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145 Students
Overview
Digital Marketing is the strategic use of online channels to build visibility, attract audiences, and increase business growth through measurable actions. The Diploma in Digital Marketing Masterclass with Free Certificate presents a structured learning journey covering branding, websites, email campaigns, social platforms, paid advertising, analytics, and content creation. From defining audiences to tracking performance, this Digital Marketing Masterclass Course supports learners seeking career growth, business scalability, or freelance opportunities through multi-channel online promotion.
Course Description
Modern brands compete online through strategy, creativity, and data. This Diploma in Digital Marketing Masterclass with Free Certificate introduces a persuasive framework that connects audience research, brand positioning, and platform-specific promotion. Moreover, it integrates email campaigns, SEO-driven blogging, video distribution, and podcast outreach to strengthen online authority. Therefore, learners progress through Digital Marketing with clarity, structure, and measurable direction.
Furthermore, this Digital Marketing Masterclass Course explores social platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube alongside paid advertising tools like Google AdWords and Facebook Ads. Consequently, participants explore how platform selection, messaging style, and campaign intent influence engagement and conversion. Additionally, local business promotion and live streaming methods expand digital reach across diverse audiences.
Finally, analytics and optimisation complete the learning flow. Google Analytics, Quora insights, and performance tracking strengthen decision-making. As a result, this Digital Marketing Masterclass Course encourages strategic thinking, creative planning, and data-driven actions. Therefore, learners position themselves competitively within the evolving Digital Marketing environment.
Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.
Key Benefits
- Builds structured online promotion across multiple platforms
- Strengthens brand visibility through audience-focused messaging
- Encourages analytical decision-making using performance metrics
- Supports scalable marketing strategies for diverse business models
- Aligns content, advertising, and social engagement effectively
Certificate of Achievement
Free QLS Certificate Included
Quality Licence Scheme Endorsed Certificate
Upon completing the final assessment, you can apply for the Quality Licence Scheme Endorsed Certificate of Achievement. Endorsed certificates can be ordered and delivered to your home by post.
An extra £10 postage charge will be required for students leaving overseas.
Skill Up Recognised Certificate
Upon successfully completing this course, you can request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
1. PDF Certificate + PDF Transcript: FREE With This Course
Note: There are no discount coupons available for this course at the moment.
Learning Outcome
- Design audience-specific promotional frameworks
- Create platform-appropriate content strategies
- Plan paid advertising with conversion objectives
- Evaluate campaign performance using analytics tools
- Integrate branding across digital channels
Who Is This Course For?
- Career starters seeking online promotion roles
- Business owners building digital visibility
- Freelancers expanding service offerings
- Content creators improving online reach
- Marketing assistants progressing professionally
Career Path
- Digital Marketing Executive – £26,000–£32,000
- Social Media Manager – £30,000–£38,000
- SEO Specialist – £32,000–£42,000
- PPC Campaign Manager – £35,000–£45,000
- Content Marketing Manager – £38,000–£48,000
Frequently Asked Questions
This Digital Marketing Masterclass Course covers branding, websites, social media platforms, paid advertising, analytics, video, podcasting, and content strategy.
Yes, the structure supports learners building foundational Digital Marketing knowledge alongside strategic application.
The Diploma in Digital Marketing Masterclass with Free Certificate provides certification upon completion.
It aligns with roles in social media management, SEO, PPC advertising, content marketing, and digital strategy.
The curriculum reflects industry-relevant tools and practices valued across UK digital sectors.
