Course Highlights
Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Business and Event Strategy Planning Masterclass has been specially designed to help learners gain a good command of Business and Event Strategy Planning, providing them with a solid foundation of knowledge to become a qualified professional.
Through this Business and Event Strategy Planning Masterclass, you will gain both practical and theoretical understanding of [Business and Event Strategy Planning that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.
Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals
Learning outcome
- Familiar yourself with the recent development and updates of the relevant industry
- Know how to use your theoretical knowledge to adapt in any working environment
- Get help from our expert tutors anytime you need
- Access to course contents that are designed and prepared by industry professionals
- Study at your convenient time and from wherever you want
Course media
Why should I take this course?
- Affordable premium-quality E-learning content, you can learn at your own pace.
- You will receive a completion certificate upon completing the course.
- Internationally recognized Accredited Qualification will boost up your resume.
- You will learn the researched and proven approach adopted by successful people to transform their careers.
- You will be able to incorporate various techniques successfully and understand your customers better.
Requirements
- No formal qualifications required, anyone from any academic background can take this course.
- Access to a computer or digital device with internet connectivity.
Course Curriculum
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Learn Business Fundamentals and Create Your Own Business Plan Today!00:02:00
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Quickfire Strategy Quiz How much do you know about your business strategy?00:02:00
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Quickfire Strategy Quiz – My “Answers”00:10:00
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How to get the most from this Course00:09:00
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Using the Course Map Matrix00:06:00
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Guide to the Course Assignments00:04:00
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Download All Course Materials Here00:03:00
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Section Introduction: Connecting Business Strategy to the Business Plan00:02:00
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Business Strategy to Business Plan00:04:00
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What do we mean by Business Strategy?00:02:00
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What is a Business Plan?00:06:00
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What do we mean by Corporate Strategy?00:07:00
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Should You Be Creating Shareholder Value?00:07:00
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Introduction to Strategic Management00:06:00
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Section Introduction: The Value of Strategic Analysis00:01:00
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Strategic Analysis – The First Step00:02:00
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What is Strategic Analysis?00:05:00
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Strategic Analysis Frameworks Case Study: Apple00:11:00
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Strategic Analysis Frameworks Case Study: Apple00:11:00
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Section Introduction: Frameworks and Theories Business Strategists Must Know00:02:00
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Why are these Business Models important?00:02:00
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The Story of the Hedgehog and the Fox
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Why are Management Theories Useful in Business Strategy?00:09:00
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SWOT Analysis
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Introduction to Michael Porter’s Five Forces Model00:06:00
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Lafley and Martin Five Step Strategy Model00:06:00
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The 5Cs Model00:06:00
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What is PEST or Broad Factors Analysis?00:05:00
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PESTEL Analysis00:05:00
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Ansoff Matrix00:07:00
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Value Chain00:05:00
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Business Model Synthesis00:08:00
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Black Swan Events – Coronavirus00:05:00
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Section Introduction: Critical Evaluation of Leadership00:01:00
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Vision and Leadership – Starting at the Top00:06:00
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What Skills Are We Looking For In Management?00:07:00
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What is the Purpose of a Vision Statement?00:03:00
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Section Introduction: Products Services and Competitive Advantage00:02:00
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What do we mean by Products and Services00:03:00
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Why Product Differentiation is Critical00:05:00
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Product Diversification in Business Strategy00:05:00
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How Does Quality Management fit into your Business Strategy?00:04:00
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What do we mean by Competitive Advantage?00:06:00
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Final Exam – Diploma in Pharmacy Skills00:20:00
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Products, Services and Technology in the Business Plan00:06:00
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Section Introduction: Competition – Know Your Enemy00:02:00
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Competitor Analysis00:05:00
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BCG Matrix00:06:00
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Competitors and Competitive Forces00:10:00
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Competitive Intensity00:09:00
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Industry Life Cycle00:05:00
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Competition – Business Plan Tie In00:02:00
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Section Introduction: Industry, Markets and Competition00:02:00
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What do we mean by External Strategic Analysis00:09:00
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How Does Industry Analysis Help?00:05:00
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Conducting PEST or Broad Factors External Analysis00:11:00
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What are the Business and Funding Life Cycles?00:10:00
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Value Chains: Connecting Companies to their External Environment00:08:00
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Addressing the Total Addressable Market (TAM)00:05:00
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Market Segmentation: Choosing Customers00:07:00
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Bargaining Power of Suppliers00:06:00
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Bargaining Power of Customers/Buyers00:06:00
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Business Plan: Industry, Markets and Competition00:04:00
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Section Introduction – Operations and Customer Management00:02:00
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What are Business Operations?00:03:00
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Strategic Analysis with the Business Model Canvas
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How can Corporate Structure impact Strategy?00:07:00
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Organisational Development00:04:00
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Reviewing the Operations of the Firm00:03:00
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Click and Mortar – Online meets Offline00:05:00
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eCommerce Business Models00:06:00
