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Course Curriculum

Course Curriculum

Section 01: Welcome - How to Get the Most Out Of This Course
Learn Business Fundamentals and Create Your Own Business Plan Today! 00:02:00
Quickfire Strategy Quiz How much do you know about your business strategy? 00:02:00
Quickfire Strategy Quiz – My “Answers” 00:10:00
How to get the most from this Course 00:09:00
Using the Course Map Matrix 00:06:00
Guide to the Course Assignments 00:04:00
Download All Course Materials Here 00:03:00
Section 02: Business Fundamentals: Connecting Business Strategy to the Business Plan
Section Introduction: Connecting Business Strategy to the Business Plan 00:02:00
Business Strategy to Business Plan 00:04:00
What do we mean by Business Strategy? 00:02:00
What is a Business Plan? 00:06:00
What do we mean by Corporate Strategy? 00:07:00
Should You Be Creating Shareholder Value? 00:07:00
Introduction to Strategic Management 00:06:00
Section 03: Business Fundamentals: The Value of Strategic Analysis
Section Introduction: The Value of Strategic Analysis 00:01:00
Strategic Analysis – The First Step 00:02:00
What is Strategic Analysis? 00:05:00
Strategic Analysis Frameworks Case Study: Apple 00:11:00
Strategic Analysis Frameworks Case Study: Apple 00:11:00
Section 04: Business Fundamentals: Frameworks and Theories Business Strategists Must Know
Section Introduction: Frameworks and Theories Business Strategists Must Know 00:02:00
Why are these Business Models important? 00:02:00
The Story of the Hedgehog and the Fox 00:00:00
Why are Management Theories Useful in Business Strategy? 00:09:00
SWOT Analysis 00:00:00
Introduction to Michael Porter’s Five Forces Model 00:06:00
Lafley and Martin Five Step Strategy Model 00:06:00
The 5Cs Model 00:06:00
What is PEST or Broad Factors Analysis? 00:05:00
PESTEL Analysis 00:05:00
Ansoff Matrix 00:07:00
Value Chain 00:05:00
Business Model Synthesis 00:08:00
Black Swan Events – Coronavirus 00:05:00
Section 05: Critical Evaluation of Leadership
Section Introduction: Critical Evaluation of Leadership 00:01:00
Vision and Leadership – Starting at the Top 00:06:00
What Skills Are We Looking For In Management? 00:07:00
What is the Purpose of a Vision Statement? 00:03:00
Section 06: Products and Services and Competitive Advantage
Section Introduction: Products Services and Competitive Advantage 00:02:00
What do we mean by Products and Services 00:03:00
Why Product Differentiation is Critical 00:05:00
Product Diversification in Business Strategy 00:05:00
How Does Quality Management fit into your Business Strategy? 00:04:00
What do we mean by Competitive Advantage? 00:06:00
Final Exam – Diploma in Pharmacy Skills 00:20:00
Products, Services and Technology in the Business Plan 00:06:00
Section 07: Competition - Know Your Enemy
Section Introduction: Competition – Know Your Enemy 00:02:00
Competitor Analysis 00:05:00
BCG Matrix 00:06:00
Competitors and Competitive Forces 00:10:00
Competitive Intensity 00:09:00
Industry Life Cycle 00:05:00
Competition – Business Plan Tie In 00:02:00
Section 08: External Strategic Analysis - Industry, Markets and Competition
Section Introduction: Industry, Markets and Competition 00:02:00
What do we mean by External Strategic Analysis 00:09:00
How Does Industry Analysis Help? 00:05:00
Conducting PEST or Broad Factors External Analysis 00:11:00
What are the Business and Funding Life Cycles? 00:10:00
Value Chains: Connecting Companies to their External Environment 00:08:00
Addressing the Total Addressable Market (TAM) 00:05:00
Market Segmentation: Choosing Customers 00:07:00
Bargaining Power of Suppliers 00:06:00
Bargaining Power of Customers/Buyers 00:06:00
Business Plan: Industry, Markets and Competition 00:04:00
Section 09: Internal Strategic Analysis - Operations and Customer Management
Section Introduction – Operations and Customer Management 00:02:00
What are Business Operations? 00:03:00
Strategic Analysis with the Business Model Canvas 00:00:00
How can Corporate Structure impact Strategy? 00:07:00
Organisational Development 00:04:00
Reviewing the Operations of the Firm 00:03:00
Click and Mortar – Online meets Offline 00:05:00
eCommerce Business Models 00:06:00
Internal Strategic Analysis – Business Plan Tie In 00:05:00
Section 10: Six Minute Strategist SWOT Assignment
Section Introduction: Six Minute Strategist SWOT Assignment 00:02:00
Section 11: Customer Value Proposition
Section Introduction: Customer Value Proposition 00:02:00
Understanding the Customer Value Proposition 00:03:00
Positioning Your Firm in the Market 00:04:00
What do we mean by a Profit Model? 00:05:00
Hax’s Delta Model 00:09:00
Switching Costs and Customer Strategy 00:03:00
Managing the Customer Experience 00:05:00
What is the Customer Journey? 00:06:00
Customers, Customer Value and the Business Plan 00:00:00
Section 12: Sales and Marketing Strategy
Section Introduction: Sales and Marketing 00:02:00
The 5 Ps of Marketing 00:06:00
How Can You Plan Your Marketing? 00:11:00
Push Marketing Strategy 00:03:00
Understanding AIDA 00:07:00
Progressive Sequence of 9 Agreements 00:08:00
Pricing Strategies 00:11:00
Sales and Marketing in the Business Plan 00:06:00
Section 13: Digital Business Strategy Transformation
Section Introduction: Digital Business Strategy Transformation 00:02:00
Why Do You Need A Digital Strategy Blueprint? 00:07:00
What Skills and Assets do you need to be a Digital Entrepreneur? 00:07:00
Digital Strategy Blueprint Overview 00:18:00
Digital Strategy – Customer Experience Transformation 00:05:00
Digital Strategy – Customer Channel Transformation 00:06:00
Digital Strategy – Customer Engagement Transformation 00:19:00
Digital Strategy – Digital Skills Transformation 00:04:00
Digital Strategy – Tools and Resources 00:02:00
Section 14: Finance - Understanding Financial Statements
Section Introduction: Understanding Financial Statements 00:02:00
Overview of Financial Statements 00:03:00
GAAP: Accruals vs Cash Accounting 00:06:00
Income Statement or Profit and Loss Account 00:08:00
Introduction to the Balance Sheet 00:11:00
The Cash Flow Statement 00:25:00
Cash Flow Metrics Explained 00:06:00
Case Study – Apple Financial Statements 00:04:00
Section 15: Finance: Strategic Financial Analysis
Section Introduction: Strategic Financial Analysis 00:01:00
What is Financial Analysis? 00:11:00
Income Statement Profitability Ratios 00:04:00
Balance Sheet Ratio Analysis9 00:12:00
Cash Flow Statement Analysis9 00:05:00
Section 16: Finance: Financial Analysis - Case Study and Assignment
Section Introduction: Financial Analysis – Case Study and Assignment 00:01:00
Apple Inc Financial Analysis – Solution 00:03:00
Discussion of Measurements of Growth Analysis 00:05:00
Discussion of Measures of Profitability Analysis 00:07:00
Discussion of Trading Performance Analysis 00:03:00
Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:12:00
Section 17: Future Business Strategy Analyser Assignment
Section Introduction: Future Business Strategy Analyser Assignment 00:01:00
Section 18: Goal Setting and Financial Performance
Section Introduction: Goal Setting and Performance Management 00:02:00
Introduction to Goal Setting 00:03:00
What do we mean by SMART Goals? 00:04:00
Key Performance Indicators 00:04:00
Strategic Dashboards 00:07:00
Corporate Performance Management 00:04:00
Objectives and Key Results 00:04:00
Year over Year Performance 00:04:00
Section 19: Business Fundamentals: Growth Strategies
Section Introduction: Growth Strategies 00:02:00
Organic vs Inorganic 00:03:00
The Advantage of First Mover Advantage 00:05:00
The Importance of Scalability 00:04:00
Merger and Acquisitions Growth Strategies 00:10:00
Buy and Build Growth Strategy 00:08:00
Post Coronavirus Strategies 00:06:00
Growth Strategies Business Plan Tie In 00:03:00
Section 20: Valuation Funding, Exits and Returns
Section Introduction: Valuation, Funding, Exits and Returns 00:02:00
Valuation and Funding – A Consequence of our Business Strategy 00:04:00
How to Value a Company 00:11:00
Sources of Equity Funding 00:08:00
What is a Pre-Money Valuation? 00:06:00
How to Create a Pitch Deck for Investors 00:06:00
Sources and Uses of Funds in the Business Plan 00:07:00
What is a Cap Table? 00:05:00
Exit Strategies and Returns 00:09:00
Transaction Cost Management 00:02:00
Section 21: Risk Assessment
Section Introduction: Risk Assessment 00:01:00
Risk Assessment – Strategic Plan Summary 00:02:00
Section 22: Business Plan Synthesis
Section Introduction: Business Plan Synthesis 00:03:00
Business Plan Synthesis 00:02:00
Business Plan – Executive Summary 00:02:00
Business Plan – History and Background 00:02:00
Business Plan – Management Summary 00:04:00
Business Plan Appendicies 00:04:00
Key Questions Check List 00:01:00
Business Plan – Audience Targeting 00:03:00
Business Plan Refinement: Types of Businesses 00:02:00
Section 23: Summary and Wrap Up
Summary and Wrap Up 00:05:00
Section 24: Additional File
Additional File 00:00:00

