Are you feeling bewildered by online marketing? Google Ads are throwing you for a loop. Fear not, intrepid adventurer! This comprehensive Google Adwords course is your treasure map to success. It will guide you through the jungle of keywords, campaigns, and PPC, like a seasoned explorer. Master the art of keyword research. Become a champion treasure hunter. Unearth the golden nuggets that attract the right audience and boost conversions. Take our premium course to learn about your inner architect. You will learn how to build high-performing Google Ads campaigns. They will resonate with your target market and deliver amazing results. Learn to wield the mighty sword of pay-per-click (PPC) advertising. Optimize bids and budgets, and target for most ROI. Transform from beginner to Google Ads expert. Gain in-depth knowledge and practical skills. Set yourself apart in the ever-evolving online advertising landscape. Become a Google Ads specialist: Get certified and shine brighter than a supernova. Secure those coveted Google Ads management jobs. Become a sought-after digital marketing warrior. This course is your treasure chest. It has actionable insights, real-world examples, and expert guidance. It also has a supportive community. You’ll find everything you need to navigate the online ad wilderness with confidence. Investing in this Google Ads training is an investment in your future. You will attract more leads and drive sales, growing your business. You will become a valuable asset in the booming digital marketing field. Don’t wait! Grab your compass and embark on this Google Ads adventure today. Online marketing success awaits!
Learning outcome
Grasp the fundamentals of Google AdWords training
Know how to be the Google AdWords champion
Use essential tools like the Keyword Planner
Take Google Adwords certification exams Develop critical thinking and problem-solving skills
Familiarity with operating systems and web browsers
Basic understanding of marketing concepts
General skills in English
Basic analytical skills
Critical Thinking and problem-solving
Course Curriculum
Course Curriculum
Introduction
1. Introduction
00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts
00:02:00
3.Example Ad Concepts
00:04:00
4. Label Setup9
00:04:00
5. Reporting on Ad Concepts9
00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report9
00:03:00
7.Linking Google Ads with Search Console9
00:04:00
8.Excel Report Setup & Pivot9
00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities9
00:02:00
10.CTR Interaction between SEO & SEM9
00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign9
00:04:00
12.A practical example inside Google Ads9
00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments9
00:05:00
14.Example experiment Ideas for use9
00:06:00
15.Draft & Experiment Setup9
00:10:00
16.Report Analysis & explanation of symbols9
00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template9
00:02:00
18. Data Inputs9
00:04:00
19. Reading the sheet output9
00:06:00
AdWords Audit
20. Audit Overview9
00:00:00
21. Auditing the Account Structure9
00:08:00
22. Campaign Settings9
00:04:00
23. Auditing on the AdGroup Level9
00:10:00
24. Other Things to look for in an Audit9
00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works9
00:03:00
26.GDN Remarketing9
00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements9
00:04:00
28. Customer Match (Email Retargeting)9
00:01:00
29. Dynamic Remarketing9
00:04:00
30. Lookalike Audiences9
00:02:00
31. GDN Banner Sizes & Other Things to Consider9
00:03:00
32. Audience List Sharing9
00:14:00
33. Remarketing with Events9
00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML9
00:06:00
35. Auto Rotate for Budgets & Ads9
00:03:00
36.Dynamic Search Ads9
00:03:00
37.Smart Bidding Strategies9
00:07:00
38.Lookalike Audiences9
00:02:00
39.Data Driven Attribution Models9
00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers9
00:04:00
41. Advantages & Example Uses9
00:05:00
42.Setting up the Business Data Feed9
00:06:00
43.Best Practice for Ads9
00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA9
00:04:00
45. Linking GA & AdWords
00:02:00
46. AdWords Reports in GA9
00:01:00
47. GA Conversion Tracking & Goal Setup9
00:07:00
48. Remarketing Segments in GA9
00:13:00
49. Attribution Models in Google Analytics9
00:07:00
Using Scripts
50. Introduction to AdWords Scripts9
00:04:00
51. 404 Link Checker Script9
00:07:00
52. Experiment Results Script9
00:07:00
53. Google Ads Audit Script9
00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface9
00:04:00
55. Example Uses for AdWords Editor9
00:04:00
56.AdWords Editor – what you can’t do
00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically9
00:17:00
58.3rd Party Competitor Research Tools -SEMrush
00:16:00
Landing Page Software
59.Why Use Landing Page Software9
00:06:00
60.Unbounce Walk-through9
00:08:00
61. Tracking integration for landing pages9
00:09:00
New Features
62.Ad Variations9
00:06:00
63.Search Responsive Ads9
00:05:00
64. Life Events Audiences9
00:04:00
65. Custom Intent Audiences9
00:04:00
Don't just take our word for it
Amazing workshop.
Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful.
Aarini Sinha
It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.
Varsha Sivamohan
I am currently signed on to several courses with skill up. I have just finished my second one. The courses are informative and good for all types of learners. I recommend them.
Judith Taylor
The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable.
I am very grateful for the support
Charlie Anderson
Completed the Level 3 Mental Health Support Worker course, very good and highly recommend it.
Very good course, enjoyed it thoroughly and important in my line of work as a Support worker.
Parmjit Dosanjh
I am pleased to have completed my online course in Mental Health First Aid with SkillUp. All the modules were detailed & comprehensive with review questions, which really helped me to grasp the information & prepared me well for the mock test & final exam.
Shan
I was a bit nervous about the course but I gave a try,it's perfect and I still can't believe I paid a peanut to acquire such a course,the sliding show and introduction was well understood.i will recommend skill up to anyone interested to persuade a meaningful career,and also to the support team keep doing the good work.💪
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