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Sales and Digital Marketing Diploma

Highlights
Curriculum
Testimonial

The [course_title] course is designed to help you to grow your business through proper sales and digital marketing.

The course is split into two sections: Sales and Digital Marketing. In sales part, you will be introduced to the recent practical techniques for increasing your sales. You will learn the secrets of sales, sales management, sales strategies, and more.

On the other hand, you will learn the advanced digital marketing strategies such as SEO ( Search Engine Optimization) techniques, social media marketing like Facebook, Twitter, Instagram, Pinterest marketing, Google Adwords, viral marketing, network marketing and others.

Upon completion, you will gain enough knowledge to use the sales and digital marketing strategies in your business.

Who is the course for?

Professionals of the sales industry who wants to learn and become an expert in sales management and be able to maintain or increase the sales of the business.
People who have an interest in learning about sales management.

Entry Requirement:

This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

Affordable, engaging & high-quality e-learning study materials;
Tutorial videos/materials from the industry leading experts;
Study in a user-friendly, advanced online learning platform;
Efficient exam systems for the assessment and instant result;
The UK & internationally recognized accredited qualification;
Access to course content on mobile, tablet or desktop from anywhere anytime;
The benefit of career advancement opportunities;
24/7 student support via email.

Career Path:

The [course_title] is a useful qualification to possess, and would be beneficial for the following careers:

Businessmen
Business Development Specialist
Entrepreneur
Marketing and Promotions Officer
Sales Executive
Sales Manager
Strategist.

