Course Highlights
Learn the brand-building skills to become an expert marketer. This Digital Marketing Strategy – For Life & Health Coaching course course will help establish your life and health coaching business.
In this course, you’ll understand how digital marketing can transform your health coaching business. The course will teach you how to choose a suitable business model for your business. You’ll understand how to create your ideal coaching persona, understand your client’s pain points and choose a coaching niche. Next, you’ll learn how to define, structure and differentiate your coaching offerings. The course will also guide you through creating a strong marketing game plan for more clients and revenue. You’ll learn to set smart marketing goals, craft a strong marketing message and choose the right marketing channel.
Furthermore, the course will introduce you to different types and strategies of digital marketing. For instance, it will cover lessons on email marketing. Again, you’ll learn how to use WordPress. You’ll learn how to create your first landing page for a captivating online presence. This will help in creating a good brand identity and drawing in prospective clients. The course will introduce you to social media marketing strategies to amplify your coaching message and get more shares and followers. Finally, you’ll learn how to build your personal brand from scratch and embrace your uniqueness. This is the best digital marketing course to develop a range of valuable skills. The course will improve your chances of securing excellent freelancing digital marketing jobs.
Learning outcome
- Understand what is digital marketing
- Learn how to build a successful digital marketing strategy to amplify your reach
- Learn how to create a strategic marketing plan tailored to your coaching practice
- Know how to create a compelling online presence with WordPress
- Realise how to track leads through Facebook ads the right way
Course media
Why should I take this course?
- Affordable premium-quality E-learning content, you can learn at your own pace.
- You will receive a completion certificate upon completing the course.
- Internationally recognized Accredited Qualification will boost up your resume.
- You will learn the researched and proven approach adopted by successful people to transform their careers.
- You will be able to incorporate various techniques successfully and understand your customers better.
Career Path
- Content Manager
- Content Creator
- Marketing Assistant
- Marketing Executive
- SEO Digital Marketing Specialist
- Marketing Manager
Requirements
- No formal qualifications required, anyone from any academic background can take this course.
- Access to a computer or digital device with internet connectivity.
Course Curriculum
Course Curriculum
| Introduction | |||
| Introduction | 00:03:00 | ||
| Designing Your Coaching Offer & Finding Your Niche | |||
| The Different Coaching Business Models Explained | 00:04:00 | ||
| The Secret: You Are The Product | 00:03:00 | ||
| Creating Your Ideal Coaching Persona | 00:05:00 | ||
| How To Understand Your Client’s Pain Points | 00:03:00 | ||
| How To Find Your Coaching Niche | 00:04:00 | ||
| Defining your coaching offer | 00:01:00 | ||
| Describing your coaching offer | 00:04:00 | ||
| Structuring & differentiating your coaching offer | 00:03:00 | ||
| Your Marketing Game Plan | |||
| Digital Marketing Game Plan | 00:07:00 | ||
| How To Set Smart Marketing Goals | 00:07:00 | ||
| How To Craft A Strong Marketing Message | 00:06:00 | ||
| How To Choose The Right Marketing Channel | 00:08:00 | ||
| Email Marketing For Coaches | |||
| Email Marketing Introduction | 00:03:00 | ||
| How To Build An Email List As A Coach | 00:03:00 | ||
| Automated vs Manual Email Campaigns | 00:04:00 | ||
| Your First Autoresponder Series | 00:10:00 | ||
| The Best Subject Lines For Higher Open Rates | 00:04:00 | ||
| How To Create An Effective Lead Magnet | 00:05:00 | ||
| Wordpress For Coaches | |||
| WordPress Introduction | 00:01:00 | ||
| How To Use WordPress As A Coach | 00:08:00 | ||
| How To Install WordPress | 00:05:00 | ||
| How To Create Your First Landing Page | 00:06:00 | ||
| How To Create A Thank You Page | 00:03:00 | ||
| General Social Media Strategies | |||
| Your Social Media Plan | 00:08:00 | ||
| Create Content Your Audience Will Thank You For | 00:06:00 | ||
| How To Create Content That Gets Shares | 00:05:00 | ||
| More Ways To Get Shares & Likes | 00:01:00 | ||
| 10 Tactics To Get More Followers | 00:05:00 | ||
| Youtube Marketing As A Coach | |||
| Starting A Youtube Channel As A Coach | 00:05:00 | ||
| How To Do Keyword Research The Right Way | 00:04:00 | ||
| My Youtube Content Strategy | 00:04:00 | ||
| More Youtube Marketing Tips | 00:03:00 | ||
| The Pros And Cons Of Facebook Ads | 00:05:00 | ||
| How To Set Up Your Lead Ads In Facebook | 00:06:00 | ||
| Setting Up Your Facebook Pixel | 00:04:00 | ||
| Using Pixel Conversions For Cheaper Lead Ads | 00:03:00 | ||
| Bonus: Personal Branding | |||
| Personal Branding Intro | 00:03:00 | ||
| Building A Personal Brand | 00:07:00 | ||
| Why Authenticity Is Key | 00:04:00 | ||
| Coming Up With A Website Name | 00:06:00 | ||
| Your Value Proposition | 00:06:00 | ||
| Designing A Logo | 00:09:00 | ||
Don't just take our word for it
1 Year Access 
258 Students 
3 hours, 24 minutes