SEO – Local SEO 2020 course will help you learn all the keys to execute SEO and Local SEO positioning your website in the top ranks of search engines. This course will guide you to develop good practices in development to achieve a natural positioning of the portals.
Learning outcome
Vivid idea of SEO and Local SEO and how to build a strong presence in search.
Guidance to the development of good practices to achieve a natural positioning of websites.
A better understanding of citations, reviews, backlinks, and using them to build a strong presence in search.
Learn how to position sites for geolocated searches.
A more in-depth take on how SEO affects search.
Requirements
Learners will need regular access to a computer with an internet connection.
High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.
This course is available to all learners, of all academic backgrounds.
Why should I take this course?
2.5+ hours of high-quality e-learning content.
Course completion certificate.
To apprehend how Ranking Factors of Local SEO and SEO are applied and implement them on your website.
To create and manage a Google My Business listing.
To utilise Google successfully and ensure successful traffic of your online business portal.
Course Curriculum
Course Curriculum
Introduction To The Course
Introduction To The Course
00:01:00
Google Search And Your Position In Local Search
Google Search – Understanding How Google Search Works
00:03:00
Local SEO Ranking Factors
00:06:00
Your Local Ranking Factors – How They Impact Your SEO
00:02:00
Your Analytics Spreadsheet
00:02:00
Domain Authority And Page Authority
00:03:00
Trust Flow
00:03:00
Check Your Local SEO Ranking Score
00:03:00
Google Search - A Deeper Exploration Of How SEO Affects Search
Google Local Search
00:13:00
Google My Business - A Strong Local SEO Factor
Google My Business
00:11:00
Cleaning Up Old Google Local Listings
00:05:00
Building Up Reviews - Including Google Review
Creating A Google Review Strategy
00:08:00
Citations - Quality Citations Dramatically Improve Your SEO Ranking
Citations – Setting Up Your NAP Page
00:04:00
Managing Your Citations
00:13:00
Backlinks - Understand How They Improve Your SEO
Back Linking – An Introduction
00:03:00
Checking The Quality Of Your Back Links
00:04:00
Building Back Links
00:07:00
Social Media Business Pages As Back Links
00:02:00
Onsite SEO - Improving Your Sites SEO
Content Marketing As Part Of Your Local SEO
00:03:00
Creating Your Content
00:11:00
Keyword Optimization For Powerful SEO
Understanding Keywords
00:04:00
Keyword Strategies – How To Use Keywords Effectively
00:07:00
Inserting Your Keywords On Your Website
00:09:00
Local Business Online Marketing
Marketing A Local Business
00:02:00
AIDA Marketing – An Overview
00:05:00
Adwords – An Introduction
00:04:00
Google Profiles For Google Personal Accounts
00:03:00
Setting Up A Local Marketing Consultancy
Setting Up A Local SEO Marketing Consultancy
00:11:00
Don't just take our word for it
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