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Course Curriculum

Course Curriculum

Module 01: Landing Page Design and Optimisation Fundamentals
Download all Section One Slides 00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00
Common Business Models and Understanding Your Conversion Actions 00:19:00
The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
The Awareness Stage of the Funnel: Where It All Begins 00:18:00
The Interest Stage of the Funnel … Tell Me More 00:14:00
The Desire Stage of the Funnel … I Want What You Sell 00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00
Making Your Landing Page Design Memorable 00:14:00
Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Download all Section Two Slides 00:06:00
The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) 00:19:00
Readability and Visual Hierarchy Landing Page Design 00:20:00
Respecting Web Conventions in Landing Page Design 00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices 00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00
Dedicated Landing Page Design Best Practices (Part 1) 00:15:00
Dedicated Landing Page Design Best Practices (Part 2) 00:12:00
Module 03: Principles of Persuasion in Landing Page Design
Download all Section Three Slides 00:32:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
Module 04: Designing and Building a Landing Page Step by Step in Unbounce
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
Module 05: Bonus
Goodbye For Now … I Will Miss You Dearly 00:03:00
Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices
Western Computer Audit Part 1 00:08:00
Western Computer Audit Part 2 00:09:00
Western Computer Audit Part 3 00:15:00
Western Computer Audit Part 4 00:14:00
Resources
Resources – Landing Page Design and Optimisation 00:00:00

Landing Page Design & Conversion Rate Optimisation

4.8 ( 8 REVIEWS )
300 STUDENTS
$ 249.00
Landing Page Design & Conversion Rate Optimisation
  • Course Highlights

Grow your career in the digital marketing industry and become a qualified landing page optimisation expert. Take a breath, you are at the right place. Our Landing Page Design & Conversion Rate Optimisation course offers you the fundamentals of landing page design and conversion rate optimisation.

For the digital industry, landing pages are very important to receive sufficient revenue. With  this course, you will get all the necessary commanding skills to identify how to increase sales, clicks and signups. You will learn the implementation process of persuasive frameworks to make changes in your landing page design. This course will help you to make significant revenue by applying the principle of clarity, simplicity and perceived value.  Our Course will provide you 24/7 expert assistance throughout the period for your better understanding. Besides you will receive a certification which will add great prominent value to your future opportunities. 

No more flaws, make yourself an expert in landing page and conversion rate optimization with this course.  Your digital marketing career is waiting for you! Register now! 

  • Learning outcome
  • Understand Landing Page Design & Conversion Rate Optimisation
  • Explore the recent development and updates of the relevant industry
  • Find out the issues that are currently hurting your conversion rate
  • Know the fundamentals of psychological persuasion frameworks to your landing pages and websites
  • Know the tips for High-converting landing page by applying the principles of clarity, simplicity and perceived value
  • Requirements
  • No formal qualifications required, anyone from any academic background can take this course.
  • Access to any internet-enabled smart device.
  • Why should I take this course?
  • 11+ hours of on-demand video lectures and downloadable resources.
  • Affordable premium-quality E-learning content, you can learn at your own pace.
  • You will receive a completion certificate upon completing the course.
  • Internationally recognized Accredited Qualification will boost up your resume.
  • You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
  • You will be able to incorporate various practical sales techniques successfully and understand your customers better.
  • Who is this course for?

The Landing Page Design & Conversion Rate Optimisation course  is suitable for aspiring professional individuals who are over 18 year and looking to gain the skills to take the first step to kick-start their career in the digital marketing industry or just want to develop personal skills to optimize their own pages. It is an introductory course which requires no previous experience. The online course can be studied on a full-time or part-time basis.

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