Curriculum
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Digital Marketing
00:02:00 -
DMM Intro
00:02:00
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Digital Marketing Strategy in 10 Minutes
00:09:00
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Define your Purpose
00:04:00
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Case Studies
00:05:00
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Positioning Your Brand
00:04:00
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Case studies – Positioning
00:03:00
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Unique Selling Proposition
00:06:00
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Personality
00:02:00
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Case Study – Personality
00:07:00
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Find Your Audience
00:05:00
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Validate Your Business
00:09:00
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Intro Brand Identity
00:02:00
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Case Study – 3 Company Styles
00:05:00
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Free Branding Tools
00:08:00
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Learn Canva in 10 Minutes
00:11:00
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Learn Photoshop in 30 Minutes
00:26:00
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Intro to Websites
00:04:00
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Choose a Domain Name
00:05:00
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Intro to WordPress Lessons
00:01:00
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Easy Email Marketing Funnel
00:07:00
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Email Marketing Tools
00:04:00
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Lead Magnets
00:07:00
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Where to put opt-in forms
00:06:00
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Segmenting and Tagging Your Subscribers
00:05:00
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Email Sequences
00:13:00
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Better Email Subject Lines
00:04:00
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Using Analytics to Improve Emails
00:07:00
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Case Study – 100 Subscribers in Less Then 1 Week
00:06:00
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Copywriting Basics
00:02:00
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A.I.D.A
00:06:00
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Case Study of a Sales Page
00:08:00
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10 Commandments of Copywriting
00:07:00
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Write Better Headlines
00:05:00
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Write Quality Articles
00:06:00
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Optimize Your Website SEO 5 minutes agoMore
00:05:00
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Intro to YouTube
00:07:00
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Case Study – YouTube Sales Funnel
00:05:00
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YouTube SEO – Watch Time vs. Views
00:04:00
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Keyword Research for YouTube Videos
00:06:00
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Start Your New Channel
00:03:00
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Channel Art and Icon
00:07:00
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Channel Description
00:03:00
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Customize Your Channel Design
00:04:00
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Add a Channel Trailer
00:02:00
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YouTube Channel Settings and Verification
00:07:00
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Upload Defaults, Featured Content, and Channel Branding
00:06:00
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Uploading Videos + Titles, Tages, Description
00:12:00
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Cards and End Screens
00:08:00
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Use YouTube Analytics to Grow Your Channel
00:06:00
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Quickly Respond to Fans with the Community Tab
00:02:00
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Live Streaming with YouTube Live
00:04:00
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Free Music on YouTube Live
00:03:00
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Create a YouTube Ad.
00:05:00
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Spy on Competition with Social Blade
00:04:00
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Intro to Video
00:04:00
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Video Equipment for Beginners
00:08:00
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Tools to Make Your Videos More Pro
00:04:00
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Structure a Video that Sells
00:04:00
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Intro to Video Production Bootcamp
00:01:00
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Intro to FB Groups
00:02:00
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Create Your Group – Walk Through
00:11:00
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Tips for a More Engaged Facebook Group
00:08:00
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Scheduling Posts, Live Video, and More
00:04:00
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Why Facebook Pages are Important for your Business
00:01:00
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Creating a Stunning Facebook page for your business
00:01:00
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Adding Essential Information to your Facebook Page
00:09:00
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Selecting your Profile Image
00:11:00
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Creating Professional Facebook Cover Image for your Pages
00:05:00
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Creating a captivating Facebook Page Description using the ads.
