| Section 01: Welcome - How to Get the Most Out Of This Course |
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Learn Business Fundamentals and Create Your Own Business Plan Today! |
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Quickfire Strategy Quiz How much do you know about your business strategy? |
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Quickfire Strategy Quiz – My “Answers” |
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How to get the most from this Course |
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Using the Course Map Matrix |
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Guide to the Course Assignments |
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Download All Course Materials Here |
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| Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan |
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Section Introduction: Connecting Business Strategy to the Business Plan |
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Business Strategy to Business Plan |
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What do we mean by Business Strategy? |
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What is a Business Plan? |
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What do we mean by Corporate Strategy? |
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Should You Be Creating Shareholder Value? |
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Introduction to Strategic Management |
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| Section 03: Business Fundamentals: The Value of Strategic Analysis |
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Section Introduction: The Value of Strategic Analysis |
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Strategic Analysis – The First Step |
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What is Strategic Analysis? |
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Strategic Analysis Frameworks Case Study: Apple |
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Strategic Analysis Frameworks Case Study: Apple |
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| Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know |
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Section Introduction: Frameworks and Theories Business Strategists Must Know |
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Why are these Business Models important? |
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The Story of the Hedgehog and the Fox |
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Why are Management Theories Useful in Business Strategy? |
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SWOT Analysis |
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Introduction to Michael Porter’s Five Forces Model |
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Lafley and Martin Five Step Strategy Model |
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The 5Cs Model |
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What is PEST or Broad Factors Analysis? |
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PESTEL Analysis |
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Ansoff Matrix |
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Value Chain |
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Business Model Synthesis |
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Black Swan Events – Coronavirus |
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| Section 05: Critical Evaluation of Leadership |
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Section Introduction: Critical Evaluation of Leadership |
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Vision and Leadership – Starting at the Top |
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What Skills Are We Looking For In Management? |
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What is the Purpose of a Vision Statement? |
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| Section 06: Products and Services and Competitive Advantage |
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Section Introduction: Products Services and Competitive Advantage |
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What do we mean by Products and Services |
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Why Product Differentiation is Critical |
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Product Diversification in Business Strategy |
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How Does Quality Management fit into your Business Strategy? |
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What do we mean by Competitive Advantage? |
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Final Exam – Diploma in Pharmacy Skills |
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Products, Services and Technology in the Business Plan |
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| Section 07: Competition - Know Your Enemy |
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Section Introduction: Competition – Know Your Enemy |
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Competitor Analysis |
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BCG Matrix |
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Competitors and Competitive Forces |
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Competitive Intensity |
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Industry Life Cycle |
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Competition – Business Plan Tie In |
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| Section 08: External Strategic Analysis - Industry, Markets and Competition |
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Section Introduction: Industry, Markets and Competition |
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What do we mean by External Strategic Analysis |
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How Does Industry Analysis Help? |
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Conducting PEST or Broad Factors External Analysis |
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What are the Business and Funding Life Cycles? |
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Value Chains: Connecting Companies to their External Environment |
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Addressing the Total Addressable Market (TAM) |
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Market Segmentation: Choosing Customers |
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Bargaining Power of Suppliers |
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Bargaining Power of Customers/Buyers |
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Business Plan: Industry, Markets and Competition |
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| Section 09: Internal Strategic Analysis - Operations and Customer Management |
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Section Introduction – Operations and Customer Management |
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What are Business Operations? |
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Strategic Analysis with the Business Model Canvas |
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How can Corporate Structure impact Strategy? |
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Organisational Development |
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Reviewing the Operations of the Firm |
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Click and Mortar – Online meets Offline |
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eCommerce Business Models |
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Internal Strategic Analysis – Business Plan Tie In |
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| Section 10: Six Minute Strategist SWOT Assignment |
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Section Introduction: Six Minute Strategist SWOT Assignment |
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| Section 11: Customer Value Proposition |
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Section Introduction: Customer Value Proposition |
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Understanding the Customer Value Proposition |
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Positioning Your Firm in the Market |
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What do we mean by a Profit Model? |
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Hax’s Delta Model |
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Switching Costs and Customer Strategy |
