- Course Highlights
Let’s start a fun and informative journey with our top-tier online course on Instagram Marketing. This course is made for everyone, from beginners to expert marketers. It gives you all the key ideas and methods to become great at Instagram marketing.
First, we’ll look at the basic stuff about Instagram. You’ll understand its key features, why users like it, and why it’s important for businesses today. We’ll help you set up your Instagram account and make it look good to attract your target audience.
Next, you’ll learn how to make really cool posts that people will notice. We’ll show you how to make video posts and how to use Instagram Stories in a way that helps your marketing. You’ll do hands-on exercises and look at real examples that show how Instagram can change the way we do marketing.
At the end of the course, we’ll look at the many ways to make money from your Instagram account. We’ll also explore the exciting world of Influencer Marketing. When you finish the course successfully, you’ll get a certificate. This shows everyone that you know your stuff when it comes to Instagram marketing. This course gives you a good mix of theory and practice, so you get all you need to shine in the world.
Course Curriculum
| Section 1: Welcome to the Course | |||
| Unit 1: Welcome to the Course | 00:06:00 | ||
| Unit 2: Course Overview | 00:07:00 | ||
| Section 2: Instagram Basics | |||
| Unit 1: Why You Need an Instagram Content Plan | 00:05:00 | ||
| Unit 2: Instagram Facts You Must Know | 00:04:00 | ||
| Unit 3: Best Practices for Instagram | 00:03:00 | ||
| Unit 4: Is Instagram Worth Your Time & Effects | 00:04:00 | ||
| Section 3: Setting Up & Optimising Your Instagram Account | |||
| Unit 1: Types of Instagram Accounts | 00:11:00 | ||
| Unit 2: Create an Instagram Account | 00:05:00 | ||
| Unit 3: Converting Personal Account to Business Account | 00:04:00 | ||
| Unit 4: Tips for Choosing the Right Handle or Username | 00:04:00 | ||
| Unit 5: 6 Tips for a Perfect Profile Picture | 00:13:00 | ||
| Unit 6: Uploading the Profile Picture | 00:02:00 | ||
| Unit 7: Optimising Bio with Right Keywords | 00:07:00 | ||
| Unit 8: Optimising Your Instagram Account | 00:05:00 | ||
| Unit 9: How to Add Multiple Links in Your Instagram Bio | 00:07:00 | ||
| Unit 10: How to Stay Safe on Instagram? | 00:01:00 | ||
| Unit 11: Task 1: Set Up & Optimise Your Account | 00:01:00 | ||
| Section 4: Important First Steps | |||
| Unit 1: 3 Questions Before We Begin | 00:06:00 | ||
| Unit 2: Getting into Instagram Mindset | 00:04:00 | ||
| Unit 3: Following Your Competitors | 00:06:00 | ||
| Unit 4: Finding Accounts to Follow | 00:06:00 | ||
| Unit 5: Download Your Instagram Worksheet | 00:01:00 | ||
| Unit 6: How to Stay Updated with Latest Instagram Trends & Happenings | 00:04:00 | ||
| Unit 7: Task 2: Finding & Following Accounts in Your Niche | 00:01:00 | ||
| Section 5: What to Post on Instagram: Choose Your Content Style | |||
| Unit 1: Types of Instagram Content | 00:05:00 | ||
| Unit 2: What to Post on Personal Account | 00:06:00 | ||
| Unit 3: 8 Things You Should Post on Business Account | 00:10:00 | ||
| Unit 4: Re-posting Other People’s Content | 00:04:00 | ||
| Unit 5: Instagram Live | 00:02:00 | ||
| Unit 6: Using Instagram Stories | 00:02:00 | ||
| Unit 7: IGTV | 00:04:00 | ||
| Unit 8: Following Community Guidelines on Instagram | 00:01:00 | ||
| Unit 9: Task 3: Choose the Type of Content | 00:01:00 | ||
