Landing Page Design & Conversion Rate Optimisation

Grow your career in the digital marketing industry and become a qualified landing page optimisation expert. Take a breath, you are at the right place. Our Landing Page Design & Conversion Rate Optimisation course offers you the fundamentals of landing page design and conversion rate optimisation.

For the digital industry, landing pages are very important to receive sufficient revenue. With this course, you will get all the necessary commanding skills to identify how to increase sales, clicks and signups. You will learn the implementation process of persuasive frameworks to make changes in your landing page design. This course will help you to make significant revenue by applying the principle of clarity, simplicity and perceived value. Our Course will provide you 24/7 expert assistance throughout the period for your better understanding. Besides you will receive a certification which will add great prominent value to your future opportunities.

No more flaws, make yourself an expert in landing page and conversion rate optimization with this course. Your digital marketing career is waiting for you! Register now!

Understand Landing Page Design & Conversion Rate Optimisation
Explore the recent development and updates of the relevant industry
Find out the issues that are currently hurting your conversion rate
Know the fundamentals of psychological persuasion frameworks to your landing pages and websites
Know the tips for High-converting landing page by applying the principles of clarity, simplicity and perceived value

11+ hours of on-demand video lectures and downloadable resources.
Affordable premium-quality E-learning content, you can learn at your own pace.
You will receive a completion certificate upon completing the course.
Internationally recognized Accredited Qualification will boost up your resume.
You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
You will be able to incorporate various practical sales techniques successfully and understand your customers better.

The Landing Page Design & Conversion Rate Optimisation course is suitable for aspiring professional individuals who are over 18 year and looking to gain the skills to take the first step to kick-start their career in the digital marketing industry or just want to develop personal skills to optimize their own pages. It is an introductory course which requires no previous experience. The online course can be studied on a full-time or part-time basis.

Course Curriculum

Module 01: Landing Page Design and Optimisation Fundamentals

Download all Section One Slides

00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design

00:13:00
The Myth Of The Perfect Landing Page Conversion Rate

00:12:00
The 3 Main Types of Landing Pages and How To Use Them Effectively

00:19:00
Common Business Models and Understanding Your Conversion Actions

00:19:00
The AIDA Sales Funnel and The Online Decision Making Process

00:17:00
The Awareness Stage of the Funnel: Where It All Begins

00:18:00
The Interest Stage of the Funnel … Tell Me More

00:14:00
The Desire Stage of the Funnel … I Want What You Sell

00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell

00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design

00:20:00
Making Your Landing Page Design Memorable

00:14:00

Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

Download all Section Two Slides

00:06:00
The Primacy of Product and The Concept of Usability in Landing Page Design

00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks

00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now)

00:13:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s)

00:19:00
Readability and Visual Hierarchy Landing Page Design

00:20:00
Respecting Web Conventions in Landing Page Design

00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates

00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices

00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices

00:16:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices

00:09:00
Dedicated Landing Page Design Best Practices (Part 1)

00:15:00
Dedicated Landing Page Design Best Practices (Part 2)

00:12:00

Module 03: Principles of Persuasion in Landing Page Design

Download all Section Three Slides

00:32:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages

00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages

00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory

00:19:00

Module 04: Designing and Building a Landing Page Step by Step in Unbounce

My Favorite Landing Page Builders and Getting Started With Our Unbounce Page

00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section

00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool

00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section

00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce

00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section

00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce

00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain

00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows

00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets

00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines

00:03:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form

00:04:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account

00:09:00