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8 Reviews
16 Students
Course Highlights
Take a deep dive into the world of online education with our extensive course, which covers everything from successful branding to course marketing. Learn how to attract your audience with effective marketing techniques and create a sales funnel that turns potential clients into devoted supporters. Investigate the ins and outs of podcasting, blogging, and YouTube marketing to expand your audience and improve your online visibility.
Learn how to use email marketing to build solid client relationships and explore the possibilities of live streaming for in-the-moment engagement. Every lesson aims to provide you with the skills and information needed to become an authority in your industry. Finish with a comprehensive look at branding, where you will discover how to develop a distinctive brand that appeals to your target market and lays the groundwork for long-term success in the online teaching industry.
Accept the challenge of turning your teaching profession into a lucrative business by combining conventional and cutting-edge marketing strategies. This training will equip you with useful skills and insights to effectively handle the opportunities and challenges presented by the digital landscape.
Learning outcome
- Understand the fundamentals of course marketing.
- Create a sales funnel tailored to the teaching business.
- Utilize YouTube and podcasting for broader reach.
- Develop an engaging blog specific to your niche.
- Master email marketing for effective communication.
- Explore live streaming for direct audience engagement.
- Establish a strong, authentic brand identity.
Course media
Why should I take this course?
- Acquire a holistic view of marketing strategies in the teaching business.
- Learn to build and optimize a sales funnel for maximum conversion.
- Enhance digital visibility through various platforms like YouTube and podcasts.
- Gain skills in crafting compelling content for blogs and emails.
- Understand branding principles to stand out in the teaching business.
Career Path
- Online Course Creator
- Digital Marketing Strategist
- Content Marketing Manager
- Educational Brand Manager
- Email Marketing Specialist
- Podcast Producer
- Live Stream Educator
Requirements
- Basic understanding of digital marketing concepts.
- Passion for teaching and sharing knowledge.
- Willingness to learn and adapt to new marketing strategies.
Curriculum
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Course Marketing
00:02:00 -
Course Marketing Introduction
00:02:00
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Course Marketing Success
00:05:00
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Driving Traffic
00:10:00
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Front End Offering
00:07:00
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Upselling (or 1 time offer)
00:11:00
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Downselling
00:06:00
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Additional Upsells
00:11:00
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Backend Offer
00:09:00
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Sales Funnel (case study)
00:09:00
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YouTube Marketing Plan
00:06:00
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Creating Engaging YouTube Videos
00:05:00
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YouTube Channel Best Practices
00:03:00
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YouTube Channel (case study)
00:12:00
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Optimizing YouTube Videos
00:06:00
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Introduction to Blogging
00:04:00
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Choosing a Blogging Niche
00:05:00
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Content is King
00:10:00
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Adding Video and Images
00:03:00
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Social Media
00:03:00
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Important Pages
00:02:00
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Introduction to Podcasting
00:02:00
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Podcast Hardware and Software
00:09:00
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Preparing a Podcast
00:03:00
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Podcast Outline
00:03:00
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Recording the Podcast
00:05:00
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Publishing the Podcast
00:05:00
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Marketing Tips
00:04:00
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Introduction
00:04:00
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Challenges of Email Marketing
00:08:00
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Content Marketing
00:04:00
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Valuable Content
00:07:00
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Email Standards
00:05:00
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Keep Email Clean
00:04:00
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Lead Generation
00:05:00
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AIDA
00:07:00
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Introduction to Live Streaming
00:03:00
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Live Streaming Basics
00:06:00
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Strategy
00:06:00
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Promotion
00:05:00
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Introduction to Authority Marketing
00:09:00
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Becoming an Authority
00:07:00
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Authority Marketing (step by step)
00:16:00
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You’re an Authority
00:07:00
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Introduction to Branding
00:03:00
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Mission Statement
00:05:00
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Logo
00:06:00
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Promotion
00:03:00
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Delivering
00:07:00
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Mock Exam – Build a Business Teaching
00:20:00
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Final Exam – Build a Business Teaching
00:20:00
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Order Your Certificate
Offer Ends in
All
Courses for £49-
Duration:5 hours, 29 minutes
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Access:1 Year
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Units:52