00:12:00
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Getting your Facebook Page Username
00:03:00
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Facebook Page Apps to increase fans engagement
00:08:00
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Top 0 Ways to Monetize your Facebook Page
00:12:00
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Exploring Publishing tools
00:10:00
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Scheduling Facebook posts
00:05:00
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How to spy your competitors on facebook
00:11:00
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How to guarantee your fans see all your posts
00:10:00
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Exploring Facebook Insights
00:12:00
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Four Unlimited sources of royalty free image
00:12:00
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Promoting your Facebook Page
00:11:00
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Turn any image a clickable Facebook Post
00:05:00
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Assignment – Create a Facebook page
00:03:00
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Introduction to Facebook Ads
00:01:00
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Introduction to the Facebook Ads Manager
00:06:00
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Setting up your Facebook payment account
00:02:00
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Defining your Facebook Target Audience
00:12:00
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Level 1 – Creating the Ad
00:05:00
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Level 1 – Boosting your Post
00:09:00
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Level 2 – Creating your Ad in the Ads Manager
00:11:00
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Tips to have your ad approved by facebook
00:03:00
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Analyzing Results
00:11:00
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Assignment Create a Facebook Ad
00:01:00
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What is facebook retargeting and why is importent for you
00:05:00
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Creating a facebook pixel
00:05:00
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Installing the pixel in WordPress
00:05:00
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Installing the pixel in a non-WordPress website
00:02:00
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TESTING IF THE PIXEL IS WORKING
00:04:00
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Creating your first audence with THE Pixel
00:04:00
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Facebook pixel advanced audience creation
00:14:00
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MESSAGE – YOUR AUDIENCE IS TOO SMALL
00:02:00
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Creating your optimized FB Ad with the Pixel
00:11:00
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Assignment – Installing the facebook Pixel in your web
00:01:00
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How Facebook Ads can Help you have a local business
00:06:00
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This is the Plan for your Local Business
00:08:00
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Reaching people around your Business
00:10:00
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Creating Your Local Business ad
00:10:00
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Assignment Local Business
00:02:00
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Google Adwords for your Business
00:02:00
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How Adwords Works
00:03:00
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Setting up your Adwords Account
00:07:00
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Example of Ads that we are creating
00:04:00
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Exploring the Adwords Interface
00:05:00
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Discovering the best keywords
00:11:00
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Creating a Google Adwords Search Campaign
00:06:00
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Choosing your Vid setting for Google Adwords
00:04:00
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Creating an Ad group and Adding Keywords
00:04:00
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Finalizing your Google Ad
00:06:00
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Managing your Google Ads Campaigns and Analytics
00:03:00
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Creating a YouTube Ad with Google Adwords
00:10:00
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Your Next Steps
00:01:00
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Assignment Google Adwords
00:01:00
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Why Twiter and how it can help your business growth
00:02:00
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Choosing the best username or twitter handle
00:06:00
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4 tips to choose your twitter handle
00:02:00
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Creating a Twitter account
00:05:00
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Creating an Outstanding Twitter profile page
00:04:00
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Adding your Profile and Header Photo
00:10:00
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Writing an optimized bio
00:11:00
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Pin the most important tweet for your bio
00:06:00
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Connecting with other influencers
00:06:00
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Twitter hashtags
00:06:00
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Growing your Twitter presence with Jooicer
00:09:00
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Add Twitter Buttons to your Website
00:10:00
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Add Twitter widgets to your website
00:07:00
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Twitter Ads – Creating Your Ads Account and Campaign
00:10:00
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Twitter Ads – Adding your Payment Method
00:01:00
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Twitter Ads – Creating other Twitter ads
00:02:00
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Twitter Ads – Promoting a Tweet
00:02:00
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Assignment Twitter 1 day ago More
00:02:00
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Instagram for Business – Whats our strategy
00:04:00
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Create an Instragram for Business profile
00:04:00
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Building a Killer Instragram Profile
00:03:00
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2 Building a Killer Instagram profile
00:04:00
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3 Building a Killer Instagram Profile
00:05:00
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4 Building a Killer Instagram Profile
00:02:00
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Accessing the Ads Manager
00:03:00
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Creating your First Instagram Ad
00:04:00
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Creating your Instagram Ad inside the App
00:08:00
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Important Tips to have a successful Ad on Instagram As inside the App
00:05:00
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Mistake 1
00:02:00
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Mistake 2
00:01:00
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Mistake 3
00:02:00
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Mistake 4
00:01:00
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Mistake 5
00:01:00
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Mistake 6
00:01:00
