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15.21 Hours


  • Course Highlights

Embark on a transformative journey to become an SEO expert with our comprehensive online course, SEO Masterclass. This course is thoughtfully designed to cater to all levels, ensuring a deep comprehension of search engine optimization techniques and strategies.

We kick off with an insightful introduction to SEO and its core concepts, providing a solid foundation for your learning. Delve into on-page optimization and master the art of keyword research and optimization, essential skills for enhancing website visibility and ranking. Learn the art of SEO content writing, creating engaging articles that appeal to both users and search engines.

Explore the world of off-page SEO, where you’ll discover tactics to build strong backlinks and improve domain authority. By the end of the course, you’ll have honed your expertise in SEO, ready to develop effective marketing strategies that drive organic traffic and boost businesses’ online presence.

In addition to technical SEO skills, we focus on the significance of storytelling with data. This essential skill enables you to present your findings in a compelling and easily understandable manner, aiding decision-making processes.

Our module covers database concepts, rounding out your understanding of data management. Armed with this comprehensive knowledge and proficiency in SEO, you’ll be equipped to excel in the dynamic field of digital marketing. Upon successful completion, you’ll receive a valuable certificate, showcasing your prowess in SEO and opening doors to exciting career opportunities.

  • Learning outcome
  • Gain an in-depth understanding of SEO and its components.
  • Master the skills of on-page and off-page SEO.
  • Learn how to perform effective keyword research and optimization.
  • Understand how to write SEO-friendly content.
  • Know how to increase your website's visibility and rankings.
  • Receive a certificate attesting to your SEO skills.
  • Enhance your career prospects in the digital marketing field.
  • Requirements
  • Basic knowledge of how the internet and websites work.
  • Willingness to learn and implement SEO techniques.
  • Stable internet connection for online learning.
  • Why should I take this course?
  • Acquire crucial skills to increase your website's visibility.
  • Improve career prospects in the rapidly growing digital marketing field.
  • Understand how to effectively increase organic traffic to your website.
  • Receive a certificate to validate your learning.
  • Access a curriculum that balances theory with practical application.
  • Stay up-to-date with SEO best practices and trends.
  • Career Path
  • SEO Specialist
  • Digital Marketing Strategist
  • Content Marketer
  • SEO Consultant
  • Digital Marketing Manager
  • Online Entrepreneur

Course Curriculum

Section 1: Introduction
Unit 1: Introduction 00:04:00
Unit 2: Course Overview 00:04:00
Section 2: SEO: Core Concepts
Unit 1: What is SEO (Search Engine Optimisation) 00:04:00
Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00
Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00
Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00
Section 3: On – Page Optimisation
Unit 1: On Page SEO Explained 00:01:00
Unit 2: On Page SEO Activities 00:04:00
Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00
Unit 4: Tools & Tips for Increasing Site Speed 00:13:00
Unit 5: Using SEO Friendly Themes 00:06:00
Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00
Unit 7: How to Make the URL SEO Friendly 00:03:00
Unit 8: Long Form SEO Optimised Content 00:03:00
Unit 9: Internal Linking 00:05:00
Unit 10: Meta Title & Meta Description 00:03:00
Unit 11: Optimising Images for SEO 00:04:00
Unit 12: Outbound Links 00:04:00
Section 4: Keyword Research & Optimisation
Unit 1: What Are Keywords & Why They Are Important 00:06:00
Unit 2: Types of Keywords 00:08:00
Unit 3: Which Type of Keywords You Should Choose 00:01:00
Unit 4: Free Tools for Keyword Research & SEO 00:06:00
Unit 5: Paid Tools for Keyword Research & SEO 00:03:00
Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00
Unit 7: Steps for Keyword Research 00:11:00
Unit 8: What is Keyword Stuffing? 00:05:00
Section 5: SEO Content Writing
Unit 1: Write SEO Optimised Title 00:04:00
Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00
Unit 3: Keyword Placement For SEO 00:06:00
Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00
Section 6: Off Page SEO
Unit 1: What Is Off Page Optimisation 00:01:00
Unit 2: Link Building – 1st Factor of Off Page SEO 00:07:00
Unit 3: 3 Methods to Get Backlinks 00:02:00
Unit 4: Method 1: Guest Posting for Link Building 00:07:00
Unit 5: Method 2: Building Relations with Experts 00:04:00
Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00
Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO 00:05:00
Section 7: Conclusion
Unit 1: Conclusion 00:01:00

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