| Module 01: Landing Page Design and Optimisation Fundamentals |
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Download all Section One Slides |
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00:48:00 |
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Welcome to this course! Let’s lay the groundwork for good landing page design |
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00:13:00 |
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The Myth Of The Perfect Landing Page Conversion Rate |
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00:12:00 |
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The 3 Main Types of Landing Pages and How To Use Them Effectively |
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00:19:00 |
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Common Business Models and Understanding Your Conversion Actions |
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00:19:00 |
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The AIDA Sales Funnel and The Online Decision Making Process |
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00:17:00 |
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The Awareness Stage of the Funnel: Where It All Begins |
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00:18:00 |
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The Interest Stage of the Funnel … Tell Me More |
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00:14:00 |
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The Desire Stage of the Funnel … I Want What You Sell |
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00:13:00 |
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The Action Stage of the Funnel … I’m Going to Buy What You Sell |
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00:09:00 |
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The Fogg Behavior Model and how it Applies to Good Landing Page Design |
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00:20:00 |
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Making Your Landing Page Design Memorable |
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00:14:00 |
| Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices |
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Download all Section Two Slides |
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00:06:00 |
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The Primacy of Product and The Concept of Usability in Landing Page Design |
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00:15:00 |
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Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks |
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00:11:00 |
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The 5 Second Usability Test in Landing Page Design (and how you can use it now) |
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00:13:00 |
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The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) |
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00:19:00 |
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Readability and Visual Hierarchy Landing Page Design |
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00:20:00 |
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Respecting Web Conventions in Landing Page Design |
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00:13:00 |
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Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates |
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00:20:00 |
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Information Architecture and Accessibility – Landing Page Design Best Practices |
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00:20:00 |
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Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices |
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00:16:00 |
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Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices |
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00:09:00 |
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Dedicated Landing Page Design Best Practices (Part 1) |
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00:15:00 |
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Dedicated Landing Page Design Best Practices (Part 2) |
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00:12:00 |
| Module 03: Principles of Persuasion in Landing Page Design |
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Download all Section Three Slides |
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00:32:00 |
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Using Scarcity to Improve Conversion Rates on Your Landing Pages |
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00:10:00 |
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Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages |
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00:12:00 |
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Principles of Persuasion … Anchoring and Cognitive Dissonance Theory |
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00:19:00 |
| Module 04: Designing and Building a Landing Page Step by Step in Unbounce |
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My Favorite Landing Page Builders and Getting Started With Our Unbounce Page |
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00:10:00 |
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Getting Familiar With the Unbounce Page Builder and Adding Our Header Section |
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00:07:00 |
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Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool |
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00:16:00 |
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Working With Background Imagery in Landing Pages and Developing Our Hero Section |
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00:16:00 |
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Creating a Form, Action Block, and Finishing the Hero Section in Unbounce |
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00:19:00 |
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Discussing Landing Page Design Changes and Creating our Primary Content Section |
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00:16:00 |
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Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce |
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00:11:00 |
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Publishing Your Unbounce Landing Page on Your Custom Domain |
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00:04:00 |
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Adding Custom CSS in Unbounce to Create Professional Drop Shadows |
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00:06:00 |
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Making Your Landing Page Design Work Better With Custom Javascript Snippets |
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00:08:00 |
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Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines |
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00:03:00 |
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Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form |
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00:04:00 |
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Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights |
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00:12:00 |
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Integrating Your Unbounce Form Submissions With Your Mailchimp Account |
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00:09:00 |
| Module 05: Bonus |
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Goodbye For Now … I Will Miss You Dearly |
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00:03:00 |
| Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices |
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Western Computer Audit Part 1 |
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00:08:00 |
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Western Computer Audit Part 2 |
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00:09:00 |
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Western Computer Audit Part 3 |
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00:15:00 |
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Western Computer Audit Part 4 |
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00:14:00 |
| Resources |
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Resources – Landing Page Design and Optimisation |
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00:00:00 |
