Course Highlights
Do you know that experts suggest that for SEO professionals, revenue in the UK will grow 11.2% over the next five years? Along with that, the growth of e-commerce businesses is faster than ever. All these events make the demand for SEO experts sky-high. Therefore, if you plan to gain expertise in SEO, take the Diploma in SEO and Digital Marketing course to move forward in your career.
In the first two modules, you will gain in-depth knowledge about SEO basics and SEO techniques. By learning these modules, you will understand the versatile aspects of online marketing. Moreover, you will explore building backlinks, website speed optimisation, analytics, and technical optimisation. The third module will familiarise you with marketing dynamics, lucrative niches, affiliate marketing, and traffic generation.
Facebook plays a crucial role in digital marketing. Therefore, the fifth module will teach you the tricks and techniques of Facebook page setup, Facebook advertising, and audience engagement on Facebook. Right after that, in the sixth module, you will gather in-depth ideas about Twitter marketing. Here, you will acquire skills for marketing and optimising Twitter profiles. Pinterest is a vast platform that can boost any brand. So, module eight takes you through topics like connecting with the target audience and monetizing your presence.
Module nine focuses on Google Adware to make you capable of increasing your website’s overall traffic, smoothly reaching the target audience, and bringing in high conversions. The final module of this Digital Marketing course sheds light on blogging. You will have the skill to craft profitable blogs as soon as you complete this module.
Get enrolled in the SEO and Digital Marketing online course to be part of a booming industry with an average salary of more than $32,000 per year.
Learning outcome
- Learn the core concepts of SEO to optimise content for ranking
- Gain insight into effective digital marketing strategies
- Acquire the skills to craft SEO-friendly content for high conversion of online visitors
- Gain expertise in data analysis and reporting to make data-driven decisions
- Hone the skill set to gain mastery over social media marketing
Course media
Why should I take this course?
- Stay competitive in the evolving digital market
- Flexible self-learning pace
- Unlock opportunities for a lucrative career
- Fine-tuned study materials
- Boost your resume with more skills
Career Path
- Digital Marketing Manager
- SEO Specialist
- Digital Marketing Analyst
- Social Media Manager
- Freelance Digital Marketer
Requirements
- Basic academic knowledge
- Flawless internet connection
- Smartphone/PC/Laptop
Course Curriculum
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What Is Search Engine Optimization?
01:00:00
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Search Engines That Use SEO
01:00:00
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Using SEO In Website Text
01:00:00
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Using SEO For Google Ads
01:00:00
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Using SEO For Article Marketing
01:00:00
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Using SEO In Press Releases
00:30:00
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Using Longtail Keywords
00:30:00
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Using Google To Discover The Best Keywords
00:30:00
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SEO For Video Ads
00:30:00
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SEO In Photos
00:30:00
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Blogging With SEO Marketing
01:00:00
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Using A SEO Company
01:00:00
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Introduction to SEO
00:30:00
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Improve Engagement to Improve Rankings
01:00:00
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Make Your Existing Pages Longer
00:30:00
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Focus on YouTube SEO
00:30:00
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Improve Site Speed
00:30:00
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Focus on Topics Instead of Keywords
00:30:00
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Build Backlinks
00:15:00
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Reporting and Analytics
00:30:00
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Technical Optimization
00:30:00
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Local SEO and Listings
00:30:00
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Guest posting
00:30:00
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Effective Seo Tools
01:00:00
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Sales and Marketing
00:30:00
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How Internet Marketing Works
01:00:00
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How To Make Money With Internet Marketing
01:00:00
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What is Affiliate Marketing
00:30:00
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Competition in Internet Marketing
00:30:00
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Researching in Internet Marketing
01:00:00
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Desperate Niches
00:30:00
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Profitable Niches
00:30:00
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Clickbank
00:30:00
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What is Traffic?
00:30:00
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Traffic vs. Relevance
00:30:00
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Article Marketing
01:00:00
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Paid forms of Traffic – 1
01:00:00
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Paid forms of Traffic – 2
01:00:00
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Search Engine Optimization
00:30:00
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Search Engine Optimization 2
00:30:00
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Best SEO Practice
02:00:00
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Blogs – WordPress
01:00:00
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Blogs – WordPress II
03:00:00
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Email Marketing I
00:30:00
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Email Marketing II
01:00:00
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Internet Marketing Strategy I
01:00:00
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Your own website vs free options online I
00:30:00
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Your own website vs free options online II
01:00:00
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Introduction to Email Marketing
00:30:00
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Using Email Marketing Software
00:30:00
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Building Email Lists by Quantity
00:30:00
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Building Email Lists by Quality
00:30:00
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Crafting an Email
01:00:00
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Analyzing and Tracking Your Email Marketing Strategy
00:30:00
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Introduction to Facebook
00:15:00
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Why You Should Care
00:15:00
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Setting up a Facebook Page
00:30:00
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How to Get More Likes for Your Facebook Page
00:30:00
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Facebook Advertising
00:30:00
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How Much Does Facebook Advertising Cost?
00:30:00
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Marketing on Facebook
01:00:00
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Create a Content Calendar
00:15:00
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Understanding Edge Rank & the Art of Engagement
00:15:00
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TWITTER FOR BUSINESS
00:15:00
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TOP TWITTER TIPS
00:15:00
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TWITTER IS
00:15:00
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BUSINESS TERMS
00:15:00
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WHY USE TWITTER FOR MARKETING
00:15:00
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TWITTER MARKETING BASICS
01:00:00
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TWITTER METRICS
00:30:00
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YOUR BIO
00:15:00
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WHEN TO TWEET
00:15:00
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BUILDING YOUR COMMUNITY
00:15:00
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GENERATING LEADS
00:15:00
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REAL-TIME TWITTER MARKETING
00:15:00
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ENGAGEMENT
00:15:00
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TWETIQUETTE (TWEETING ETIQUETTE)
00:15:00
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Introduction
00:30:00
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How to Use Pinterest
01:00:00
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How to Win the Hearts of the Target Audience on Pinterest
01:00:00
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Understanding Pinterest Etiquette
00:30:00
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Marketing Strategies to Build Your Brand and Your Followers
02:00:00
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Monetizing Pinterest through Market Hunting
01:00:00
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Pinterest Tools to Use in Your Marketing Arsenal
00:15:00
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Conclusion
00:15:00
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Benefits of online advertising and AdWords
00:30:00
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Choosing a campaign type
00:30:00
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Measure your results
00:30:00
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Introduction
01:00:00
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The Anatomy Of A Profitable Blog
02:00:00
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Quick & Easy Optimization
00:30:00
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Extending Your Blog’s Functionality
00:15:00
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Turbocharged Profit Strategies
01:00:00
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Successful Search Engine Marketing
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Digital Marketing Handbook
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Mock Exam- Diploma in SEO and Digital Marketing
00:30:00
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Final Exam- Diploma in SEO and Digital Marketing
00:30:00
14-Day Money-Back Guarantee
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Duration:2 days, 15 hours
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Access:1 Year
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Units:98


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