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8 Reviews
27 Students
- Course Highlights
Grow your career in the digital marketing industry and become a qualified landing page optimisation expert. Take a breath, you are at the right place. Our Landing Page Design & Conversion Rate Optimisation course offers you the fundamentals of landing page design and conversion rate optimisation.
For the digital industry, landing pages are very important to receive sufficient revenue. With this course, you will get all the necessary commanding skills to identify how to increase sales, clicks and signups. You will learn the implementation process of persuasive frameworks to make changes in your landing page design. This course will help you to make significant revenue by applying the principle of clarity, simplicity and perceived value.  Our Course will provide you 24/7 expert assistance throughout the period for your better understanding. Besides you will receive a certification which will add great prominent value to your future opportunities.Â
No more flaws, make yourself an expert in landing page and conversion rate optimization with this course. Your digital marketing career is waiting for you! Register now!Â
- Who is this course for?
The Landing Page Design & Conversion Rate Optimisation course is suitable for aspiring professional individuals who are over 18 year and looking to gain the skills to take the first step to kick-start their career in the digital marketing industry or just want to develop personal skills to optimize their own pages. It is an introductory course which requires no previous experience. The online course can be studied on a full-time or part-time basis.
Landing Page Design & Conversion Rate Optimisation Reviews
A well-organised and highly valuable course with clear, easy-to-understand guidance throughout. I’ve gained knowledge that’s directly relevant to my day-to-day responsibilities. It’s given me greater confidence in applying these skills professionally.
Engaging content delivered in a straightforward and structured format. The examples were realistic and helped reinforce key concepts effectively. I would certainly recommend it to colleagues looking to upskill
Comprehensive, insightful and professionally presented from start to finish. The course materials were clear and well supported. A worthwhile investment for anyone serious about career development
Curriculum
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Download all Section One Slides
00:48:00 -
Welcome to this course! Let’s lay the groundwork for good landing page design
00:13:00
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The Myth Of The Perfect Landing Page Conversion Rate
00:12:00
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The 3 Main Types of Landing Pages and How To Use Them Effectively
00:19:00
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Common Business Models and Understanding Your Conversion Actions
00:19:00
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The AIDA Sales Funnel and The Online Decision Making Process
00:17:00
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The Awareness Stage of the Funnel: Where It All Begins
00:18:00
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The Interest Stage of the Funnel … Tell Me More
00:14:00
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The Desire Stage of the Funnel … I Want What You Sell
00:13:00
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The Action Stage of the Funnel … I’m Going to Buy What You Sell
00:09:00
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The Fogg Behavior Model and how it Applies to Good Landing Page Design
00:20:00
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Making Your Landing Page Design Memorable
00:14:00
00:48:00 -
Download all Section Two Slides
00:06:00
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The Primacy of Product and The Concept of Usability in Landing Page Design
00:15:00
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Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
00:11:00
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The 5 Second Usability Test in Landing Page Design (and how you can use it now)
00:13:00
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The Art and Science Behind Designing High-Converting Calls To Action (CTA’s)
00:19:00
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Readability and Visual Hierarchy Landing Page Design
00:20:00
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Respecting Web Conventions in Landing Page Design
00:13:00
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Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
00:20:00
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Information Architecture and Accessibility – Landing Page Design Best Practices
00:20:00
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Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
00:16:00
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Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
00:09:00
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Dedicated Landing Page Design Best Practices (Part 1)
00:15:00
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Dedicated Landing Page Design Best Practices (Part 2)
00:12:00
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Download all Section Three Slides
00:32:00
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Using Scarcity to Improve Conversion Rates on Your Landing Pages
00:10:00
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Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages
00:12:00
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Principles of Persuasion … Anchoring and Cognitive Dissonance Theory
00:19:00
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My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
00:10:00
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Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
00:07:00
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Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
00:16:00
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Working With Background Imagery in Landing Pages and Developing Our Hero Section
00:16:00
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Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
00:19:00
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Discussing Landing Page Design Changes and Creating our Primary Content Section
00:16:00
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Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
00:11:00
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Publishing Your Unbounce Landing Page on Your Custom Domain
00:04:00
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Adding Custom CSS in Unbounce to Create Professional Drop Shadows
00:06:00
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Making Your Landing Page Design Work Better With Custom Javascript Snippets
00:08:00
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Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
00:03:00
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Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
00:04:00
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Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
00:12:00
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Integrating Your Unbounce Form Submissions With Your Mailchimp Account
00:09:00
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Goodbye For Now … I Will Miss You Dearly
00:03:00
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Western Computer Audit Part 1
00:08:00
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Western Computer Audit Part 2
00:09:00
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Western Computer Audit Part 3
00:15:00
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Western Computer Audit Part 4
00:14:00
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Resources – Landing Page Design and Optimisation
Offer Ends in
TAKE ALL COURSES FOR £99-
Duration:11 hours, 8 minutes
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Access:1 Year
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Units:49
