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Copywriting Skills - Level 4
Master persuasive writing techniques. Craft compelling headlines. Use power words. Enhance storytelling. Boost conversions. Perfect your copywriting skills.
Course Highlights
Master persuasive writing with our advanced “Copywriting Skills – Level 4” course. Create content that captivates your audience and makes a lasting impact. Our program provides complete copywriting training that encompasses fundamental and advanced techniques. Our experienced mentors conduct interactive exercises to provide you with a complete education.
What exactly is copywriting? It’s the art of using words to sell products, services, or ideas. Improve your digital copywriting skills with our course. We offer top-notch guidance on content marketing, advertising, and social media.
Enroll now to advance your career. Our program teaches effective copywriting techniques to captivate your audience. You’ll master attention-grabbing headlines and versatile writing styles for any platform. Upgrade your persuasive writing skills with our “Copywriting Skills – Level 4” course.
Enroll now to excel in the evolving writing field, regardless of your expertise. Take the first step towards an exciting career by enrolling now.
Learning outcome
- Understand the fundamentals of copywriting and its importance in marketing.
- Gain proficiency in core concepts that drive effective copywriting.
- Apply marketing tactics to write persuasive copy that sells.
- Master the nine-step copywriting process for streamlined productivity.
- Develop the ability to create attention-grabbing headlines that command readers' attention.
- Utilize advanced hacks and tips to enhance your copywriting skills.
Course media
Why should I take this course?
- Unleash your creative potential and explore the captivating world of copywriting.
- Acquire the skills to craft persuasive copy that captivates your target audience.
- Enhance your career prospects by mastering the art of compelling content creation.
- Gain a deep understanding of the copywriting process and invaluable marketing tactics.
- Stand out in the competitive industry with your ability to create attention-grabbing headlines.
Career Path
- Copywriter
- Content Marketing Specialist
- Advertising Copywriter
- Social Media Copywriter
- Email Marketing Copywriter
- Freelance Copywriter
Requirements
- Proficiency in English language.
- Basic understanding of marketing principles.
- Access to a computer or digital device with internet connectivity.
Course Curriculum
Course Curriculum
| Section 1: Introduction | |||
| Unit 1: Welcome to the Copywriting Course | 00:05:00 | ||
| Unit 2: Course Overview | 00:04:00 | ||
| Section 2: Introduction to Copywriting | |||
| Unit 1: What is Copywriting | 00:05:00 | ||
| Unit 2: Elements of Great Copy | 00:11:00 | ||
| Unit 3: Traditional vs Modern Copywriting | 00:04:00 | ||
| Unit 4: Career Options for Copywriters | 00:12:00 | ||
| Unit 5: Job Description and Responsibilities of a Copywriter | 00:06:00 | ||
| Unit 6: Copywriting vs Content Writing: The Difference | 00:04:00 | ||
| Section 3: Core Concepts of Copywriting | |||
| Unit 1: What is a Short Form Copy | 00:03:00 | ||
| Unit 2: What is a Long Form Copy | 00:02:00 | ||
| Unit 3: Types of Tones Used for Writing Copy | 00:06:00 | ||
| Unit 4: Which Types of Tone You Should Use | 00:07:00 | ||
| Unit 5: Identifying the Target Audience | 00:06:00 | ||
| Unit 6: Qualities That Will Make You a Successful Copywriter | 00:06:00 | ||
| Section 4: Marketing Tactics to Write Copy That Sells | |||
| Unit 1: The Secret to Understand Buyer’s Mindset | 00:04:00 | ||
| Unit 2: Never Make Your Copy Look Like an Ad | 00:06:00 | ||
| Unit 3: 2 Second Hack to Become a Successful Copywriter | 00:05:00 | ||
| Unit 4: Features vs Benefits | 00:04:00 | ||
| Unit 5: The Shocking Truth about Buyers & Customers | 00:04:00 | ||
| Unit 6: So What Test | 00:05:00 | ||
| Unit 7: FOMO: How to Use This Most Powerful Marketing Tool | 00:08:00 | ||
| Unit 8: What’s in It for Me | 00:04:00 | ||
| Unit 9: The Secret to Sell Instantly | 00:05:00 | ||
| Unit 10: Leveraging the Power of Emotions | 00:04:00 | ||
| Section 5: The Copywriting Process: 9 Steps to Make It Easier For You | |||
| Unit 1: Steps in the Copywriting Process | 00:08:00 | ||
| Unit 2: Understand the Product | 00:06:00 | ||
| Unit 3: Performing Competitor Analysis | 00:12:00 | ||
| Unit 4: Create a Buyer Persona / Customer Avatar | 00:06:00 | ||
| Unit 5: Writing the copy | 00:01:00 | ||
| Unit 6: Editing the Copy | 00:02:00 | ||
| Unit 7: Adding Design Elements + Media | 00:07:00 | ||
| Unit 8: Publish the Copy + Promotion | 00:02:00 | ||
| Unit 9: Checking the Conversion from Copy – Measuring Results | 00:03:00 | ||
| Section 6: Copywriting Formulas | |||
| Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
| Unit 2: Storytelling: Best Tool for Converting Readers into Buyers | 00:05:00 | ||
| Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
| Section 7: Headlines | |||
| Unit 1: Section Introduction | 00:01:00 | ||
| Unit 2: Intro to Headlines | 00:07:00 | ||
| Unit 3: Importance of Headlines | 00:03:00 | ||
| Unit 4: Formula to Write Amazing Headlines (Everytime) | 00:07:00 | ||
| Unit 5: How to Use This Formula (With Examples) | 00:02:00 | ||
| Unit 6: Free Tool to Create Attractive Headlines | 00:03:00 | ||
| Unit 7: Practice Exercise | 00:01:00 | ||
| Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist | |||
| Unit 1: Section Intro | 00:02:00 | ||
| Unit 2: Headline Hack # 1 | 00:01:00 | ||
| Unit 3: Headline Hack # 2 | 00:02:00 | ||
| Unit 4: Headline Hack # 3 | 00:02:00 | ||
| Unit 5: Headline Hack # 4 | 00:04:00 | ||
| Unit 6: Headline Hack # 5 | 00:02:00 | ||
| Unit 7: Headline Hack # 6 | 00:03:00 | ||
| Unit 8: Quick Recap | 00:01:00 | ||
| Section 9: Creating the Copy | |||
| Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist | 00:04:00 | ||
| Unit 2: Focus on the Customer | 00:06:00 | ||
| Unit 3: How to Write a Conversational Copy | 00:03:00 | ||
| Section 10: Hacks & Tips | |||
| Unit 1: Collect Winning Pieces | 00:04:00 | ||
| Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy | 00:02:00 | ||
| Unit 3: Using Customer’s Words | 00:05:00 | ||
| Section 11: Practice Exercises | |||
| Unit 1: Recreate Ads | 00:01:00 | ||
| Unit 2: Record Your Copy | 00:02:00 | ||
| Section 12: Conclusion | |||
| Unit 1: Conclusion | 00:01:00 | ||
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Sara Nana 
1 Year Access 
27 Students 
4 hours, 22 minutes 
