Online Teaching Business
Turn your knowledge into success by learning the ins and outs of running an online teaching business, from branding to marketing.
Course Highlights
Take a deep dive into the world of online education with our extensive course, which covers everything from successful branding to course marketing. Learn how to attract your audience with effective marketing techniques and create a sales funnel that turns potential clients into devoted supporters. Investigate the ins and outs of podcasting, blogging, and YouTube marketing to expand your audience and improve your online visibility.
Learn how to use email marketing to build solid client relationships and explore the possibilities of live streaming for in-the-moment engagement. Every lesson aims to provide you with the skills and information needed to become an authority in your industry. Finish with a comprehensive look at branding, where you will discover how to develop a distinctive brand that appeals to your target market and lays the groundwork for long-term success in the online teaching industry.
Accept the challenge of turning your teaching profession into a lucrative business by combining conventional and cutting-edge marketing strategies. This training will equip you with useful skills and insights to effectively handle the opportunities and challenges presented by the digital landscape.
Learning outcome
- Understand the fundamentals of course marketing.
- Create a sales funnel tailored to the teaching business.
- Utilize YouTube and podcasting for broader reach.
- Develop an engaging blog specific to your niche.
- Master email marketing for effective communication.
- Explore live streaming for direct audience engagement.
- Establish a strong, authentic brand identity.
Course media
Why should I take this course?
- Acquire a holistic view of marketing strategies in the teaching business.
- Learn to build and optimize a sales funnel for maximum conversion.
- Enhance digital visibility through various platforms like YouTube and podcasts.
- Gain skills in crafting compelling content for blogs and emails.
- Understand branding principles to stand out in the teaching business.
Career Path
- Online Course Creator
- Digital Marketing Strategist
- Content Marketing Manager
- Educational Brand Manager
- Email Marketing Specialist
- Podcast Producer
- Live Stream Educator
Requirements
- Basic understanding of digital marketing concepts.
- Passion for teaching and sharing knowledge.
- Willingness to learn and adapt to new marketing strategies.
Course Curriculum
Course Curriculum
| Section 01 - Dive into Course Marketing | |||
| Course Marketing | 00:02:00 | ||
| Course Marketing Introduction | 00:02:00 | ||
| Course Marketing Success | 00:05:00 | ||
| Driving Traffic | 00:10:00 | ||
| Section 02 - Building a Sales Funnel | |||
| Front End Offering | 00:07:00 | ||
| Upselling (or 1 time offer) | 00:11:00 | ||
| Downselling | 00:06:00 | ||
| Additional Upsells | 00:11:00 | ||
| Backend Offer | 00:09:00 | ||
| Sales Funnel (case study) | 00:09:00 | ||
| Section 03 - YouTube Marketing | |||
| YouTube Marketing Plan | 00:06:00 | ||
| Creating Engaging YouTube Videos | 00:05:00 | ||
| YouTube Channel Best Practices | 00:03:00 | ||
| YouTube Channel (case study) | 00:12:00 | ||
| Optimizing YouTube Videos | 00:06:00 | ||
| Section 04 - Building a Blog | |||
| Introduction to Blogging | 00:04:00 | ||
| Choosing a Blogging Niche | 00:05:00 | ||
| Content is King | 00:10:00 | ||
| Adding Video and Images | 00:03:00 | ||
| Social Media | 00:03:00 | ||
| Important Pages | 00:02:00 | ||
| Section 05 - Podcasting | |||
| Introduction to Podcasting | 00:02:00 | ||
| Podcast Hardware and Software | 00:09:00 | ||
| Preparing a Podcast | 00:03:00 | ||
| Podcast Outline | 00:03:00 | ||
| Recording the Podcast | 00:05:00 | ||
| Publishing the Podcast | 00:05:00 | ||
| Marketing Tips | 00:04:00 | ||
| Section 06 - Email Marketing | |||
| Introduction | 00:04:00 | ||
| Challenges of Email Marketing | 00:08:00 | ||
| Content Marketing | 00:04:00 | ||
| Valuable Content | 00:07:00 | ||
| Email Standards | 00:05:00 | ||
| Keep Email Clean | 00:04:00 | ||
| Lead Generation | 00:05:00 | ||
| AIDA | 00:07:00 | ||
| Section 07 - Live Streaming | |||
| Introduction to Live Streaming | 00:03:00 | ||
| Live Streaming Basics | 00:06:00 | ||
| Strategy | 00:06:00 | ||
| Promotion | 00:05:00 | ||
| Section 08 - Authority Marketing | |||
| Introduction to Authority Marketing | 00:09:00 | ||
| Becoming an Authority | 00:07:00 | ||
| Authority Marketing (step by step) | 00:16:00 | ||
| You’re an Authority | 00:07:00 | ||
| Section 09 - Branding | |||
| Introduction to Branding | 00:03:00 | ||
| Mission Statement | 00:05:00 | ||
| Logo | 00:06:00 | ||
| Promotion | 00:03:00 | ||
| Delivering | 00:07:00 | ||
| Mock Exam | |||
| Mock Exam – Build a Business Teaching | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Build a Business Teaching | 00:20:00 | ||
| Order Your Certificate | |||
| Order Your Certificate | 00:00:00 | ||
Don't just take our word for it
1 Year Access 
53 Students 
5 hours, 29 minutes