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Course Curriculum

Course Curriculum

Section 1: Introduction
Section 2: Introduction to Copywriting
Unit 1: Welcome to the Copywriting Course 00:05:00
Unit 2: Course Overview44 00:04:00
Section 3: Core Concepts of Copywriting
Unit 1: What is Copywriting 00:05:00
Unit 2: Elements of Great Copy 00:11:00
Unit 3: Traditional vs Modern Copywriting 00:04:00
Unit 4: Career Options for Copywriters 00:12:00
Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00
Unit 6: Copywriting vs Content Writing: The Difference 00:04:00
Section 4: Marketing Tactics to Write Copy That Sells
Unit 1: What is a Short Form Copy 00:03:00
Unit 2: What is a Long Form Copy 00:02:00
Unit 3: Types of Tones Used for Writing Copy 00:06:00
Unit 4: Which Types of Tone You Should Use 00:07:00
Unit 5: Identifying the Target Audience 00:06:00
Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You
Unit 1: The Secret to Understand Buyer’s Mindset 00:04:00
Unit 2: Never Make Your Copy Look Like an Ad 00:06:00
Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00
Unit 4: Features vs Benefits 00:04:00
Unit 5: The Shocking Truth about Buyers & Customers 00:04:00
Unit 6: So What Test 00:05:00
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00
Unit 8: What’s in It for Me 00:04:00
Unit 9: The Secret to Sell Instantly 00:05:00
Unit 10: Leveraging the Power of Emotions 00:04:00
Unit 1: Steps in the Copywriting Process 00:08:00
Unit 2: Understand the Product 00:06:00
Unit 3: Performing Competitor Analysis 00:12:00
Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00
Unit 5: Writing the copy 00:01:00
Unit 6: Editing the Copy 00:02:00
Unit 7: Adding Design Elements + Media 00:07:00
Unit 8: Publish the Copy + Promotion 00:02:00
Unit 9: Checking the Conversion from Copy – Measuring Results 00:03:00
Section 6: Copywriting Formulas
Unit 1: AIDA: The 4 Step Formula 00:05:00
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00
Unit 3: 3 STEP Formula: PAS 00:06:00
Section 7: Headlines
Unit 1: Section Introduction 00:01:00
Unit 2: Intro to Headlines 00:07:00
Unit 3: Importance of Headlines 00:03:00
Unit 4: Formula to Write Amazing Headlines (Everytime) 00:07:00
Unit 5: How to Use This Formula (With Examples) 00:02:00
Unit 6: Free Tool to Create Attractive Headlines 00:03:00
Unit 7: Practice Exercise 00:01:00
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist
Unit 1: Section Intro47 00:02:00
Unit 2: Headline Hack # 1 00:01:00
Unit 3: Headline Hack # 2 00:02:00
Unit 4: Headline Hack # 3 00:02:00
Unit 5: Headline Hack # 4 00:04:00
Unit 6: Headline Hack # 5 00:02:00
Unit 7: Headline Hack # 6 00:03:00
Unit 8: Quick Recap 00:01:00
Section 9: Creating the Copy
Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist 00:04:00
Unit 2: Focus on the Customer 00:06:00
Unit 3: How to Write a Conversational Copy 00:03:00
Section 10: Hacks & Tips
Unit 1: Collect Winning Pieces 00:04:00
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00
Unit 3: Using Customer’s Words 00:05:00
Section 11: Practice Exercises
Unit 1: Recreate Ads 00:01:00
Unit 2: Record Your Copy 00:02:00
Section 12: Conclusion
Unit 1: Conclusion33 00:01:00

Copywriting Skills - Level 4

4.9( 7 REVIEWS )
320 STUDENTS
$ 249.00
TAKE THIS COURSE
Corporate Finance
  • Course Highlights

Make your copies inviting to look at, fun to read and memorable! Get all the secrets of copywriting by joining this extensive [course_title] course. You can open numerous doors of opportunities by gaining exceptional skills in copywriting.

Copywriting is the art and science of selling products and services through splendid writing. The [course_title] course offers to walk you through the A-Z of copywriting with more advanced topics than level 3. You will get the opportunity to learn the tactics to write copy that sells, techniques to talk with your audience instead of talking at them and give them a pleasant experience through your writing. With our thorough course modules, you will acquire the skills to write compelling headlines and convince your audience at the very beginning of your copy.

The [course_title] course is designed by industry professionals, and our experts are always ready to support you throughout your learning journey. Upon completion of the course, you will get a certificate that will enhance your CV and boost your confidence.

Without hesitating, enrol today!

  • Learning outcome
  • Introduce yourself to the concept of copywriting
  • Study core and advanced topics of copywriting
  • Understand marketing tactics and write copy that sell
  • Compose compelling headlines
  • Know how to engage readers
  • Be able to write persuasive copy
  • Requirements
  • No formal qualifications required, anyone from any academic background can take this course.
  • Access to any internet-enabled smart device.
  • Why should I take this course?
  • 4+ hours of on-demand video lectures and downloadable resources.
  • Affordable premium-quality E-learning content, you can learn at your own pace.
  • You will receive a completion certificate upon completing the course.
  • Internationally recognized Accredited Qualification will boost up your resume.
  • You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
  • You will be able to incorporate various practical sales techniques successfully and understand your customers better.

Testimonial

Hear what our happy students want to say
The modules are easy to understand and there is help available if required. Besides great collection of exciting topics which make you come back for more.
It was a pleasure to do a course in SkillUp. The course is well organized and I could study at my own pace.
Super varied course content. From Healthcare and fitness to Therapeutic courses. What I particularly like are the course modules and the way they are arranged gradually. With my nutritional background, I have come to know and love completely different perspectives.
Recommendable! A unique experience, the courses have every detail covered. Enjoyed the course through and through.
The price is reasonable, and you know upfront of your costs. I would recommend Skill Up to learners who want to excel their skills or looking for self-development.
The modules are easy to understand and there is help available if required. Besides great collection of exciting topics which make you come back for more.
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