Course Curriculum

Sales Management
	Module One – Getting Started		01:00:00
	Module Two – Understanding the Talk		01:00:00
	Module Three – Getting Prepared to Make the Call		01:00:00
	Module Four – Creative Openings		01:00:00
	Module Five – Making Your Pitch		01:00:00
	Module Six – Handling Objections		01:00:00
	Module Seven – Sealing the Deal		00:30:00
	Module Eight – Following Up		01:00:00
	Module Nine – Setting Goals		01:00:00
	Module Ten – Managing Your Data		00:30:00
	Module Eleven – Using a Prospect Board		01:00:00
	Module Twelve – Wrapping Up		01:00:00
Relationship in Sales
	Focusing on Your Customer		00:15:00
	What Influences People in Forming Relationships?		00:30:00
	Disclosure		00:15:00
	How to Win Friends and Influence People		00:15:00
	Communication Skills for Relationship Selling		01:00:00
	Non-Verbal Messages		00:30:00
	The Handshake		00:30:00
	Small Talk		00:15:00
	Networking		00:05:00
Sales Communication and Strategies
	Communication Basics		00:30:00
	The Importance Of Self Esteem		00:30:00
	Oral Communication Strategies		00:30:00
	Written Communication Techniques		00:30:00
	The Importance Of Body Language		00:30:00
	Public Speaking Tips		00:30:00
	How Bad Communication Damages Your Business		00:30:00
	Selling Skills		00:15:00
	The Sales Cycle		00:30:00
	Defining Marketing		00:30:00
	Framing Success		00:15:00
	Setting Goals with SPIRIT!		00:15:00
	The Path to Efficiency		00:15:00
	Customer Service		00:15:00
	Selling More		00:15:00
	Selling Price		00:15:00
Sales Objections & Negotiating
	Module One – Getting Started		00:30:00
	Module Two – Three Main Factors		01:00:00
	Module Three – Seeing Objections as Opportunities		00:30:00
	Module Four – Getting to the Bottom		01:00:00
	Module Five – Finding a Point of Agreement		01:00:00
	Module Six – Have the Client Answer Their Own Objection		00:30:00
	Module Seven – Deflating Objections		01:00:00
	Module Eight – Unvoiced Objections		01:00:00
	Module Nine – The Five Steps		01:00:00
	Module Three – Dos and Don’ts		00:30:00
	Module Eleven – Sealing the Deal		00:30:00
	Module Twelve – Wrapping Up		01:00:00
Sales Funnel
	What Is A Sales Funnel?		00:30:00
	What is Internet Commerce		00:30:00
	What Can I Sell		00:30:00
	ClickBank		00:30:00
	Affiliate Marketing		00:30:00
	The Link Between Products, Key Words and Prospects		00:15:00
	The Front-end and Back-end of Sales Funnels		00:30:00
	Sales Funnel Success		00:30:00
	Sales Funnel Planning		00:30:00
	Putting Your Theory to Practice		00:30:00
	Content Marketing		00:30:00
	Article Marketing		00:30:00
	Google’s Adwords Program		00:30:00
	Marketing Offline		00:30:00
	Blogs		00:30:00
	Social Media		00:30:00
	Auto Responders		00:30:00
	The Joint Venture		00:30:00
	Measuring Success		00:30:00
	Top Sales Funnel Products		00:30:00
Sales Secrets
	Module One: Getting Started		00:05:00
	Module Two: Effective Traits		00:20:00
	Module Three: Know Clients		00:30:00
	Module Four: Product		00:30:00
	Module Five: Leads		00:20:00
	Module Six: Authority		00:30:00
	Module Seven: Build Trust		00:20:00
	Module Eight: Relationships		00:30:00
	Module Nine: Communication		00:30:00
	Module Ten: Self-Motivation		00:20:00
	Module Eleven: Goals		00:20:00
	Module Twelve: Wrapping Up		00:05:00
Sales and Marketing
	Recognizing Trends		00:15:00
	Doing Market Research		00:15:00
	Strategies for Success		00:15:00
	Mission Statements		00:15:00
	Trade Shows		00:15:00
	Developing a Marketing Plan		00:30:00
	Increasing Business		00:15:00
	Saying No to New Business		00:30:00
	Advertising Myths		00:30:00
	Networking Tips		00:30:00
Digital Marketing
	Sales and Marketing		00:30:00
	How Internet Marketing Works		01:00:00
	How To Make Money With Internet Marketing		01:00:00
	What is Affiliate Marketing		00:30:00
	Competition in Internet Marketing		00:30:00
	Researching in Internet Marketing		01:00:00
	Desperate Niches		00:30:00
	Profitable Niches		00:30:00
	Clickbank		00:30:00
	What is Traffic?		00:30:00
	Traffic vs. Relevance		00:30:00
	Article Marketing		01:00:00
	Paid forms of Traffic – 1		01:00:00
	Paid forms of Traffic – 2		01:00:00
	Search Engine Optimization		00:30:00
	Search Engine Optimization 2		00:30:00
	Best SEO Practice		02:00:00
	Blogs – WordPress		01:00:00
	Blogs – WordPress II		03:00:00
	Email Marketing I		00:30:00
	Email Marketing II		01:00:00
	Internet Marketing Strategy I		01:00:00
	Your own website vs free options online I		00:30:00
	Your own website vs free options online II		01:00:00
Internet Marketing
	Introduction to Internet Marketing and Reputation Management		00:30:00
	How to Optimize Your Site for Every Stage of the Buy Cycle		00:30:00
	Build Impression on Your Site		00:30:00
	Types of Link Building		01:00:00
	Importance of Landing Pages		00:30:00
	Difference Between Internet Marketing and Online Customer Service		01:00:00
	Concept Of Affiliate Programs		01:30:00
	About Of Google Analytics		01:00:00
	Online Press Releases		00:15:00
	How to Get Traffic from Twitter		00:30:00
	Importance of Testing E-Mail Messages		00:15:00
	What is Viral Marketing		01:00:00
	What is EMail Marketing		00:30:00
	Difference Between Images and Video		00:15:00
	How to Internet Marketing on Facebook		02:00:00
	What is Search Engine Optimization(SEO)?		00:30:00
	Understanding Search Results		00:15:00
	How to Attract Customer on Your Product?		00:15:00
