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Level
Advanced

Units
25
Duration
15.21 Hours

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  • Course Highlights

Our online Social Media Marketing (SMM) course is here to help anyone interested in digital marketing. It doesn’t matter if you’re a newbie or an expert; there’s something for everyone.

At the start, we talk about social media. You’ll learn why it’s so important for businesses in today’s world. We’ll guide you in setting up your own SMM goals and picking the best social media platforms for your needs. This part also includes how to study your target market and how to audit your social media accounts.

Next, we delve into the world of content creation. We’ll show you how to integrate your marketing strategies across all your chosen platforms. You’ll also get to learn how to launch and manage successful social media campaigns. We provide hands-on exercises and use real-life examples to make your learning journey more meaningful.

Towards the end of the course, you’ll learn how to measure and analyze your social media performance. Understanding these metrics is key to improving your strategies and growing your online presence. After completing the course, you’ll receive a certificate to confirm your SMM skills. This course is designed to be a mix of theory and practical learning, ensuring you not only understand the concepts but also know how to apply them. Join us today and start your exciting journey in the world of SMM!

  • Learning outcome
  • Understand the importance and impact of social media marketing.
  • Learn to conduct market analysis and social media audits.
  • Develop compelling content and effective campaigns.
  • Gain skills in community management and customer service.
  • Master measuring, analyzing, and reporting on social media performance.
  • Implement marketing strategies across different social media platforms.
  • Earn a certificate upon successful completion of the course.
  • Requirements
  • Basic knowledge of social media platforms.
  • Willingness to explore new marketing techniques.
  • Internet connection for online learning.
  • Why should I take this course?
  • Learn effective strategies for social media marketing.
  • Enhance your career prospects in digital marketing.
  • Understand how to analyze and report social media performance.
  • Acquire a skillset to boost your business or personal brand.
  • Earn a certificate to validate your skills.
  • Access to a comprehensive curriculum with practical examples.
  • Career Path
  • Social Media Marketer
  • Social Media Strategist
  • Digital Marketing Manager
  • Content Creator
  • Community Manager
  • Entrepreneur

Course Curriculum

The Rise of Social Media
What is Social Media 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
Managing the Community
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Providing Customer Service
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Measuring, Analyzing and Reporting
Social Media Analytics 00:27:00
Goal Value 00:43:00
The Social Media Strategist Career
The Social Media Strategist Career 00:21:00

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