| Section 6: Learn to Create Engaging Posts | |||
| Unit 1: Image Size & Best Practices for Instagram Success | 00:05:00 | ||
| Unit 2: Clicking Pictures | 00:03:00 | ||
| Unit 3: Tools to Find Free Images for Posts | 00:13:00 | ||
| Unit 4: Buying Images | 00:09:00 | ||
| Unit 5: Create Your Post in 5 minutes With a Free Tool | 00:16:00 | ||
| Unit 6: The Best Free App for Creating & Editing Posts | 00:22:00 | ||
| Unit 7: Design a Post with Me- in Less Than 5 Minutes | 00:11:00 | ||
| Unit 8: Task 4: Create Post for Your Instagram Account | 00:02:00 | ||
| Section 7: Video Posts | |||
| Unit 1: Best Practices for Video Post | 00:05:00 | ||
| Unit 2: Types of Videos on Instagram | 00:07:00 | ||
| Unit 3: Finding & Using Videos for Free | 00:06:00 | ||
| Unit 4: 9 Free Video Editing Apps | 00:11:00 | ||
| Section 8: Posting | |||
| Unit 1: Ingredients of a Perfect Caption | 00:04:00 | ||
| Unit 2: How to Include Call to Action for More Engagement | 00:07:00 | ||
| Unit 3: Simple Tips to Write Attractive Captions | 00:07:00 | ||
| Unit 4: What Are Hashtags + How to Choose Them | 00:15:00 | ||
| Unit 5: Hashtag Strategy | 00:08:00 | ||
| Unit 6: Publishing Post on Instagram | 00:03:00 | ||
| Unit 7: Finding the Best Time to Post: Manually (Free Method) | 00:18:00 | ||
| Unit 8: Free & Paid Apps to Find the Best Time to Post on Instagram | 00:07:00 | ||
| Unit 9: Task 5: Publish Your Post | 00:02:00 | ||
| Section 9: Making Instagram Marketing Easy | |||
| Unit 1: Saving Draft in Instagram | 00:06:00 | ||
| Unit 2: How to Schedule Posts: Step by Step Tutorial | 00:10:00 | ||
| Unit 3: Best Scheduling Apps | 00:13:00 | ||
| Section 10: How to Create 1 Month Content in Advance to Post on Your Account | |||
| Unit 1: Why You Need an Instagram Content Plan | 00:02:00 | ||
| Unit 2: Make a Content Calendar | 00:07:00 | ||
| Unit 3: Create 30 Days of Instagram Content | 00:05:00 | ||
| Section 11: Instagram Stories | |||
| Unit 1: Introduction to Instagram Stories | 00:07:00 | ||
| Unit 2: Types of Instagram Stories | 00:04:00 | ||
| Unit 3: Stories: Walk-through & Posting | 00:11:00 | ||
| Unit 4: Instagram Stories (Ads) | 00:04:00 | ||
| Unit 5: How to Re-use Old Posts Through Stories for Maximum Engagement | 00:04:00 | ||
| Unit 6: Muting Someone’s Stories | 00:02:00 | ||
| Unit 7: Creating Your Account Nametag | 00:02:00 | ||
| Unit 8: Keeping Instagram Stories for More Than 24 Hours (or Forever) | 00:03:00 | ||
| Unit 9: Checking & Analyzing Instagram Stories Analytics | 00:02:00 | ||
| Unit 10: Task 7: Create & Post Instagram Stories | 00:01:00 | ||
| Section 12: Mistakes to Avoid on Instagram | |||
| Unit 1: 5 Reasons Why Instagram Suspend or Remove User Accounts | 00:07:00 | ||
| Unit 2: What are Black Hat Techniques & Should You Use Them | 00:09:00 | ||
| Unit 3: Black Hat Strategies to Get Quick Followers, Likes & Comments | 00:04:00 | ||
| Unit 4: Engagement Rate: The Secret to Instagram Success | 00:14:00 | ||
| Unit 5: Short Term Success or Long Term Legacy or Impact | 00:04:00 | ||
| Section 13: Growing Account & Gaining Followers | |||
| Unit 1: Growing on Instagram | 00:05:00 | ||
| Unit 2: Paid Methods to Grow Your Instagram Account | 00:05:00 | ||
| Unit 2: Paid Methods to Grow Your Instagram Account | 00:05:00 | ||
| Unit 4: Collaborating with Influencers: Part 1 | 00:16:00 | ||
| Unit 5: Collaborating with Influencers: Part 2 | 00:05:00 | ||
