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8 Reviews
109 Students
Overview
OverviewProfessional Marketing and Advertising Course, CPD Accredited. Develop professional skills in marketing, advertising, lead generation and campaign planning.
Build marketing skills to attract audiences, generate leads and understand how digital advertising supports business growth. Designed for aspiring marketers, freelancers, small business owners, sales professionals and career changers in the UK, this marketing course covers the core knowledge behind modern online campaigns.
Throughout the course, you’ll explore:
✓ Funnel building, lead generation and landing pages
✓ LinkedIn, Facebook, Twitter, banner and search advertising
✓ Targeting, budgeting, campaign objectives and ad creation
✓ Paid social media advertising, keywords and campaign monitoring
Whether you want to strengthen your marketing qualification, explore online advertising courses or develop digital advertising training, this course provides a focused foundation for campaign strategy and customer acquisition.
Course Description
This Professional Marketing and Advertising Course Online UK follows a clear learning journey from customer acquisition foundations to paid advertising and search campaigns. First, you’ll explore funnel building and how online customer journeys can guide potential customers from initial awareness towards enquiry, sign-up or purchase.
Next, the course develops your understanding of lead generation through lead magnets, landing pages, traffic building and list growth. You’ll learn how these areas work together to attract relevant audiences and support customer acquisition.
Then, you’ll move into major advertising channels. The curriculum covers LinkedIn advertising and Campaign Manager, followed by banner advertising, ad design, campaign goals and campaign setup. You’ll also explore Twitter timeline ads and Facebook newsfeed ads, including campaign objectives, targeting, budgeting, ad creation and launch processes. These areas build your understanding of paid social media marketing and social media ad campaigns.
Finally, you’ll study search advertising, including ad groups, keywords, ad creation and campaign monitoring. This progression brings together funnel planning, lead generation, paid traffic and online advertising strategy within one structured marketing course.
Key Benefits of This Course
Key Benefits of This CourseWhen choosing an online advertising course in the UK, the real value comes from learning how campaigns connect audience attention with business results:
- Build confidence in creating funnels that guide prospects towards action.
- Understand how lead magnets, landing pages and traffic support customer acquisition.
- Develop knowledge of LinkedIn, Facebook, Twitter, banner and search advertising.
- Improve your awareness of targeting, budgeting, campaign objectives and ad creation.
- Strengthen your CV with online marketing, paid ads and lead generation knowledge.
- Study flexibly through online advertising courses with certification, developing practical knowledge that can be applied to digital campaigns and promotional activity.
- Prepare for marketing roles where campaign planning, digital advertising and marketing certification can strengthen your professional profile.
This course helps you move from simply promoting products to understanding how online campaigns support measurable growth.
Learning Outcome
By the end of this digital marketing advertising course, you will be able to:
- Understand how funnels, landing pages, lead magnets and traffic generation work, while recognising how online advertising lessons can support different stages of the customer journey.
- Analyse how paid advertising channels can support lead generation, visibility and audience growth.
- Develop knowledge of LinkedIn, Facebook, Twitter, banner and search advertising.
- Apply targeting, budgeting and campaign objectives to online advertising plans.
- Evaluate how keywords, ad groups and monitoring influence search advertising performance.
- Demonstrate knowledge of ad creation, campaign setup and launch processes.
- Implement online marketing knowledge and marketing strategy techniques to support lead generation and sustainable business growth.
Who Is This Course For?
Who Is This Course For?- Beginners looking for marketing courses online before starting a career in digital marketing.
- Small business owners wanting to use funnels, lead generation and small business marketing tactics to attract customers.
- Freelancers aiming to develop advertising, campaign support or lead generation services.
- Marketing assistants seeking an online marketing course with certificate to strengthen their existing knowledge.
- Entrepreneurs interested in startup marketing strategies and funnel building to improve customer journeys.
- Sales professionals wanting to understand landing pages, audience targeting and online traffic.
- Career changers exploring social media advertising and paid social media advertising as part of a move into marketing.
Certificate of Achievement
Earn Your Accredited Certificate with Transcript
Save 20% with the coupon code SKILL20
Show Your Certified Identity with a CPD-QS Certificate
Perfect for employers, clients, or academic verification.
Career Path
Career PathAfter completing this Online Marketing and Advertising Course, you may explore roles such as:
- Marketing Executive: Marketing executives promote products, services, or brands through campaigns, customer communication, and channel activity. This role suits learners interested in funnels, paid ads, lead generation, and campaign planning.| UK salaries typically range from £23,000 to £50,000 per year.
- Digital Marketing Executive: Digital marketing executives support online campaigns across search, social media, paid ads, content, email and web channels. This role suits learners developing digital marketing training, campaign planning and broader online marketing skills.| Entry-level digital marketing assistant roles often start at £23,500–£25,000, while executive roles commonly reach £27,000–£30,000.