	Time Makes Money		00:30:00
	How to Test a Landing Page		00:30:00
	Best Web Writing		01:00:00
	Ways to Use of Humor in You Internet Marketing		00:15:00
	Coupon Codes		00:15:00
	When to Pull the Plug		00:15:00
SEO and Keyword Research
	What Is Search Engine Optimization?		01:00:00
	Search Engines That Use SEO		01:00:00
	Using SEO In Website Text		01:00:00
	Using SEO For Google Ads		01:00:00
	Using SEO For Article Marketing		01:00:00
	Using SEO In Press Releases		00:30:00
	Using Longtail Keywords		00:30:00
	Using Google To Discover The Best Keywords		00:30:00
	SEO For Video Ads		00:30:00
	SEO In Photos		00:30:00
	Blogging With SEO Marketing		01:00:00
	Using A SEO Company		01:00:00
	Introduction to SEO		00:30:00
	Improve Engagement to Improve Rankings		01:00:00
	Make Your Existing Pages Longer		00:30:00
	Focus on YouTube SEO		00:30:00
	Improve Site Speed		00:30:00
	Focus on Topics Instead of Keywords		00:30:00
	Build Backlinks		00:15:00
	Reporting and Analytics		00:30:00
	Technical Optimization		00:30:00
	Local SEO and Listings		00:30:00
	Guest posting		00:30:00
	Effective Seo Tools		01:00:00
	Introduction		00:15:00
	Preliminary Keyword Research		01:00:00
	Keyword Research Assessment		00:30:00
	Keywords in SEO(Search Engine Optimization)		00:30:00
	Off-Page SEO(Search Engine Optimization)		00:30:00
Email Marketing
	Introduction to Email Marketing		00:30:00
	Using Email Marketing Software		00:30:00
	Building Email Lists by Quantity		00:30:00
	Building Email Lists by Quality		00:30:00
	Crafting an Email		01:00:00
	Analyzing and Tracking Your Email Marketing Strategy		00:30:00
Social Media Marketing
	What is Social Media	FREE	00:18:00
	The Growth of Social Media		00:10:00
	Conducting Market Analysis		00:16:00
	Auditing Social Media		00:26:00
	Corporate Culture and Social Media		00:12:00
	Social Media Goals vs. Business Goals		00:10:00
	Types of Social Media Platforms		00:08:00
	The Social Media Policy		00:40:00
	Creative Commons		00:21:00
	Brand Marketing		00:27:00
	Keyword Selection		00:17:00
	Content Marketing on Social Media		00:26:00
	Content Development		00:23:00
	Understanding the Popular Platforms		03:34:00
	Traditional Website Advertising		00:37:00
	Social Media Documentation and Schedules		00:29:00
	Project Management Software		00:39:00
	The Community Manager Role		00:26:00
	Importance of Voice Consistency		00:30:00
	Organizational Customer Servicen		00:28:00
	Social Media Triage		00:14:00
	Online versus Personal Interactions		00:26:00
	Social Media Analytics		00:27:00
	Goal Value		00:43:00
Facebook Marketing Basics
	Introduction to Facebook		00:15:00
	Why You Should Care		00:15:00
	Setting up a Facebook Page		00:30:00
	How to Get More Likes for Your Facebook Page		00:30:00
	Facebook Advertising		00:30:00
	How Much Does Facebook Advertising Cost?		00:30:00
	Marketing on Facebook		01:00:00
	Create a Content Calendar		00:15:00
	Understanding Edge Rank & the Art of Engagement		00:15:00
Twitter Marketing
	TWITTER FOR BUSINESS		00:15:00
	TOP TWITTER TIPS		00:15:00
	TWITTER IS		00:15:00
	BUSINESS TERMS		00:15:00
	WHY USE TWITTER FOR MARKETING		00:15:00
	TWITTER MARKETING BASICS		01:00:00
	TWITTER METRICS		00:30:00
	YOUR BIO		00:15:00
	WHEN TO TWEET		00:15:00
	BUILDING YOUR COMMUNITY		00:15:00
	GENERATING LEADS		00:15:00
	REAL-TIME TWITTER MARKETING		00:15:00
	ENGAGEMENT		00:15:00
	TWETIQUETTE (TWEETING ETIQUETTE)		00:15:00
Instagram and Pinterest Marketing
	What is Instagram?		00:15:00
	Instagram for Business		00:15:00
	Instagram & Community		00:15:00
	Introduction		00:30:00
	How to Use Pinterest		01:00:00
	How to Win the Hearts of the Target Audience on Pinterest		01:00:00
	Understanding Pinterest Etiquette		00:30:00
	Marketing Strategies to Build Your Brand and Your Followers		02:00:00
	Monetizing Pinterest through Market Hunting		01:00:00
	Pinterest Tools to Use in Your Marketing Arsenal		00:15:00
	Benefits of online advertising and AdWords		00:30:00
	Choosing a campaign type		00:30:00
	Measure your results		00:30:00
Youtube Video Marketing
	Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right		00:30:00
	YouTube Video Marketing Tips: Join the Community		01:00:00
	Marketing Your Product On YouTube: 10 Reasons Why You Should Do It		00:30:00
	YouTube Marketing Tips: Promoting Your Perfect Marketing Video		01:00:00
	Unique Things You Can Do with Your YouTube Marketing Video		01:00:00
	Niche Targeted Playlists: Boost Your YouTube Marketing Video		01:00:00
	Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It		00:30:00
	Viral Marketing Tips for Your YouTube Video		01:00:00
	Using Viral Content: Creating Your Perfect YouTube Marketing Video		02:00:00
	YouTube Marketing Secrets-Promote Your Product or Business!		01:00:00
	Use YouTube to Create Unlimited Sales for your Business		01:00:00
	Choose Your Niche: An Important Step in Your YouTube Marketing Video		01:00:00
	Using Viral Content: Creating Your Perfect YouTube Marketing Video		02:00:00
	YouTube Marketing Tactics: Are These Products Helpful or Scams?		01:00:00
Mock Exam
Final Exam

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Amazing workshop. Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful.

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It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.

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