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Level
Level 3 - Diploma

Units
98
Duration
15.21 Hours

GET LIFETIME ACCESS TO THIS COURSE AND 2500+ OTHER COURSES FOR ONLY £99. FIND OUT MORE

Course Description​

Do you know that experts suggest that for SEO professionals, revenue in the UK will grow 11.2% over the next five years? Along with that, the growth of e-commerce businesses is faster than ever. All these events make the demand for SEO experts sky-high. Therefore, if you plan to gain expertise in SEO, take the Diploma in SEO and Digital Marketing course to move forward in your career.

In the first two modules, you will gain in-depth knowledge about SEO basics and SEO techniques. By learning these modules, you will understand the versatile aspects of online marketing. Moreover, you will explore building backlinks, website speed optimisation, analytics, and technical optimisation. The third module will familiarise you with marketing dynamics, lucrative niches, affiliate marketing, and traffic generation.

Facebook plays a crucial role in digital marketing. Therefore, the fifth module will teach you the tricks and techniques of Facebook page setup, Facebook advertising, and audience engagement on Facebook. Right after that, in the sixth module, you will gather in-depth ideas about Twitter marketing. Here, you will acquire skills for marketing and optimising Twitter profiles. Pinterest is a vast platform that can boost any brand. So, module eight takes you through topics like connecting with the target audience and monetizing your presence.

Module nine focuses on Google Adware to make you capable of increasing your website’s overall traffic, smoothly reaching the target audience, and bringing in high conversions. The final module of this digital marketing course sheds light on blogging. You will have the skill to craft profitable blogs as soon as you complete this module.

Get enrolled in the SEO course online to be part of a booming industry with an average salary of more than $32,000 per year.

Best Value

Lifetime
Prime Membership

£99 (worth £599)

Duration: Lifetime

  • Access to 2500+ Courses
  • Unlimited PDF Certificates
  • Unlimited PDF Transcripts
  • 1 Student ID Card

Learning outcome

  • Learn the core concepts of SEO to optimise content for ranking
  • Gain insight into effective digital marketing strategies
  • Acquire the skills to craft SEO-friendly content for high conversion of online visitors
  • Gain expertise in data analysis and reporting to make data-driven decisions
  • Hone the skill set to gain mastery over social media marketing
  • Ability to run effective result-based ad campaigns

Requirements​

  • Basic academic knowledge
  • Flawless internet connection
  • Smartphone/PC/Laptop

Why should I take this course?

  • Stay competitive in the evolving digital market
  • Flexible self-learning pace
  • Unlock opportunities for a lucrative career
  • Fine-tuned study materials 
  • Boost your resume with more skills
  • Achieve certificates that have international recognition

Career Path

  • Digital Marketing Manager
  • SEO Specialist
  • Digital Marketing Analyst
  • Social Media Manager
  • Freelance Digital Marketer
  • Content Marketing Manager

Course Curriculum

SEO Basics
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
SEO Techniques
Introduction to SEO 00:30:00
Improve Engagement to Improve Rankings 01:00:00
Make Your Existing Pages Longer 00:30:00
Focus on YouTube SEO 00:30:00
Improve Site Speed 00:30:00
Focus on Topics Instead of Keywords 00:30:00
Build Backlinks 00:15:00
Reporting and Analytics 00:30:00
Technical Optimization 00:30:00
Local SEO and Listings 00:30:00
Guest posting 00:30:00
Effective Seo Tools 01:00:00
Digital Marketing
Sales and Marketing 00:30:00
How Internet Marketing Works 01:00:00
How To Make Money With Internet Marketing 01:00:00
What is Affiliate Marketing 00:30:00
Competition in Internet Marketing 00:30:00
Researching in Internet Marketing 01:00:00
Desperate Niches 00:30:00
Profitable Niches 00:30:00
Clickbank 00:30:00
What is Traffic? 00:30:00
Traffic vs. Relevance 00:30:00
Article Marketing 01:00:00
Paid forms of Traffic – 1 01:00:00
Paid forms of Traffic – 2 01:00:00
Search Engine Optimization 00:30:00
Search Engine Optimization 2 00:30:00
Best SEO Practice 02:00:00
Blogs – WordPress 01:00:00
Blogs – WordPress II 03:00:00
Email Marketing I 00:30:00
Email Marketing II 01:00:00
Internet Marketing Strategy I 01:00:00
Your own website vs free options online I 00:30:00
Your own website vs free options online II 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
Blogging
Introduction 01:00:00
The Anatomy Of A Profitable Blog 02:00:00
Quick & Easy Optimization 00:30:00
Extending Your Blog’s Functionality 00:15:00
Turbocharged Profit Strategies 01:00:00
Recommended Reading
Successful Search Engine Marketing 00:00:00
Digital Marketing Handbook 00:00:00
Refer A Friend
Mock Exam
Mock Exam- Diploma in SEO and Digital Marketing 00:30:00
Final Exam
Final Exam- Diploma in SEO and Digital Marketing 00:30:00

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