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Managing the Customer Experience |
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What is the Customer Journey? |
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Customers, Customer Value and the Business Plan |
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| Section 12: Sales and Marketing Strategy |
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Section Introduction: Sales and Marketing |
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The 5 Ps of Marketing |
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How Can You Plan Your Marketing? |
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Push Marketing Strategy |
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Understanding AIDA |
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Progressive Sequence of 9 Agreements |
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Pricing Strategies |
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Sales and Marketing in the Business Plan |
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| Section 13: Digital Business Strategy Transformation |
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Section Introduction: Digital Business Strategy Transformation |
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Why Do You Need A Digital Strategy Blueprint? |
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What Skills and Assets do you need to be a Digital Entrepreneur? |
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Digital Strategy Blueprint Overview |
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Digital Strategy – Customer Experience Transformation |
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Digital Strategy – Customer Channel Transformation |
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Digital Strategy – Customer Engagement Transformation |
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Digital Strategy – Digital Skills Transformation |
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Digital Strategy – Tools and Resources |
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| Section 14: Finance - Understanding Financial Statements |
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Section Introduction: Understanding Financial Statements |
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Overview of Financial Statements |
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GAAP: Accruals vs Cash Accounting |
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Income Statement or Profit and Loss Account |
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Introduction to the Balance Sheet |
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The Cash Flow Statement |
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Cash Flow Metrics Explained |
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Case Study – Apple Financial Statements |
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| Section 15: Finance: Strategic Financial Analysis |
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Section Introduction: Strategic Financial Analysis |
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What is Financial Analysis? |
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Income Statement Profitability Ratios |
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Balance Sheet Ratio Analysis9 |
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Cash Flow Statement Analysis9 |
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| Section 16: Finance: Financial Analysis - Case Study and Assignment |
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Section Introduction: Financial Analysis – Case Study and Assignment |
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Apple Inc Financial Analysis – Solution |
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Discussion of Measurements of Growth Analysis |
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Discussion of Measures of Profitability Analysis |
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Discussion of Trading Performance Analysis |
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Discussion of Working Capital (Liquidity and Efficiency) Analysis |
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| Section 17: Future Business Strategy Analyser Assignment |
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Section Introduction: Future Business Strategy Analyser Assignment |
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| Section 18: Goal Setting and Financial Performance |
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Section Introduction: Goal Setting and Performance Management |
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Introduction to Goal Setting |
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What do we mean by SMART Goals? |
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Key Performance Indicators |
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Strategic Dashboards |
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Corporate Performance Management |
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Objectives and Key Results |
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Year over Year Performance |
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| Section 19: Business Fundamentals: Growth Strategies |
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Section Introduction: Growth Strategies |
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Organic vs Inorganic |
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The Advantage of First Mover Advantage |
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The Importance of Scalability |
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Merger and Acquisitions Growth Strategies |
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Buy and Build Growth Strategy |
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Post Coronavirus Strategies |
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Growth Strategies Business Plan Tie In |
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| Section 20: Valuation Funding, Exits and Returns |
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Section Introduction: Valuation, Funding, Exits and Returns |
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Valuation and Funding – A Consequence of our Business Strategy |
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How to Value a Company |
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Sources of Equity Funding |
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What is a Pre-Money Valuation? |
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How to Create a Pitch Deck for Investors |
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Sources and Uses of Funds in the Business Plan |
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What is a Cap Table? |
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Exit Strategies and Returns |
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Transaction Cost Management |
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| Section 21: Risk Assessment |
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Section Introduction: Risk Assessment |
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Risk Assessment – Strategic Plan Summary |
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| Section 22: Business Plan Synthesis |
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Section Introduction: Business Plan Synthesis |
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Business Plan Synthesis |
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Business Plan – Executive Summary |
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Business Plan – History and Background |
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Business Plan – Management Summary |
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Business Plan Appendicies |
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Key Questions Check List |
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Business Plan – Audience Targeting |
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Business Plan Refinement: Types of Businesses |
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| Section 23: Summary and Wrap Up |
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Summary and Wrap Up |
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| Section 24: Additional File |
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Additional File |
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