- Course Highlights
Embark on a transformative journey to become an SEO expert with our comprehensive online course, SEO Masterclass. This course is thoughtfully designed to cater to all levels, ensuring a deep comprehension of search engine optimization techniques and strategies.
We kick off with an insightful introduction to SEO and its core concepts, providing a solid foundation for your learning. Delve into on-page optimization and master the art of keyword research and optimization, essential skills for enhancing website visibility and ranking. Learn the art of SEO content writing, creating engaging articles that appeal to both users and search engines.
Explore the world of off-page SEO, where you’ll discover tactics to build strong backlinks and improve domain authority. By the end of the course, you’ll have honed your expertise in SEO, ready to develop effective marketing strategies that drive organic traffic and boost businesses’ online presence.
In addition to technical SEO skills, we focus on the significance of storytelling with data. This essential skill enables you to present your findings in a compelling and easily understandable manner, aiding decision-making processes.
Our module covers database concepts, rounding out your understanding of data management. Armed with this comprehensive knowledge and proficiency in SEO, you’ll be equipped to excel in the dynamic field of digital marketing. Upon successful completion, you’ll receive a valuable certificate, showcasing your prowess in SEO and opening doors to exciting career opportunities.
Course Curriculum
| Section 1: Introduction | |||
| Unit 1: Introduction | 00:04:00 | ||
| Unit 2: Course Overview | 00:04:00 | ||
| Section 2: SEO: Core Concepts | |||
| Unit 1: What is SEO (Search Engine Optimisation) | 00:04:00 | ||
| Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO | 00:05:00 | ||
| Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking | 00:06:00 | ||
| Unit 4: 2 Ways to Get Ranked on Search Engines | 00:03:00 | ||
| Section 3: On – Page Optimisation | |||
| Unit 1: On Page SEO Explained | 00:01:00 | ||
| Unit 2: On Page SEO Activities | 00:04:00 | ||
| Unit 3: 4 Key Ranking Factors of On Page SEO | 00:04:00 | ||
| Unit 4: Tools & Tips for Increasing Site Speed | 00:13:00 | ||
| Unit 5: Using SEO Friendly Themes | 00:06:00 | ||
| Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate | 00:05:00 | ||
| Unit 7: How to Make the URL SEO Friendly | 00:03:00 | ||
| Unit 8: Long Form SEO Optimised Content | 00:03:00 | ||
| Unit 9: Internal Linking | 00:05:00 | ||
| Unit 10: Meta Title & Meta Description | 00:03:00 | ||
| Unit 11: Optimising Images for SEO | 00:04:00 | ||
| Unit 12: Outbound Links | 00:04:00 | ||
| Section 4: Keyword Research & Optimisation | |||
| Unit 1: What Are Keywords & Why They Are Important | 00:06:00 | ||
| Unit 2: Types of Keywords | 00:08:00 | ||
| Unit 3: Which Type of Keywords You Should Choose | 00:01:00 | ||
| Unit 4: Free Tools for Keyword Research & SEO | 00:06:00 | ||
| Unit 5: Paid Tools for Keyword Research & SEO | 00:03:00 | ||
| Unit 6: 2 Metrics to Check Before Choosing Content | 00:05:00 | ||
| Unit 7: Steps for Keyword Research | 00:11:00 | ||
| Unit 8: What is Keyword Stuffing? | 00:05:00 | ||
| Section 5: SEO Content Writing | |||
| Unit 1: Write SEO Optimised Title | 00:04:00 | ||
| Unit 2: 6 Hacks to Write Attractive Headlines | 00:17:00 | ||
| Unit 3: Keyword Placement For SEO | 00:06:00 | ||
| Unit 4: Steps to Write Content & Optimise It for Search Engines | 00:09:00 | ||
| Section 6: Off Page SEO | |||
| Unit 1: What Is Off Page Optimisation | 00:01:00 | ||
| Unit 2: Link Building – 1st Factor of Off Page SEO | 00:07:00 | ||
| Unit 3: 3 Methods to Get Backlinks | 00:02:00 | ||
| Unit 4: Method 1: Guest Posting for Link Building | 00:07:00 | ||
| Unit 5: Method 2: Building Relations with Experts | 00:04:00 | ||
| Unit 6: Method 3: Getting Backlinks from Round Up Post | 00:04:00 | ||
| Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO | 00:05:00 | ||
| Section 7: Conclusion | |||
| Unit 1: Conclusion | 00:01:00 | ||
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