| Unit 6: Instagram Ads | 00:09:00 | ||
| Unit 7: Free Ways to Grow Your Instagram Account | 00:01:00 | ||
| Unit 8: Method 1: Engagement Groups | 00:05:00 | ||
| Unit 9: Method 2: Shout for Shout (S4S) | 00:08:00 | ||
| Unit 10: Method 3: Reposting | 00:08:00 | ||
| Unit 11: Method 4: Cross Promotion | 00:04:00 | ||
| Unit 12: Method 5: Consistent Posting – Instagram Routine for Maximum Success | 00:13:00 | ||
| Unit 13: Bonus Method: Giveaways & Contests | 00:10:00 | ||
| Section 14: Hacks, Tips & Tricks to Level Up Your Instagram Game | |||
| Unit 1: Adding Solid Color & Semi Transparent Background in Stories | 00:05:00 | ||
| Unit 2: How to Create a Peek – Through Background in Instagram Stories | 00:03:00 | ||
| Unit 3: Creating Attractive Story Backgrounds Within Instagram App | 00:06:00 | ||
| Unit 4: How to Use Unique Fonts in Bio, Captions, Comments | 00:03:00 | ||
| Unit 5: Adding 3D Text on Instagram Stories | 00:03:00 | ||
| Unit 6: Inspecting Instagram Accounts: Date of Joining, Location, Country | 00:02:00 | ||
| Section 15: How to Earn Money from Your Instagram Account | |||
| Unit 1: 5 Ways to Make Money on Instagram | 00:02:00 | ||
| Unit 2: Earn Money Through Affiliate Marketing | 00:08:00 | ||
| Unit 3: Earning from Sponsorships | 00:07:00 | ||
| Unit 5: How to Earn Money by Promoting Other Instagram Accounts | 00:12:00 | ||
| How to Earn Money By Promoting Other Instagram Accounts? | 00:16:00 | ||
| Unit 6: Account Flipping | 00:06:00 | ||
| Unit 7: Obvious but Uncommon Way of Making Money on Instagram | 00:04:00 | ||
| Section 16: Influencer Marketing: Earn Money with Instagram | |||
| Unit 1: Introduction to Influencer Marketing | 00:04:00 | ||
| Unit 2: Myths & Misconceptions About Influencer Marketing – Busted | 00:11:00 | ||
| Unit 3: Types of Influencer on Instagram | 00:07:00 | ||
| Unit 4: Platforms/ Websites That Will Help You Collaborate with Brands | 00:04:00 | ||
| Unit 5: 3 Ways to Reach Out to Brands | 00:06:00 | ||
| Unit 6: Checklist for Writing Professional Email + 7 Key Points | 00:05:00 | ||
| Unit 7: Sample Email | 00:02:00 | ||
| Unit 8: Important Do’s & Don’ts of Influencer Marketing | 00:07:00 | ||
| Section 17: Bonus: Instagram Marketing on Autopilot | |||
| Unit 1: Instagram Marketing on Autopilot | 00:17:00 | ||
| Unit 2: Hiring Virtual Assistants or Freelancers | 00:07:00 | ||
| Unit 3: Conclusion | 00:01:00 | ||
| Resources | |||
| Resources – Instagram Marketing Training | 00:00:00 | ||
Don't just take our word for it
Amazing workshop.
Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful.
Aarini Sinha 
It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.
Varsha Sivamohan 
I am currently signed on to several courses with skill up. I have just finished my second one. The courses are informative and good for all types of learners. I recommend them.
Judith Taylor 
The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable.
I am very grateful for the support
Charlie Anderson 
Completed the Level 3 Mental Health Support Worker course, very good and highly recommend it.
Very good course, enjoyed it thoroughly and important in my line of work as a Support worker.
Parmjit Dosanjh 
I am pleased to have completed my online course in Mental Health First Aid with SkillUp. All the modules were detailed & comprehensive with review questions, which really helped me to grasp the information & prepared me well for the mock test & final exam.
Shan 