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Internal Strategic Analysis – Business Plan Tie In00:05:00
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Section Introduction: Six Minute Strategist SWOT Assignment00:02:00
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Section Introduction: Customer Value Proposition00:02:00
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Understanding the Customer Value Proposition00:03:00
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Positioning Your Firm in the Market00:04:00
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What do we mean by a Profit Model?00:05:00
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Hax’s Delta Model00:09:00
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Switching Costs and Customer Strategy00:03:00
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Managing the Customer Experience00:05:00
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What is the Customer Journey?00:06:00
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Customers, Customer Value and the Business Plan
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Section Introduction: Sales and Marketing00:02:00
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The 5 Ps of Marketing00:06:00
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How Can You Plan Your Marketing?00:11:00
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Push Marketing Strategy00:03:00
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Understanding AIDA00:07:00
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Progressive Sequence of 9 Agreements00:08:00
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Pricing Strategies00:11:00
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Sales and Marketing in the Business Plan00:06:00
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Section Introduction: Digital Business Strategy Transformation00:02:00
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Why Do You Need A Digital Strategy Blueprint?00:07:00
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What Skills and Assets do you need to be a Digital Entrepreneur?00:07:00
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Digital Strategy Blueprint Overview00:18:00
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Digital Strategy – Customer Experience Transformation00:05:00
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Digital Strategy – Customer Channel Transformation00:06:00
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Digital Strategy – Customer Engagement Transformation00:19:00
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Digital Strategy – Digital Skills Transformation00:04:00
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Digital Strategy – Tools and Resources00:02:00
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Section Introduction: Understanding Financial Statements00:02:00
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Overview of Financial Statements00:03:00
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GAAP: Accruals vs Cash Accounting00:06:00
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Income Statement or Profit and Loss Account00:08:00
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Introduction to the Balance Sheet00:11:00
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The Cash Flow Statement00:25:00
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Cash Flow Metrics Explained00:06:00
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Case Study – Apple Financial Statements00:04:00
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Section Introduction: Strategic Financial Analysis00:01:00
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What is Financial Analysis?00:11:00
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Income Statement Profitability Ratios00:04:00
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Balance Sheet Ratio Analysis900:12:00
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Cash Flow Statement Analysis900:05:00
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Section Introduction: Financial Analysis – Case Study and Assignment00:01:00
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Apple Inc Financial Analysis – Solution00:03:00
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Discussion of Measurements of Growth Analysis00:05:00
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Discussion of Measures of Profitability Analysis00:07:00
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Discussion of Trading Performance Analysis00:03:00
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Discussion of Working Capital (Liquidity and Efficiency) Analysis00:12:00
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Section Introduction: Future Business Strategy Analyser Assignment00:01:00
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Section Introduction: Goal Setting and Performance Management00:02:00
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Introduction to Goal Setting00:03:00
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What do we mean by SMART Goals?00:04:00
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Key Performance Indicators00:04:00
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Strategic Dashboards00:07:00
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Corporate Performance Management00:04:00
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Objectives and Key Results00:04:00
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Year over Year Performance00:04:00
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Section Introduction: Growth Strategies00:02:00
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Organic vs Inorganic00:03:00
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The Advantage of First Mover Advantage00:05:00
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The Importance of Scalability00:04:00
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Merger and Acquisitions Growth Strategies00:10:00
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Buy and Build Growth Strategy00:08:00
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Post Coronavirus Strategies00:06:00
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Growth Strategies Business Plan Tie In00:03:00
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Section Introduction: Valuation, Funding, Exits and Returns00:02:00
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Valuation and Funding – A Consequence of our Business Strategy00:04:00
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How to Value a Company00:11:00
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Sources of Equity Funding00:08:00
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What is a Pre-Money Valuation?00:06:00
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How to Create a Pitch Deck for Investors00:06:00
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Sources and Uses of Funds in the Business Plan00:07:00
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What is a Cap Table?00:05:00
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Exit Strategies and Returns00:09:00
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Transaction Cost Management00:02:00
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Section Introduction: Risk Assessment00:01:00
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Risk Assessment – Strategic Plan Summary00:02:00
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Section Introduction: Business Plan Synthesis00:03:00
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Business Plan Synthesis00:02:00
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Business Plan – Executive Summary00:02:00
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Business Plan – History and Background00:02:00
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Business Plan – Management Summary00:04:00
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Business Plan Appendicies00:04:00
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Key Questions Check List00:01:00
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Business Plan – Audience Targeting00:03:00
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Business Plan Refinement: Types of Businesses00:02:00
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Summary and Wrap Up00:05:00
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Additional File
14-Day Money-Back Guarantee
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Duration:13 hours, 58 minutes
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Access:1 Year
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Units:158
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