Course Highlights
Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Business and Event Strategy Planning Masterclass has been specially designed to help learners gain a good command of Business and Event Strategy Planning, providing them with a solid foundation of knowledge to become a qualified professional.
Through this Business and Event Strategy Planning Masterclass, you will gain both practical and theoretical understanding of [Business and Event Strategy Planning that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.
Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals
Learning outcome
- Familiar yourself with the recent development and updates of the relevant industry
- Know how to use your theoretical knowledge to adapt in any working environment
- Get help from our expert tutors anytime you need
- Access to course contents that are designed and prepared by industry professionals
- Study at your convenient time and from wherever you want
Course media
Why should I take this course?
- Affordable premium-quality E-learning content, you can learn at your own pace.
- You will receive a completion certificate upon completing the course.
- Internationally recognized Accredited Qualification will boost up your resume.
- You will learn the researched and proven approach adopted by successful people to transform their careers.
- You will be able to incorporate various techniques successfully and understand your customers better.
Requirements
- No formal qualifications required, anyone from any academic background can take this course.
- Access to a computer or digital device with internet connectivity.
Course Curriculum
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Learn Business Fundamentals and Create Your Own Business Plan Today!
00:02:00 -
Quickfire Strategy Quiz How much do you know about your business strategy?
00:02:00
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Quickfire Strategy Quiz – My “Answers”
00:10:00
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How to get the most from this Course
00:09:00
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Using the Course Map Matrix
00:06:00
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Guide to the Course Assignments
00:04:00
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Download All Course Materials Here
00:03:00
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Section Introduction: Connecting Business Strategy to the Business Plan
00:02:00
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Business Strategy to Business Plan
00:04:00
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What do we mean by Business Strategy?
00:02:00
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What is a Business Plan?
00:06:00
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What do we mean by Corporate Strategy?
00:07:00
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Should You Be Creating Shareholder Value?
00:07:00
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Introduction to Strategic Management
00:06:00
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Section Introduction: The Value of Strategic Analysis
00:01:00
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Strategic Analysis – The First Step
00:02:00
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What is Strategic Analysis?
00:05:00
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Strategic Analysis Frameworks Case Study: Apple
00:11:00
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Strategic Analysis Frameworks Case Study: Apple
00:11:00
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Section Introduction: Frameworks and Theories Business Strategists Must Know
00:02:00
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Why are these Business Models important?
00:02:00
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The Story of the Hedgehog and the Fox
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Why are Management Theories Useful in Business Strategy?
00:09:00
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SWOT Analysis
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Introduction to Michael Porter’s Five Forces Model
00:06:00
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Lafley and Martin Five Step Strategy Model
00:06:00
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The 5Cs Model
00:06:00
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What is PEST or Broad Factors Analysis?
00:05:00
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PESTEL Analysis
00:05:00
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Ansoff Matrix
00:07:00
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Value Chain
00:05:00
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Business Model Synthesis
00:08:00
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Black Swan Events – Coronavirus
00:05:00
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Section Introduction: Critical Evaluation of Leadership
00:01:00
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Vision and Leadership – Starting at the Top
00:06:00
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What Skills Are We Looking For In Management?
00:07:00
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What is the Purpose of a Vision Statement?
00:03:00
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Section Introduction: Products Services and Competitive Advantage
00:02:00
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What do we mean by Products and Services
00:03:00
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Why Product Differentiation is Critical
00:05:00
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Product Diversification in Business Strategy
00:05:00
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How Does Quality Management fit into your Business Strategy?
00:04:00
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What do we mean by Competitive Advantage?
00:06:00
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Final Exam – Diploma in Pharmacy Skills
00:20:00
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Products, Services and Technology in the Business Plan
00:06:00
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Section Introduction: Competition – Know Your Enemy
00:02:00
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Competitor Analysis
00:05:00
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BCG Matrix
00:06:00
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Competitors and Competitive Forces
00:10:00
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Competitive Intensity
00:09:00
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Industry Life Cycle
00:05:00
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Competition – Business Plan Tie In
00:02:00
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Section Introduction: Industry, Markets and Competition
00:02:00
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What do we mean by External Strategic Analysis
00:09:00
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How Does Industry Analysis Help?
00:05:00
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Conducting PEST or Broad Factors External Analysis
00:11:00
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What are the Business and Funding Life Cycles?
00:10:00
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Value Chains: Connecting Companies to their External Environment
00:08:00
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Addressing the Total Addressable Market (TAM)
00:05:00
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Market Segmentation: Choosing Customers
00:07:00
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Bargaining Power of Suppliers
00:06:00
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Bargaining Power of Customers/Buyers
00:06:00
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Business Plan: Industry, Markets and Competition
00:04:00
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Section Introduction – Operations and Customer Management
00:02:00
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What are Business Operations?
00:03:00
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Strategic Analysis with the Business Model Canvas
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How can Corporate Structure impact Strategy?
