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9 Reviews
304 Students
Overview
Key Account Management defines the structured approach used to nurture high-value business relationships that drive long-term organisational success. The Diploma in Key Account Management Course with Free Certificate explains how strategic accounts differ from standard clients, why value creation matters, and how planning supports sustainable partnerships. Moreover, the programme explores relationship development, internal coordination, and record control, ensuring learners recognise how Key Account Management shapes competitive advantage across modern markets.
Course Description
In today’s relationship-driven economy, Key Account Management has become central to business customer growth. This diploma introduces the purpose, principles, and frameworks that influence how key accounts are identified, prioritised, and supported. Furthermore, the Key Account Management Training Course strengthens strategic thinking while aligning account activity with organisational goals.
As the curriculum progresses, learners explore value propositions, customer marketing, and structured planning models. Consequently, Key Account Management becomes a tool for delivering measurable value, improving collaboration, and enhancing long-term retention. The Key Account Management Training Course also highlights how internal alignment supports consistent service delivery.
Finally, the programme explains relationship development, record maintenance, and internal aspects affecting performance. Therefore, learners appreciate how Key Account Management supports sustainable revenue and trust-based partnerships. This Key Account Management Training Course delivers insight relevant to evolving UK business environments.
Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.
Key Benefits
- Strategic account prioritisation clarity
- Improved business customer engagement
- Stronger value proposition creation
- Structured relationship development
- Enhanced organisational coordination
Certificate of Achievement
Free QLS Certificate Included
Quality Licence Scheme Endorsed Certificate
Upon completing the final assessment, you can apply for the Quality Licence Scheme Endorsed Certificate of Achievement. Endorsed certificates can be ordered and delivered to your home by post.
An extra £10 postage charge will be required for students leaving overseas.
Skill Up Recognised Certificate
Upon successfully completing this course, you can request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
1. PDF Certificate + PDF Transcript: FREE With This Course
2. Hard Copy Certificate + Hard Copy Transcript: £19.99
3. Delivery Charge: £10.00 (Applicable for International Students)
Note: There are no discount coupons available for this course at the moment.
Learning Outcome
- Explain Key Account Management frameworks
- Identify and evaluate key accounts
- Construct account planning structures
- Apply value-focused relationship methods
- Assess internal KAM coordination
Course media
Who Is This Course For?
- Sales team members
- Business development staff
- Account coordinators
- Relationship managers
- Commercial support personnel
Career Path
- Key Account Executive – £32,000–£40,000
- Account Manager – £35,000–£45,000
- Business Development Manager – £40,000–£55,000
- Senior Account Manager – £50,000–£65,000
- Key Account Director – £65,000–£85,000
Frequently Asked Questions
Key Account Management is the process of managing high-value clients strategically. It helps businesses retain important accounts, boost revenue, and build long-term client loyalty.
You will learn account planning, building strong client relationships, delivering value propositions, internal coordination, and record-keeping strategies for strategic accounts.
This course is suitable for sales staff, account managers, business development professionals, and anyone looking to improve client relationship management skills.
Yes, learners receive a free UK-recognised certificate upon successful completion of the programme.
Knowledge of strategic account management can open roles such as Key Account Manager, Senior Account Manager, or Business Development Manager, increasing earning potential and career growth.
Curriculum
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Introduction to Key Account Management
00:32:00
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Purpose of Key Account Management
00:26:00
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Understanding Key Accounts
00:28:00
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Elements of Key Account Management
00:38:00
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What Makes a Good Key Account Manager
00:35:00
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Building and Delivering Value to Key Accounts
00:35:00
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Key Account Planning
00:22:00
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Business Customer Marketing and Development
00:29:00
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Developing Key Relationships
00:22:00
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The Importance of Record Keeping for Key Account Management
00:18:00
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Internal KAM Aspects
00:26:00
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The Value Proposition
00:28:00
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Submit Your Assignment & Order QLS Certificate
Offer Ends in
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Duration:Self-paced Learning
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Access:1 Year
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Units:13