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Tools to create instagram photos
00:04:00
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Creating Viral Instagram Photos
00:13:00
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Adding Your Logo or Website to your Instagram Post
00:05:00
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Instagram Live and Instagram Stories
00:04:00
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Assignment – Instagram Ads
00:01:00
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Why Printerest and how it can your business grow
00:03:00
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Opening a Printerest Business Account
00:05:00
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Linking Pinterest with your Website and getting a Verifed account
00:05:00
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Linking Pinterest with other Social Media platforms
00:02:00
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Optimizing your Pinterest Profile
00:09:00
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Creating Boards
00:09:00
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Using Secret Boards
00:03:00
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The Powerful Pinterest notification
00:01:00
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Adding pinterest chrome extension
00:03:00
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Adding Pinterest to your Website
00:14:00
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Pinterest Ads – Getting started
00:03:00
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Pinterest Ads Panel Overview
00:03:00
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Creating a Pinterest Ad
00:13:00
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Creating Pinterest Ads Fast
00:03:00
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Assignment Pinterest
00:01:00
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Welcome to Linkdin Marketing
00:02:00
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Setting up to LinkedIn account
00:06:00
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Adding Experience, Skills, Accomplishment to your LinkedIn
00:03:00
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Adding a professional Background photo
00:04:00
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Adding media to your linkedIn URL
00:06:00
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Changing your LinkedIn URL
00:04:00
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Adding your Website to LinkedIn
00:06:00
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Creating Shareable content on LinkedIn
00:04:00
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LinkedIn Company Pages Examples
00:06:00
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Creating a LinkedIn Company Page
00:02:00
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Managing your LinkedIn Company Page
00:07:00
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Getting 50 dollar in LinkedIn Ads Credits
00:03:00
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LinkedIn Ads Introduction
00:03:00
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Creating a linkedIn Sponsored Content Ad.
00:12:00
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Waiting for LinkedIn Ad approval
00:01:00
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Creating a LinkedIn Text Ads Campaign
00:07:00
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Creating a LinkedIn Sponsored In Mail Campaign
00:09:00
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Quick view at the LinkedIn Campaign Manager
00:03:00
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Assignment LinkedIn
00:02:00
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What is Periscope
00:01:00
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Optional Equipment that will make your scopes looks profession
00:05:00
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Assignment Periscope 20 hours ago More
00:01:00
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Basic Eqipment for Social Media Streaming
00:09:00
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Planning an irresistible Live Streaming Session
00:10:00
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Facebook Live Basics
00:05:00
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Facebook Live Session from your Smartphone
00:07:00
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Sharing our Facebook Live Sessions
00:03:00
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3 ways to Reuse your Facebook Live Sessions
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YouTube Live Basics
00:02:00
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Runing a YouTube Live from your Smartphone
00:05:00
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Instagram Live
00:03:00
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Periscope Live
00:03:00
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Introduction to OBS Broadcaster Software
00:03:00
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Setting up your OBS Software
00:11:00
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Using OBS Studio Mode
00:05:00
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Facebook Live Streaming with OBS
00:12:00
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YouTube Live Streaming with OBS
00:07:00
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Simultaneous Streaming to Facebook, YouTube and Periscope
00:16:00
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Other awesome software for Live Streaming
00:08:00
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Assignment Social Media Live Streaming
00:03:00
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Podcasting Intro
00:02:00
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Podcasting Tools
00:07:00
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Hosting Your Podcat with Libsyn
00:08:00
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Submitting Podcast to iTunes
00:02:00
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Validate Your Podcast Work
00:01:00
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Quora Basics
00:03:00
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Finding, Answering and Optimizing Your Quora Answers
00:03:00
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Setting Up Google Analytics
00:06:00
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Navigating the Google Analytics Dashboard
00:07:00
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Know Your Audience with Analytics
00:06:00
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User Acquisition and Behavior Flow
00:13:00
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See Where Visitors Click with Page Analytics
00:05:00
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User Behavior and Site Speed
00:04:00
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Setting Up Goals
00:03:00
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Welcome to Google plus
00:01:00
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Whats the difference between Google Pages and Profile
00:04:00
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Adding your Profile and Cover image
00:04:00
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Adding your Contact info
00:05:00
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Adding links to your Website and Socal Media
00:02:00
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Adding your Story
00:04:00
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Previewing the page
00:05:00
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Conclusion
00:02:00
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Mock Exam – Digital Marketing Diploma
00:15:00
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Final Exam – Digital Marketing Diploma
00:15:00
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Submit Your Assignment & Order QLS Certificate
Offer Ends in
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Duration:Self-paced Learning
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Access:1 Year
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Units:240
