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9 Reviews
106 Students
Overview
Marketing is the structured approach businesses use to position products, shape brand value, and influence purchasing decisions across competitive markets. The Diploma in Marketing with Free Certificate introduces strategic thinking, buyer psychology, pricing frameworks, communication planning, and digital outreach through a progressive curriculum. Moreover, learners explore how organisations respond to changing environments, segment audiences, and sustain growth. Consequently, this Marketing Diploma supports analytical planning and commercial decision-making aligned with modern business expectations.
Course Description
Marketing sits at the centre of organisational success; therefore, this Marketing Diploma builds commercial awareness through structured theory and strategic application. Beginning with foundational concepts, learners progress through segmentation models, buyer behaviour patterns, and environmental analysis. As a result, participants develop clarity around how value propositions influence demand across consumer and business markets.
Furthermore, branding, product planning, pricing structures, and distribution channels are explored in a logical flow. Advertising, promotional planning, and integrated communications strengthen message consistency across platforms. Additionally, direct and digital outreach methods highlight how organisations sustain relevance in competitive conditions. This Marketing Diploma emphasises planning accuracy and audience alignment.
Finally, research methods, lifecycle management, and strategic frameworks support long-term organisational positioning. Consequently, learners build confidence in structured decision processes used across sectors. This Marketing Diploma supports progression into commercial roles by reinforcing analytical thinking, ethical promotion, and market-driven planning within contemporary business landscapes.
Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.
Key Benefits
- Strategic planning awareness across competitive sectors
- Structured insight into buyer decision patterns
- Brand positioning and communication clarity
- Commercial pricing and distribution logic
- Digital outreach relevance within modern markets
Certificate of Achievement
Free QLS Certificate Included
Quality Licence Scheme Endorsed Certificate
Upon completing the final assessment, you can apply for the Quality Licence Scheme Endorsed Certificate of Achievement. Endorsed certificates can be ordered and delivered to your home by post.
An extra £10 postage charge will be required for students leaving overseas.
Skill Up Recognised Certificate
Upon successfully completing this course, you can request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
1. PDF Certificate + PDF Transcript: FREE With This Course
Note: There are no discount coupons available for this course at the moment.
Learning Outcome
- Apply segmentation models to defined audiences
- Evaluate branding influence on buyer perception
- Interpret research data for informed decisions
- Analyse lifecycle stages for product planning
- Structure integrated communication frameworks
Who Is This Course For?
- Business starters seeking commercial direction
- Career changers entering promotional roles
- Entrepreneurs shaping brand visibility
- Graduates pursuing market-focused positions
- Office professionals supporting sales teams
Career Path
- Marketing Assistant – £23,000–£28,000
- Marketing Executive – £28,000–£35,000
- Digital Marketing Officer – £32,000–£40,000
- Brand Executive – £35,000–£45,000
- Marketing Manager – £45,000–£60,000
Frequently Asked Questions
A Marketing Diploma supports entry into promotional, branding, and communication roles across multiple industries.
Yes, this Marketing Diploma starts with core principles before progressing into strategy and digital methods.
Absolutely. Digital outreach and direct communication are integral components of the Marketing Diploma.
Progression into strategic roles often leads to higher earning potential within marketing functions.
Once enrolled, you have the flexibility to learn at your own pace. The course materials are accessible online, allowing you to revisit the content as needed to reinforce your learning.
Curriculum
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Module 01: Basics of Marketing
00:46:00 -
Module 02: The Marketing Process
00:49:00
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Module 03: Strategic Marketing
01:11:00
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Module 04: Marketing Environment
00:29:00
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Module 05: Market Segmentations
00:52:00
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Module 06: Consumer Buying Behaviour
01:12:00
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Module 07: Business Markets and Buying Behaviour
00:52:00
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Module 08: Marketing Research
00:48:00
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Module 09: Product Strategy
00:55:00
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Module 10: Branding Strategy
00:39:00
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Module 11: Product Life Cycle
00:33:00
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Module 12: Pricing Strategy
01:15:00
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Module 13: Marketing Channels
01:16:00
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Module 14: Integrated Marketing Communications
01:00:00
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Module 15: Advertising and Sales Promotion
01:01:00
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Module 16: Personal Selling and Public Relations
01:14:00
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Module 17: Direct and Digital Marketing
00:54:00
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Submit Your Assignment & Order QLS Certificate
Offer Ends in
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Duration:Self-paced Learning
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Access:1 Year
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Units:18