- Content and Marketing Manager: Content and marketing managers coordinate content, campaigns and digital communications to help organisations maintain consistent messaging and engage their target audiences. The role can suit learners interested in content strategy, campaign planning and the wider responsibilities of a content marketing manager.| UK salaries vary according to employer, sector and experience.
- PPC Specialist: PPC specialists manage paid search campaigns, keywords, ad groups, budgets, and performance tracking. This role connects closely with search ads and campaign monitoring.| Salaries often start at £18,000–£25,000, rising to £25,000–£40,000 with experience.
- Paid Media Specialist: Paid media specialists plan and manage advertising across paid social, search, display, and sponsored channels. This role suits learners interested in targeting, traffic generation, creative setup, and campaign performance.| Salary benchmarks commonly range from £28,210 to £43,005.
- Advertising Account Executive: Advertising account executives manage client communication, campaign briefs, and coordination between clients and advertising teams. This role suits learners who enjoy planning, communication, and relationship management.| Salaries usually range from £19,000 to £36,000 per year.
Frequently Asked Questions
The best course for beginners should cover funnel building, lead generation, landing pages, paid advertising, social media ads, search ads, targeting, budgeting, and campaign monitoring. This course gives learners a structured route into digital campaigns and online advertising.
You will learn how businesses attract traffic, generate leads, and promote products or services online. The course covers funnels, lead magnets, landing pages, LinkedIn ads, Facebook ads, Twitter ads, banner ads, search ads, keywords, targeting, and campaign monitoring.
To start online marketing, you need to understand your audience, create a funnel, build landing pages, generate traffic, and test campaigns. This course introduces these foundations through lead generation, paid ads, campaign objectives, and platform-based advertising.
The main types of online advertising include search ads, social media ads, display or banner ads, video ads and sponsored content. This course focuses on Facebook ads, LinkedIn advertising, Twitter ads, banner advertising and search ads training, helping learners understand how an advert can support different campaign objectives.
Yes, this course covers funnel building, lead magnets, landing pages, traffic generation, and list building. It helps learners understand how businesses turn attention into enquiries, prospects, and sales opportunities.
Yes, this online marketing course includes certification after completion. The certificate can support your CV and show your interest in paid advertising, funnel building, lead generation, search ads, and social media advertising.
Yes. The course is designed for flexible online study and covers digital advertising classes, campaign planning, targeting, paid social media advertising, search ads and lead generation. It can suit beginners as well as learners looking to build on existing marketing knowledge.
Startups can use a combination of targeted advertising, landing pages, lead magnets, social media campaigns and search advertising to attract relevant audiences. Understanding startup marketing strategies and small business marketing tactics can help businesses test campaigns, generate leads and make better use of their marketing budget.
Professional Marketing and Advertising Complete Online Course Reviews
A really useful course that gave me a much clearer understanding of funnels, lead generation and paid advertising
I wanted to improve my marketing knowledge for my business, and the sections on funnels, traffic and lead generation were exactly what I needed.
The course helped me understand how different advertising platforms work and how campaigns can be planned more effectively.
Curriculum
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Intro to Funnel Building
00:01:00
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Funnel Building – Part 1
00:04:00
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Funnel Building – Part 2
00:07:00
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Funnel Building – Part 3
00:09:00
00:01:00 -
Intro To Lead Generation
00:01:00
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Lead Gen – Lead Magnets
00:04:00
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Lead Gen – Landing Pages
00:02:00
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Lead Gen – Getting Traffic
00:05:00
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Intro to LinkedIn Advertising
00:01:00
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LinkedIn Ads – Campaign Manager
00:07:00
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LinkedIn Ads – Creating ADS that SELL – Part 1
00:08:00
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LinkedIn Ads – Creating ADS that SELL – Part 2
00:04:00
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Intro to Banner Ads
00:01:00
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Banner Ads – Designing The Ad
00:04:00
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Banner Ads – Ad Campaign Goals
00:05:00
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Banner Ads – Setting Up & Running Campaigns
00:12:00
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Intro To Twitter Timeline Ads
00:01:00
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Twitter Ads – Campaign Objects & Details
00:08:00
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Twitter Ads – Ad Groups & Targeting
00:06:00
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Twitter Ads – Creating The Ad & Launching
00:04:00
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Intro to Facebook Newsfeed Ads
00:01:00
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Facebook Ads – Marketing Objectives
00:05:00
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Facebook Ads – Ad Targeting & Budgeting
00:12:00
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Facebook Ads – Creating The Ad
00:10:00
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Intro To Search Ads
00:01:00
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Facebook Ads – Marketing Objectives
00:05:00
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Search Ads – Ad – Groups & Keywords
00:06:00
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Search Ads – Creating & Monitoring Ads
00:05:00
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Order Your Certificate
Offer Ends in
TAKE ALL COURSES FOR £99-
Duration:2 hours, 19 minutes
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Access:1 Year
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Units:29
