Landing Page Design & Conversion Rate Optimisation
Course Highlights Grow your career in the digital marketing industry and become a qualified landing page optimisation expert. Take a …
- Course Highlights
Grow your career in the digital marketing industry and become a qualified landing page optimisation expert. Take a breath, you are at the right place. Our Landing Page Design & Conversion Rate Optimisation course offers you the fundamentals of landing page design and conversion rate optimisation.
For the digital industry, landing pages are very important to receive sufficient revenue. With this course, you will get all the necessary commanding skills to identify how to increase sales, clicks and signups. You will learn the implementation process of persuasive frameworks to make changes in your landing page design. This course will help you to make significant revenue by applying the principle of clarity, simplicity and perceived value. Our Course will provide you 24/7 expert assistance throughout the period for your better understanding. Besides you will receive a certification which will add great prominent value to your future opportunities.
No more flaws, make yourself an expert in landing page and conversion rate optimization with this course. Your digital marketing career is waiting for you! Register now!
- Who is this course for?
The Landing Page Design & Conversion Rate Optimisation course is suitable for aspiring professional individuals who are over 18 year and looking to gain the skills to take the first step to kick-start their career in the digital marketing industry or just want to develop personal skills to optimize their own pages. It is an introductory course which requires no previous experience. The online course can be studied on a full-time or part-time basis.
Course Curriculum
Course Curriculum
| Module 01: Landing Page Design and Optimisation Fundamentals | |||
| Download all Section One Slides | 00:48:00 | ||
| Welcome to this course! Let’s lay the groundwork for good landing page design | 00:13:00 | ||
| The Myth Of The Perfect Landing Page Conversion Rate | 00:12:00 | ||
| The 3 Main Types of Landing Pages and How To Use Them Effectively | 00:19:00 | ||
| Common Business Models and Understanding Your Conversion Actions | 00:19:00 | ||
| The AIDA Sales Funnel and The Online Decision Making Process | 00:17:00 | ||
| The Awareness Stage of the Funnel: Where It All Begins | 00:18:00 | ||
| The Interest Stage of the Funnel … Tell Me More | 00:14:00 | ||
| The Desire Stage of the Funnel … I Want What You Sell | 00:13:00 | ||
| The Action Stage of the Funnel … I’m Going to Buy What You Sell | 00:09:00 | ||
| The Fogg Behavior Model and how it Applies to Good Landing Page Design | 00:20:00 | ||
| Making Your Landing Page Design Memorable | 00:14:00 | ||
| Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices | |||
| Download all Section Two Slides | 00:06:00 | ||
| The Primacy of Product and The Concept of Usability in Landing Page Design | 00:15:00 | ||
| Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks | 00:11:00 | ||
| The 5 Second Usability Test in Landing Page Design (and how you can use it now) | 00:13:00 | ||
| The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) | 00:19:00 | ||
| Readability and Visual Hierarchy Landing Page Design | 00:20:00 | ||
| Respecting Web Conventions in Landing Page Design | 00:13:00 | ||
| Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates | 00:20:00 | ||
| Information Architecture and Accessibility – Landing Page Design Best Practices | 00:20:00 | ||
| Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices | 00:16:00 | ||
| Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices | 00:09:00 | ||
| Dedicated Landing Page Design Best Practices (Part 1) | 00:15:00 | ||
| Dedicated Landing Page Design Best Practices (Part 2) | 00:12:00 | ||
| Module 03: Principles of Persuasion in Landing Page Design | |||
| Download all Section Three Slides | 00:32:00 | ||
| Using Scarcity to Improve Conversion Rates on Your Landing Pages | 00:10:00 | ||
| Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages | 00:12:00 | ||
| Principles of Persuasion … Anchoring and Cognitive Dissonance Theory | 00:19:00 | ||
| Module 04: Designing and Building a Landing Page Step by Step in Unbounce | |||
| My Favorite Landing Page Builders and Getting Started With Our Unbounce Page | 00:10:00 | ||
| Getting Familiar With the Unbounce Page Builder and Adding Our Header Section | 00:07:00 | ||
| Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool | 00:16:00 | ||
| Working With Background Imagery in Landing Pages and Developing Our Hero Section | 00:16:00 | ||
| Creating a Form, Action Block, and Finishing the Hero Section in Unbounce | 00:19:00 | ||
| Discussing Landing Page Design Changes and Creating our Primary Content Section | 00:16:00 | ||
| Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce | 00:11:00 | ||
| Publishing Your Unbounce Landing Page on Your Custom Domain | 00:04:00 | ||
| Adding Custom CSS in Unbounce to Create Professional Drop Shadows | 00:06:00 | ||
| Making Your Landing Page Design Work Better With Custom Javascript Snippets | 00:08:00 | ||
| Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines | 00:03:00 | ||
| Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form | 00:04:00 | ||
| Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights | 00:12:00 | ||
| Integrating Your Unbounce Form Submissions With Your Mailchimp Account | 00:09:00 | ||
| Module 05: Bonus | |||
| Goodbye For Now … I Will Miss You Dearly | 00:03:00 | ||
| Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices | |||
| Western Computer Audit Part 1 | 00:08:00 | ||
| Western Computer Audit Part 2 | 00:09:00 | ||
| Western Computer Audit Part 3 | 00:15:00 | ||
| Western Computer Audit Part 4 | 00:14:00 | ||
| Resources | |||
| Resources – Landing Page Design and Optimisation | 00:00:00 | ||
Don't just take our word for it
1 Year Access 
27 Students 
11 hours, 8 minutes