| Section 1: Introduction |
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Unit 1: Welcome to the Copywriting Course |
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00:05:00 |
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Unit 2: Course Overview |
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00:04:00 |
| Section 2: Introduction to Copywriting |
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Unit 1: What is Copywriting |
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00:05:00 |
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Unit 2: Elements of Great Copy |
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00:11:00 |
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Unit 3: Traditional vs Modern Copywriting |
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00:04:00 |
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Unit 4: Career Options for Copywriters |
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00:12:00 |
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Unit 5: Job Description and Responsibilities of a Copywriter |
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00:06:00 |
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Unit 6: Copywriting vs Content Writing: The Difference |
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00:04:00 |
| Section 3: Core Concepts of Copywriting |
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Unit 1: What is a Short Form Copy |
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00:03:00 |
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Unit 2: What is a Long Form Copy |
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00:02:00 |
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Unit 3: Types of Tones Used for Writing Copy |
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00:06:00 |
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Unit 4: Which Types of Tone You Should Use |
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00:07:00 |
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Unit 5: Identifying the Target Audience |
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00:06:00 |
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Unit 6: Qualities That Will Make You a Successful Copywriter |
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00:06:00 |
| Section 4: Marketing Tactics to Write Copy That Sells |
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Unit 1: The Secret to Understand Buyer’s Mindset |
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00:04:00 |
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Unit 2: Never Make Your Copy Look Like an Ad |
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00:06:00 |
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Unit 3: 2 Second Hack to Become a Successful Copywriter |
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00:05:00 |
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Unit 4: Features vs Benefits |
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00:04:00 |
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Unit 5: The Shocking Truth about Buyers & Customers |
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00:04:00 |
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Unit 6: So What Test |
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00:05:00 |
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Unit 7: FOMO: How to Use This Most Powerful Marketing Tool |
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00:08:00 |
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Unit 8: What’s in It for Me |
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00:04:00 |
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Unit 9: The Secret to Sell Instantly |
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00:05:00 |
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Unit 10: Leveraging the Power of Emotions |
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00:04:00 |
| Section 5: The Copywriting Process: 9 Steps to Make It Easier For You |
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Unit 1: Steps in the Copywriting Process |
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00:08:00 |
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Unit 2: Understand the Product |
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00:06:00 |
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Unit 3: Performing Competitor Analysis |
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00:12:00 |
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Unit 4: Create a Buyer Persona / Customer Avatar |
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00:06:00 |
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Unit 5: Writing the copy |
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00:01:00 |
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Unit 6: Editing the Copy |
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00:02:00 |
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Unit 7: Adding Design Elements + Media |
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00:07:00 |
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Unit 8: Publish the Copy + Promotion |
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00:02:00 |
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Unit 9: Checking the Conversion from Copy – Measuring Results |
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00:03:00 |
| Section 6: Copywriting Formulas |
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Unit 1: AIDA: The 4 Step Formula |
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00:05:00 |
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Unit 2: Storytelling: Best Tool for Converting Readers into Buyers |
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00:05:00 |
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Unit 3: 3 STEP Formula: PAS |
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00:06:00 |
| Section 7: Headlines |
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Unit 1: Section Introduction |
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00:01:00 |
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Unit 2: Intro to Headlines |
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00:07:00 |
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Unit 3: Importance of Headlines |
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00:03:00 |
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Unit 4: Formula to Write Amazing Headlines (Everytime) |
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00:07:00 |
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Unit 5: How to Use This Formula (With Examples) |
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00:02:00 |
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Unit 6: Free Tool to Create Attractive Headlines |
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00:03:00 |
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Unit 7: Practice Exercise |
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00:01:00 |
| Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist |
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Unit 1: Section Intro |
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00:02:00 |
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Unit 2: Headline Hack # 1 |
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00:01:00 |
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Unit 3: Headline Hack # 2 |
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00:02:00 |
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Unit 4: Headline Hack # 3 |
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00:02:00 |
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Unit 5: Headline Hack # 4 |
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00:04:00 |
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Unit 6: Headline Hack # 5 |
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00:02:00 |
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Unit 7: Headline Hack # 6 |
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00:03:00 |
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Unit 8: Quick Recap |
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00:01:00 |
| Section 9: Creating the Copy |
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Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist |
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00:04:00 |
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Unit 2: Focus on the Customer |
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00:06:00 |
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Unit 3: How to Write a Conversational Copy |
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00:03:00 |
| Section 10: Hacks & Tips |
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Unit 1: Collect Winning Pieces |
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00:04:00 |
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Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy |
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00:02:00 |
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Unit 3: Using Customer’s Words |
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00:05:00 |
| Section 11: Practice Exercises |
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Unit 1: Recreate Ads |
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00:01:00 |
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Unit 2: Record Your Copy |
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00:02:00 |
| Section 12: Conclusion |
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Unit 1: Conclusion |
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00:01:00 |
