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Course Curriculum

Course Curriculum

Module 01: Welcome and Introduction
Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! 00:07:00
What is remarketing and retargeting? Defining our objectives and purpose 00:17:00
Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works
The Digital Advertising Ecosystem Part 1 00:08:00
The Digital Advertising Ecosystem Part 2 00:08:00
Understanding Ad Exchanges And How They Work 00:20:00
What Remarketing Looks Like On The Inside 00:10:00
Module 03: Developing Your Remarketing and Retargeting Strategies
Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00
Understanding Intent Signals and Visitor Engagement 00:12:00
Behavioural Characteristics – The Composition Of Your Segments 00:15:00
Combining Characteristics – Infinite Possibilities! 00:07:00
Characteristics That Matter To You … Your First Assignment 00:02:00
Module 04: Planning Your Retargeting Campaigns Like A Pro
Funnel Based Segmentation – Funnel Mapping 00:10:00
Funnel Based Segmentation – Using The Funnel To Develop Your Lists 00:14:00
Using Your Website To Plan Your Remarketing Lists 00:19:00
Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00
Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00
Module 05: Using Google Analytics To Develop and Build Your Audience Segments
Introduction To The Google Analytics Tag 00:05:00
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00
Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working 00:13:00
Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
The Benefits Of Using Google Tag Manager 00:10:00
Signing Into Your Google Tag Manager Account 00:08:00
Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:12:00
Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00
Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00
Adding Custom User Engagement Timers In Google Tag Manager 00:13:00
Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00
Module 07: Building Your Remarketing Audiences In Your Google Analytics Account
Linking Your Google AdWords and Google Analytics Accounts 00:10:00
Introduction To The Google Analytics Audience Builder 00:17:00
Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00
Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00
Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00
Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00
Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00
Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00
Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
How Google Analytics and AdWords Talk To Each Other 00:09:00
Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00
Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00
Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00
Building and Configuring New Retargeting ads lists inside Google AdWords 00:11:00
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00

Retargeting Ads Guide - How Retargeting Works

4.6 ( 5 REVIEWS )
321 STUDENTS
$346.11
TAKE THIS COURSE
Retargeting Ads Guide - How Retargeting Works
  • Course Highlights

Profitably set up, manage and optimize professional retargeting campaigns and explore retargeting ads with the Retargeting Ads Guide – How Retargeting Works course. Become a specialist without having to leave the comfort of your home & boost up your skill . 

With this Retargeting Ads Guide – How Retargeting Works course, you can learn to set up advanced retargeting and remarketing audiences in Google Analytics and Google Adwords, deploying your remarketing and retargeting tags through Google Tag Manager, understanding the technology underlying every retargeting and remarketing campaign on the web. This course contains on-demand video lectures and downloadable resources and affordable premium-quality e-learning content. If you are looking for up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry, this is the right place.

Enrol in the Retargeting Ads Guide – How Retargeting Works course today and drive a high level of engagement to your brands and products!

  • Learning outcome
  • Get started to learn this chosen field as quickly and effectively as possible.
  • Define Your Business & Target Audience.
  • Learn about Copywriting, Blogging & SEO.
  • Learn video marketing and social media marketing.
  • Learn Google Analytics To Develop and Build Your Audience Segments.
  • Be able to use the Google AdWords Audience Builder To Build Your Retargeting Audiences.
  • Requirements
  • No formal qualifications required, anyone from any academic background can take this course.
  • Access to any internet-enabled smart device.
  • Why should I take this course?
  • 8+ hours of on-demand video lectures and downloadable resources.
  • Affordable premium-quality E-learning content, you can learn at your own pace.
  • You will receive a completion certificate upon completing the course.
  • Internationally recognized Accredited Qualification will boost up your resume.
  • You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
  • You will be able to incorporate various practical sales techniques successfully and understand your customers better.
  • Who Is This Course For

This course is for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns, those who know that retargeting works, but haven’t been able to make it successful for your company.
This course is for you if you’re interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge.

Testimonial

Hear what our happy students want to say
The modules are easy to understand and there is help available if required. Besides great collection of exciting topics which make you come back for more.
It was a pleasure to do a course in SkillUp. The course is well organized and I could study at my own pace.
Super varied course content. From Healthcare and fitness to Therapeutic courses. What I particularly like are the course modules and the way they are arranged gradually. With my nutritional background, I have come to know and love completely different perspectives.
Recommendable! A unique experience, the courses have every detail covered. Enjoyed the course through and through.
The price is reasonable, and you know upfront of your costs. I would recommend Skill Up to learners who want to excel their skills or looking for self-development.
The modules are easy to understand and there is help available if required. Besides great collection of exciting topics which make you come back for more.
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