Business and Event Strategy Planning Masterclass

4.7( 8 REVIEWS )
Duration: 13.97 Hours
Business and Event Strategy Planning Masterclass
  • Course Highlights

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Business and Event Strategy Planning Masterclass has been specially designed to help learners gain a good command of Business and Event Strategy Planning, providing them with a solid foundation of knowledge to become a qualified professional.

Through this Business and Event Strategy Planning Masterclass, you will gain both practical and theoretical understanding of [Business and Event Strategy Planning that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.

Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals

  • Learning outcome
  • Get a deep understanding of the Business and Event Strategy Planning Masterclass just in hours not years
  • Familiar yourself with the recent development and updates of the relevant industry
  • Know how to use your theoretical and practical knowledge to adapt in any working environment
  • Get help from our expert tutors anytime you need
  • Access to course contents that are designed and prepared by industry professionals
  • Study at your convenient time and from wherever you want
  • Requirements
  • No formal qualifications required, anyone from any academic background can take this course.
  • Access to any internet-enabled smart device.
  • Why should I take this course?
  • 14+ hours of on-demand video lectures and downloadable resources.
  • Affordable premium-quality E-learning content, you can learn at your own pace.
  • You will receive a completion certificate upon completing the course.
  • Internationally recognized Accredited Qualification will boost up your resume.
  • You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
  • You will be able to incorporate various practical sales techniques successfully and understand your customers better.


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