00:07:00
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Organisational Development
00:04:00
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Reviewing the Operations of the Firm
00:03:00
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Click and Mortar – Online meets Offline
00:05:00
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eCommerce Business Models
00:06:00
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Internal Strategic Analysis – Business Plan Tie In
00:05:00
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Section Introduction: Six Minute Strategist SWOT Assignment
00:02:00
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Section Introduction: Customer Value Proposition
00:02:00
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Understanding the Customer Value Proposition
00:03:00
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Positioning Your Firm in the Market
00:04:00
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What do we mean by a Profit Model?
00:05:00
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Hax’s Delta Model
00:09:00
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Switching Costs and Customer Strategy
00:03:00
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Managing the Customer Experience
00:05:00
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What is the Customer Journey?
00:06:00
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Customers, Customer Value and the Business Plan
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Section Introduction: Sales and Marketing
00:02:00
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The 5 Ps of Marketing
00:06:00
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How Can You Plan Your Marketing?
00:11:00
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Push Marketing Strategy
00:03:00
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Understanding AIDA
00:07:00
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Progressive Sequence of 9 Agreements
00:08:00
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Pricing Strategies
00:11:00
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Sales and Marketing in the Business Plan
00:06:00
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Section Introduction: Digital Business Strategy Transformation
00:02:00
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Why Do You Need A Digital Strategy Blueprint?
00:07:00
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What Skills and Assets do you need to be a Digital Entrepreneur?
00:07:00
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Digital Strategy Blueprint Overview
00:18:00
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Digital Strategy – Customer Experience Transformation
00:05:00
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Digital Strategy – Customer Channel Transformation
00:06:00
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Digital Strategy – Customer Engagement Transformation
00:19:00
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Digital Strategy – Digital Skills Transformation
00:04:00
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Digital Strategy – Tools and Resources
00:02:00
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Section Introduction: Understanding Financial Statements
00:02:00
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Overview of Financial Statements
00:03:00
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GAAP: Accruals vs Cash Accounting
00:06:00
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Income Statement or Profit and Loss Account
00:08:00
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Introduction to the Balance Sheet
00:11:00
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The Cash Flow Statement
00:25:00
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Cash Flow Metrics Explained
00:06:00
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Case Study – Apple Financial Statements
00:04:00
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Section Introduction: Strategic Financial Analysis
00:01:00
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What is Financial Analysis?
00:11:00
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Income Statement Profitability Ratios
00:04:00
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Balance Sheet Ratio Analysis9
00:12:00
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Cash Flow Statement Analysis9
00:05:00
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Section Introduction: Financial Analysis – Case Study and Assignment
00:01:00
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Apple Inc Financial Analysis – Solution
00:03:00
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Discussion of Measurements of Growth Analysis
00:05:00
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Discussion of Measures of Profitability Analysis
00:07:00
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Discussion of Trading Performance Analysis
00:03:00
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Discussion of Working Capital (Liquidity and Efficiency) Analysis
00:12:00
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Section Introduction: Future Business Strategy Analyser Assignment
00:01:00
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Section Introduction: Goal Setting and Performance Management
00:02:00
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Introduction to Goal Setting
00:03:00
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What do we mean by SMART Goals?
00:04:00
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Key Performance Indicators
00:04:00
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Strategic Dashboards
00:07:00
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Corporate Performance Management
00:04:00
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Objectives and Key Results
00:04:00
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Year over Year Performance
00:04:00
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Section Introduction: Growth Strategies
00:02:00
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Organic vs Inorganic
00:03:00
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The Advantage of First Mover Advantage
00:05:00
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The Importance of Scalability
00:04:00
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Merger and Acquisitions Growth Strategies
00:10:00
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Buy and Build Growth Strategy
00:08:00
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Post Coronavirus Strategies
00:06:00
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Growth Strategies Business Plan Tie In
00:03:00
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Section Introduction: Valuation, Funding, Exits and Returns
00:02:00
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Valuation and Funding – A Consequence of our Business Strategy
00:04:00
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How to Value a Company
00:11:00
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Sources of Equity Funding
00:08:00
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What is a Pre-Money Valuation?
00:06:00
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How to Create a Pitch Deck for Investors
00:06:00
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Sources and Uses of Funds in the Business Plan
00:07:00
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What is a Cap Table?
00:05:00
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Exit Strategies and Returns
00:09:00
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Transaction Cost Management
00:02:00
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Section Introduction: Risk Assessment
00:01:00
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Risk Assessment – Strategic Plan Summary
00:02:00
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Section Introduction: Business Plan Synthesis
00:03:00
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Business Plan Synthesis
00:02:00
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Business Plan – Executive Summary
00:02:00
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Business Plan – History and Background
00:02:00
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Business Plan – Management Summary
00:04:00
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Business Plan Appendicies
00:04:00
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Key Questions Check List
00:01:00
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Business Plan – Audience Targeting
00:03:00
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Business Plan Refinement: Types of Businesses
00:02:00
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Summary and Wrap Up
00:05:00
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Additional File
£25
This course includes:
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Duration:13 hours, 58 minutes
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Access:1 Year
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Units:158
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