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Course Highlights
In today’s world, where over 4.9 billion people are online, businesses can no longer afford to ignore the power of digital promotion for business. From social media platforms to search engines, the online space has become the battleground for visibility, engagement, and growth. This course is designed to equip you with the skills needed to successfully promote any business in the digital landscape, ensuring you stay competitive in an increasingly digital world.
Statistical analysis reveals that 76% of marketers have reported increased sales due to effective use of digital promotion strategies. With more businesses shifting their focus online, it is essential to understand how to utilise tools like SEO, social media marketing, and customer data capture to drive customer engagement. The Digital Promotion for Business course guides you through data-driven techniques to ensure you not only reach your audience but also build lasting connections. You’ll learn how to optimise marketing campaigns, analyse results, and fine-tune your approach for maximum impact.
Consider the story of a local café that, through savvy use of Facebook Ads and targeted Instagram campaigns, transformed from a small, unknown brand into a widely recognised name across the city. They grew their customer base and sales, simply by mastering digital promotion for business. This course is your opportunity to learn the same strategies that can unlock significant growth for any business, no matter its size. By the end of the course, you will have the expertise to create and implement digital strategies that drive real results and make a measurable difference in your career or business success.
Learning outcome
- Understand the principles of digital promotion for business and its role in modern marketing.
- Gain essential skills in search engine optimisation (SEO) and targeted digital marketing techniques.
- Learn how to build and manage effective customer relationships through digital platforms.
- Develop expertise in social media marketing strategies, including Facebook Ads and social media tools.
- Implement customer data capture strategies and apply data cleansing methods to improve marketing accuracy.
- Acquire knowledge of brand promotion, business strategy, and perception management in the digital space.
- Gain the ability to measure and optimise digital marketing campaigns for maximum impact.
Course media
Why should I take this course?
- Equip yourself with the digital marketing skills that are in high demand across industries.
- Learn to leverage digital promotion for business to boost customer engagement and sales.
- Stay ahead of competitors by mastering tools like SEO, social media marketing, and CRM systems.
- Gain confidence in creating and managing online business models for long-term success.
- Enhance your career prospects with a highly valued qualification in digital marketing.
Career Path
- Digital Marketing Specialist: £24,000 - £45,000
- Digital Marketing Specialist: £24,000 - £45,000
- SEO Specialist: £25,000 - £50,000
- Online Marketing Manager: £30,000 - £60,000
- E-commerce Manager: £35,000 - £60,000
Requirements
- A basic understanding of marketing principles is recommended.
- Access to a computer and internet connection to complete the course modules.
- No prior experience in digital marketing is necessary; beginners are welcome.
Curriculum
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Introduction to Digital Marketing
00:15:00
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Targeted Digital Marketing
00:15:00
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Search Engine Optimisation
00:15:00
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Customer Relationship Management
00:02:00
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Customer Date Capture Strategy
00:11:00
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Date Cleansing
00:14:00
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Social Media Marketing
00:16:00
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Unit 1: Why Your Audience Is So Important
00:12:00
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Unit 2: Introduction to Contests & Examples
00:35:00
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Unit 3: Choosing the Right Type of Contest
00:13:00
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Unit 4: Setting Up & Creating the Most Viral Contest
00:23:00
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Unit 1: Why You Should Use Facebook to Scale
00:09:00
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Unit 2: The Profitable Facebook Ad Account Setup
00:15:00
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Unit 3: How to Create Top Facebook Ads
00:16:00
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Unit 4: Remarketing Ads – Bottom of Funnel
00:29:00
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Unit 1: Remarketing Email Drips – Bottom of Funnel
00:21:00
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Unit 2: Marketing Your Contest
00:15:00
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Unit 3: Optimising Top of the Funnel
00:14:00
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Unit 4: Optimising Bottom of the Funnel
00:10:00
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Business Strategy and Branding
00:18:00
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Social Media Marketing Strategy
00:17:00
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Social Media Tools and Channels
00:17:00
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Measuring Social Media Tools
00:13:00
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Elements of an Effective Social Media Policy
00:13:00
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Brand Promotion and Perception Management
00:15:00
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Positive and Negative Aspects
00:12:00
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Online Business Models Overview
00:01:00
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Business Models- Udemy
00:04:00
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Business Models- Fiverr
00:04:00
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Business Models- Amazon KDP
00:04:00
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Business Models- Createspace
00:04:00
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Business Models- Other Platforms
00:05:00
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Your Multi-Business Website
00:04:00
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Create, Re-purpose, Repeat
00:04:00
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Pick a Niche
00:12:00
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Google Keyword Planner Overview
00:02:00
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Pick a Platform
00:09:00
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Plan, Plan & Test
00:05:00
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Earn Your First Dollar
00:06:00
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What if you fail-
00:02:00
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Build your Systems
00:07:00
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Automate and Outsource
00:03:00
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Re-purpose and Repeat
00:08:00
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Putting it all together
00:02:00
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Promoting Your Multi-Business
00:06:00
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The Complete Online Multi-Business Master Plan
00:11:00
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Paypal Overview
00:01:00
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Fiverr Overview
00:03:00
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MailChimp Overview
00:03:00
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Finally
00:02:00
Offer Ends in
All
Courses for £49-
Duration:8 hours, 37 minutes
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Access:1 Year
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Units:50
