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Course Curriculum

Course Curriculum

Introduction
1. Introduction 00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts 00:02:00
3.Example Ad Concepts 00:04:00
4. Label Setup 00:04:00
5. Reporting on Ad Concepts 00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report 00:03:00
7.Linking Google Ads with Search Console 00:04:00
8.Excel Report Setup & Pivot 00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00
10.CTR Interaction between SEO & SEM 00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign 00:04:00
12.A practical example inside Google Ads 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments 00:05:00
14.Example experiment Ideas for use 00:06:00
15.Draft & Experiment Setup 00:10:00
16.Report Analysis & explanation of symbols 00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template 00:02:00
18. Data Inputs 00:04:00
19. Reading the sheet output 00:06:00
AdWords Audit
20. Audit Overview 00:02:00
21. Auditing the Account Structure 00:08:00
22. Campaign Settings 00:04:00
23. Auditing on the AdGroup Level 00:10:00
24. Other Things to look for in an Audit 00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works 00:03:00
26.GDN Remarketing 00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00
28. Customer Match (Email Retargeting) 00:01:00
29. Dynamic Remarketing 00:04:00
30. Lookalike Audiences 00:02:00
31. GDN Banner Sizes & Other Things to Consider 00:03:00
32. Audience List Sharing 00:14:00
33. Remarketing with Events 00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML 00:06:00
35. Auto Rotate for Budgets & Ads 00:03:00
36.Dynamic Search Ads 00:03:00
37.Smart Bidding Strategies 00:07:00
38.Lookalike Audiences 00:02:00
39.Data Driven Attribution Models 00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers 00:04:00
41. Advantages & Example Uses 00:05:00
42.Setting up the Business Data Feed 00:09:00
43.Best Practice for Ads 00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA 00:04:00
45. Linking GA & AdWords 00:02:00
46. AdWords Reports in GA 00:01:00
47. GA Conversion Tracking & Goal Setup 00:07:00
48. Remarketing Segments in GA 00:13:00
49. Attribution Models in Google Analytics 00:07:00
Using Scripts
50. Introduction to AdWords Scripts 00:04:00
51. 404 Link Checker Script 00:07:00
52. Experiment Results Script 00:07:00
53. Google Ads Audit Script 00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface 00:04:00
55. Example Uses for AdWords Editor 00:04:00
56.AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically 00:17:00
58.3rd Party Competitor Research Tools -SEMrush 00:16:00
Landing Page Software
59.Why Use Landing Page Software 00:06:00
60.Unbounce Walk-through 00:08:00
61. Tracking integration for landing pages 00:09:00
New Features in 2018/19
62.Ad Variations 00:06:00
63.Search Responsive Ads 00:05:00
64. Life Events Audiences 00:04:00
65. Custom Intent Audiences 00:04:00

Advanced Google Ads / AdWords Training

4.8( 6 REVIEWS )
265 STUDENTS
$ 249.00
Advanced Google Ads / AdWords Training

Description

Advanced Google Ads / AdWords Training is aimed at professionals, companies, and at all those who wish to acquire knowledge in this field. During the course, you will be trained in concepts such as the theory of advertising campaign management, online with Google Adwords, the use of different ad formats, the basic concepts on performance quality or the review of the keywords obtained, among others.

  • Learning outcome
  • Utilise Google AdWords and all its possibilities like an expert.
  • Acquire the skills to access Google Ads tools for forecasting performance.
  • Learn more information to move beyond A/B ad testing to advance testing concepts.
  • Learn to Improve Geo-Targeting for local businesses with a Double Campaign Structure.
  • Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts.

Requirements

  • Learners will need regular access to a computer with an internet connection.
  • High-speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.
  • This course is available to all learners, of all academic backgrounds.
  • Why should I take this course?
  • 5+ hours of high-quality e-learning content.
  • Course completion certificate.
  • To implement a successful strategy in running Google Adwords Campaign.
  • To clearly define the objectives you have with the Adwords strategy.
  • To learn the fundamental techniques and practices for self-treatment or to develop the skills to set up your own practice.

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