Ads? 00:04:00
Where do google ads appear? 00:05:00
Google Account Hierarchy 00:04:00
Setting Up Your First Google Ads Account 00:05:00
Location targeting 00:09:00
Budgets and Selecting Your Bidding Strategy 00:04:00
Setting Up Billng 00:02:00
Keyword Research for Google Ads
What We’re Going To Cover In This Section 00:01:00
What Is A Keyword & Understanding The Intent Behind One 00:04:00
How To Find Keywords To Target – Related Website URL 00:07:00
How To Find Keywords To Target – Keyword Planner 00:05:00
How To Find Keywords To Target – SEMRush 00:07:00
How To Organise Your Keywords By Themes 00:12:00
Everything You Need To Know About Keyword Match Types 00:06:00
How To Add Match Types To Your Keywords Like A Pro 00:08:00
The Importance Of Negative Keywords & How To Add Them To Your Account 00:08:00
Creating Your Ads
What We’re Going To Cover In This Section 00:01:00
The Evolution Of How Ads Appear In Google 00:03:00
Best Practices for Writing Killer Ad Text 00:07:00
How To Create Your First Google Ad 00:17:00
Ad Rotation – Everything You Need To Know 00:05:00
Ad Schedule – How To Select The Days & Times You Want Your Ads To Show 00:05:00
Bidding Strategies Explained
What We’re Going To Cover In This Section 00:01:00
Target CPA 00:04:00
Target ROAS 00:06:00
Maximize Conversions 00:03:00
Maximize Clicks 00:02:00
Target Impression Share 00:03:00
Manual CPC & Enhanced CPC 00:05:00
Google Ads Dynamics
What We’re Going To Cover In This Section 00:01:00
Understanding Quality Score 00:07:00
The 4 Components That Make Up Quality Score 00:08:00
Understanding Ad Rank and How It Is Calculated 00:06:00
How Google Determines How Much You Pay Per Click 00:05:00
When You Can Ignore Low Quality Scores (and when you can’t) 00:03:00
Ad Extensions
What We’re Going To Cover In This Section 00:01:00
What Are Ad Extensions & The Benefits Of Using Them 00:05:00
The Different Types Of Ad Extensions You Can Use 00:06:00
How To Add Sitelink Extensions To Your Ads 00:06:00
How To Add Callout Extensions To Your Ads 00:04:00
How To Add Call Extensions To Your Ads 00:04:00
How To Add Location Extensions To Your Ads 00:02:00
Things To Bear In Mind When Using Ad Extensions 00:03:00
Conversion Tracking
What We’re Going To Cover In This Section 00:01:00
Understanding The Basics Of Conversion Tracking & Its Benefits 00:03:00
The Two Main Types Of Conversions You Can Use 00:08:00
How To Set Up Conversion Tracking For Form Submissions 00:15:00
How To Set Up Conversion Tracking For Phone Calls 00:12:00
Campaign Optimisation
What We’re Going To Cover In This Section 00:01:00
Optimising Your Ads Based On Keyword Data 00:08:00
Optimising Your Ads Based On Ad Data 00:03:00
Optimising Your Ads Based On Devices 00:04:00
Optimising Your Ads Based On Specific Times & Days 00:05:00
Conclusion
Conclusion, goodbye for now… 00:01:00

Google Ads Training 2021

4.8( 7 REVIEWS )
287 STUDENTS
$ 249.00
  • Course Highlights

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Google Ads Training 2021 has been specially designed to help learners gain a good command of Google Ads Training 2021, providing them with a solid foundation of knowledge to become a qualified professional.

Through this Google Ads Training 2021, you will gain both practical and theoretical understanding of Google Ads Training 2021 that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.

Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals.

  • Learning outcome
  • Get a deep understanding of the Google Ads Training 2021 just in hours not years
  • Familiar yourself with the recent development and updates of the relevant industry
  • Know how to use your theoretical and practical knowledge to adapt in any working environment
  • Get help from our expert tutors anytime you need
  • Access to course contents that are designed and prepared by industry professionals
  • Study at your convenient time and from wherever you want
  • Requirements
  • No formal qualifications required, anyone from any academic background can take this course.
  • Access to any internet-enabled smart device.
  • Why should I take this course?
  • 3+ hours of on-demand video lectures and downloadable resources.
  • Affordable premium-quality E-learning content, you can learn at your own pace.
  • You will receive a completion certificate upon completing the course.
  • Internationally recognized Accredited Qualification will boost up your resume.
  • You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
  • You will be able to incorporate various practical sales techniques successfully and understand your customers better.

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