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Social Media Marketing (SMM)
Explore the realms of Social Media Marketing with platforms like Pinterest, Facebook, and more, enhancing your digital presence.
Course Highlights
An extensive investigation of tactics for popular social media sites, such as Pinterest, Facebook, Twitter, LinkedIn, and YouTube Channels, is provided by this course on social media marketing. Students will explore the subtleties of making interesting material, interacting with viewers, and using Google+ for networking and advertising. Every module is designed to capitalise on the distinct advantages of every platform, guaranteeing that marketers can create adaptable and powerful Social Media Marketing campaigns.
The training goes beyond basic concepts to cover sophisticated methods for audience segmentation, brand positioning, and analytics on social media sites like LinkedIn and Twitter. Engaging exercises and case studies are combined to provide experience with Social Media Marketing tactics that propel global success.
Additionally, participants will gain knowledge of how to manoeuvre through the constantly changing field of social media marketing and comprehend the value of flexibility and originality in YouTube channel management, Google+ advertising, and other areas. This thorough coverage guarantees that graduates are prepared to take on Social Media Marketing difficulties in a variety of work settings.
Learning outcome
- Understand comprehensive Social Media Marketing strategies across various platforms.
- Master content creation and audience engagement for Facebook and Pinterest.
- Develop effective Google+ advertising and networking tactics.
- Utilise Twitter and LinkedIn for professional branding and communication.
- Navigate YouTube channel management to enhance brand visibility.
- Analyse Social Media Marketing metrics for informed decision-making.
- Adapt to the dynamic nature of Social Media Marketing trends and technologies.
Course media
Why should I take this course?
- Develop proficiency using Social Media Marketing techniques to increase brand visibility and interaction on sites like LinkedIn, Twitter, and Facebook.
- To achieve a variety of marketing goals, develop your ability to create and oversee effective social media marketing campaigns on multiple platforms, such as YouTube and Pinterest.
- Make data-driven decisions to maximise campaign performance by learning to assess and interpret Social Media Marketing metrics for Facebook, Pinterest, and other platforms.
- Understanding social media marketing trends and strategies for efficient networking and advertising on Google+ and other platforms can help you stay ahead of the competition.
- Unlock the potential of Social Media Marketing in building professional connections and enhancing online presence, crucial for career advancement in the digital marketing landscape.
Career Path
- Social Media Marketing Manager
- Content Strategist
- Digital Marketing Specialist
- Brand Manager
- SEO and Social Media Marketing Coordinator
- Social Media Marketing Analyst
- Influencer Marketing Manager
Requirements
- Basic understanding of digital marketing principles.
- Desire to innovate and adapt in the Social Media Marketing landscape.
- Commitment to engage with course materials and exercises.
Course Curriculum
Course Curriculum
| What is Pinterest? | 00:18:00 | ||
| How to Create Your YouTube Account | 00:06:00 | ||
| Putting a Pinterest Browser Button for Convenience | 00:04:00 | ||
| Connecting to Social Networks | 00:14:00 | ||
| Verifying Your Web Site | 00:03:00 | ||
| Setting Up Initial Business Account Profile | 00:06:00 | ||
| Creating Boards | 00:17:00 | ||
| Pinning Items That Interest You | 00:05:00 | ||
| Using Pins | 00:11:00 | ||
| Exploring Types of Widgets | 00:07:00 | ||
| Exploring Types of Widgets | 00:07:00 | ||
| Adding a Pin It Widget to Your Site | 00:04:00 | ||
| How Facebook Works | 00:30:00 | ||
| Setting up Facebook Business Page | 00:09:00 | ||
| Adding Background Graphics and Uploading Pictures | 00:04:00 | ||
| Page Settings | 00:07:00 | ||
| Using Basic Facebook Controls | 00:04:00 | ||
| Posts that Engage Your Fans | 00:19:00 | ||
| Business Overview and Page Info | 00:04:00 | ||
| Invite Friends to Your Facebook Page | 00:04:00 | ||
| Call To Action Button | 00:02:00 | ||
| Viewing Your Notifications | 00:02:00 | ||
| Facebook Promotions | 00:13:00 | ||
| Managing Your Facebook | 00:09:00 | ||
| What You Need to Start with Twitter | 00:15:00 | ||
| How to Create Twitter Profile | 00:08:00 | ||
| How to Update Your Profile | 00:05:00 | ||
| Building Your Twitter Network | 00:09:00 | ||
| How and When to Tweet | 00:08:00 | ||
| Twitter Analytics | 00:03:00 | ||
| Google+ Advertising and Networking | |||
| Create Video | 00:08:00 | ||
| Offerings from Google | 00:10:00 | ||
| How to Create an Account | 00:04:00 | ||
| Privacy Settings | 00:09:00 | ||
| Adding Friends | 00:02:00 | ||
| Using Google+ | 00:11:00 | ||
| Posts | 00:01:00 | ||
| Creating an Ad With Google | 00:08:00 | ||
| Google Analytics | 00:07:00 | ||
| Google Analytics | 00:04:00 | ||
| Diagnose Landing Pages | 00:03:00 | ||
| The Potential of LinkedIn’s Network | 00:16:00 | ||
| Creating a LinkedIn Account | 00:11:00 | ||
| Enhancing Careers with LinkedIn | 00:10:00 | ||
| Finding a Job with LinkedIn Job Boards | 00:05:00 | ||
| Be Identifiable | 00:09:00 | ||
| Connecting with Others | 00:17:00 | ||
| Creating a Post | 00:02:00 | ||
| Mining Your Contacts Networks | 00:03:00 | ||
| Staying in Touch with Your Connections | 00:12:00 | ||
| Creating a Linked Company Page | 00:04:00 | ||
| YouTube Channels | |||
| Skills Needed for Interesting Video Planning | 00:08:00 | ||
| Skills Needed for Interesting Video: The Story (Cont.) | 00:01:00 | ||
| Skills Needed for Interesting Video: The Story (Cont.) | 00:01:00 | ||
| Skills Needed for Interesting Video Planning | 00:08:00 | ||
| How to Manage Your YouTube Account | 00:10:00 | ||
| How to Create Your YouTube Account | 00:06:00 | ||
| How to Create a YouTube Channel | 00:04:00 | ||
| Browsing YouTube Channels | 00:02:00 | ||
| Video Manager | 00:05:00 | ||
| Creator Studio | 00:05:00 | ||
Don't just take our word for it
Amazing workshop.
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Sara Nana 
1 Year Access 
76 Students 
7 hours, 43 minutes 
