Course Highlights
Our online Social Media Marketing (SMM) course is here to help anyone interested in digital marketing. It doesn’t matter if you’re a newbie or an expert; there’s something for everyone.
At the start, we talk about social media. You’ll learn why it’s so important for businesses in today’s world. We’ll guide you in setting up your own SMM goals and picking the best social media platforms for your needs. This part also includes how to study your target market and how to audit your social media accounts.
Next, we delve into the world of content creation. We’ll show you how to integrate your marketing strategies across all your chosen platforms. You’ll also get to learn how to launch and manage successful social media campaigns. We provide hands-on exercises and use real-life examples to make your learning journey more meaningful.
Towards the end of the course, you’ll learn how to measure and analyze your social media performance. Understanding these metrics is key to improving your strategies and growing your online presence. After completing the course, you’ll receive a certificate to confirm your SMM skills. This course is designed to be a mix of theory and practical learning, ensuring you not only understand the concepts but also know how to apply them. Join us today and start your exciting journey in the world of SMM!
Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.
Learning outcome
- Understand the importance and impact of social media marketing.
- Learn to conduct market analysis and social media audits.
- Develop compelling content and effective campaigns.
- Gain skills in community management and customer service.
- Master measuring, analyzing, and reporting on social media performance.
Certificate of Achievement
Quality Licence Scheme Endorsed Certificate
Upon completing the final assessment, you can apply for the Quality Licence Scheme Endorsed Certificate of Achievement. Endorsed certificates can be ordered and delivered to your home by post for only £129.
Order Your QLS Certificate
An extra £10 postage charge will be required for students leaving overseas.
Skill Up Recognised Certificate
Upon successful completion of the Social Media Marketing (SMM) – Strategies course, you have the opportunity to request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
- 1. PDF Certificate + PDF Transcript: £14.99
- 2. Hardcopy Certificate + Hardcopy Transcript: £19.99
- 3. Delivery Charge: £10.00 (Applicable for International Students)
CPD Quality Standards Accredited Certificate
After successfully completing the Social Media Marketing (SMM) – Strategies course, you can apply for the CPD Quality Standards Accredited Certificate of Achievement.
1. PDF Certificate: £25.00
2. Hardcopy Certificate: £35.00
3. Delivery Charge: £10.00 (Applicable for International Students)
Course media
Why should I take this course?
- Learn effective strategies for social media marketing.
- Enhance your career prospects in digital marketing.
- Understand how to analyze and report social media performance.
- Acquire a skillset to boost your business or personal brand.
- Earn a certificate to validate your skills.
Career Path
- Social Media Marketer
- Social Media Strategist
- Digital Marketing Manager
- Content Creator
- Community Manager
Requirements
- Basic knowledge of social media platforms.
- Willingness to explore new marketing techniques.
- Internet connection for online learning.
Course Curriculum
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What is Social Media
00:18:00
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The Growth of Social Media
00:10:00
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Conducting Market Analysis
00:16:00
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Auditing Social Media
00:26:00
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Corporate Culture and Social Media
00:12:00
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Social Media Goals vs. Business Goals
00:10:00
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Types of Social Media Platforms
00:08:00
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The Social Media Policy
00:40:00
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Creative Commons
00:21:00
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Brand Marketing
00:27:00
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Keyword Selection
00:17:00
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Content Marketing on Social Media
00:26:00
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Content Development
00:23:00
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Understanding the Popular Platforms
03:34:00
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Traditional Website Advertising
00:37:00
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Social Media Documentation and Schedules
00:29:00
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Project Management Software
00:39:00
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The Community Manager Role
00:26:00
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Importance of Voice Consistency
00:30:00
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Organizational Customer Servicen
00:28:00
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Social Media Triage
00:14:00
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Online versus Personal Interactions
00:26:00
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Social Media Analytics
00:27:00
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Goal Value
00:43:00
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The Social Media Strategist Career
00:21:00
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Submit Your Assignment & Order QLS Certificate
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Skill Up Recognised Certificate
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Order CPDQS Certificate
14-Day Money-Back Guarantee
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Duration:13 hours, 8 minutes
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Access:1 Year
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Units:28


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