Description
Social Media Strategist Skills Training – Complete Video course is designed for any aspiring individual who wants specialised knowledge and skills on social media. By completing the course, learners will be able to successfully manage and formulate social media strategies for business.
- Learning outcome
- Develop necessary knowledge on social media management
- Develop excellent skills for successful market analysis and social media auditing
- Learn key strategies and techniques of formulating effective social media strategies
- Understand the process of running successful social media campaign
- Understand the key techniques to promoting social media campaign
Requirements
- Learners will need regular access to a computer with an internet connection.
- High-speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.
- This course is available to all learners, of all academic backgrounds.
- Why should I take this course?
- 2.5 hours of high-quality e-learning content
- Course completion certificate
- To improve understanding of social media management
- To learn the policies, strategies and principles and methods of running successful social media campaign
- To learn the best practices and methods of formulating social media strategy
Course Curriculum
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What is Social Media00:18:00
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The Growth of Social Media00:10:00
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Conducting Market Analysis00:16:00
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Auditing Social Media00:26:00
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Corporate Culture and Social Media00:12:00
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Social Media Goals vs. Business Goals00:10:00
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Types of Social Media Platforms00:08:00
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The Social Media Policy00:40:00
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Creative Commons00:21:00
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Brand Marketing00:27:00
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Keyword Selection00:17:00
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Content Marketing on Social Media00:26:00
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Content Development00:23:00
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Understanding the Popular Platforms03:34:00
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Traditional Website Advertising00:37:00
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Social Media Documentation and Schedules00:29:00
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Project Management Software00:39:00
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The Community Manager Role00:26:00
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Importance of Voice Consistency00:30:00
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Organizational Customer Servicen00:28:00
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Social Media Triage00:14:00
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Online versus Personal Interactions00:26:00
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Social Media Analytics00:27:00
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Goal Value00:43:00
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The Social Media Strategist Career00:21:00
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This course includes:
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Duration:13 hours, 8 minutes
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Access:1 Year
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Units:25
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