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Level 3 - Diploma

15.21 Hours


  • Course Highlights

Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all – from newbies to pro marketers. You’re going to master Google Ads in this course.

First up, we’re exploring Ad concepts. You’ll see how paid Google Ads and organic search results play together. You’ll learn from the Paid and Organic Interaction Report. Next, we’ll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You’ll learn a two-campaign method for the best results.

Next, we’re checking out experiments in Google Ads. You’ll learn to set budgets for lots of ad accounts automatically. We’ll also look at how to check AdWords and create solid remarketing plans. You’ll get to see how AI & Machine Learning can make your ads better.

As we near the end, we’ll get into dynamic ads, Google Analytics, and scripts. We’ll look at tools for studying your competitors and software for making landing pages. And finally, we’ll get you up to speed on the latest Google Ads features. This way, you’re always in the know about the newest trends in Google Ads.

This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.

  • Learning outcome
  • Gain a comprehensive understanding of Google Ads.
  • Learn how to conduct AdWords audits and remarketing strategies.
  • Master advanced Google Ads features like automation and AI.
  • Get proficient with tools like AdWords Editor and Google Analytics.
  • Develop a deep understanding of competitor research tools and landing page software.
  • Stay updated with the latest Google Ads features.
  • Earn a certificate upon successful completion.
  • Requirements
  • Basic knowledge of digital marketing.
  • Willingness to learn advanced marketing techniques.
  • A reliable internet connection for online learning.
  • Why should I take this course?
  • Acquire skills to leverage Google Ads for business marketing.
  • Enhance your career prospects in digital marketing.
  • Understand how to effectively audit and strategize AdWords campaigns.
  • Develop a skillset to boost your business's online visibility.
  • Obtain a certificate to validate your expertise in Google Ads.
  • Access an exhaustive curriculum with practical examples.
  • Career Path
  • Google Ads Specialist
  • Digital Marketing Strategist
  • Search Engine Marketer
  • Digital Marketing Manager
  • AdWords Consultant
  • Entrepreneur

Course Curriculum

1. Introduction 00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts 00:02:00
3.Example Ad Concepts 00:04:00
4. Label Setup 00:04:00
5. Reporting on Ad Concepts 00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report 00:03:00
7.Linking Google Ads with Search Console 00:04:00
8.Excel Report Setup & Pivot 00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00
10.CTR Interaction between SEO & SEM 00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign 00:04:00
12.A practical example inside Google Ads 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments 00:05:00
14.Example experiment Ideas for use 00:06:00
15.Draft & Experiment Setup 00:10:00
16.Report Analysis & explanation of symbols 00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template 00:02:00
18. Data Inputs 00:04:00
19. Reading the sheet output 00:06:00
AdWords Audit
20. Audit Overview 00:02:00
21. Auditing the Account Structure 00:08:00
22. Campaign Settings 00:04:00
23. Auditing on the AdGroup Level 00:10:00
24. Other Things to look for in an Audit 00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works 00:03:00
26.GDN Remarketing 00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00
28. Customer Match (Email Retargeting) 00:01:00
29. Dynamic Remarketing 00:04:00
30. Lookalike Audiences 00:02:00
31. GDN Banner Sizes & Other Things to Consider 00:03:00
32. Audience List Sharing 00:14:00
33. Remarketing with Events 00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML 00:06:00
35. Auto Rotate for Budgets & Ads 00:03:00
36.Dynamic Search Ads 00:03:00
37.Smart Bidding Strategies 00:07:00
38.Lookalike Audiences 00:02:00
39.Data Driven Attribution Models 00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers 00:04:00
41. Advantages & Example Uses 00:05:00
42.Setting up the Business Data Feed 00:09:00
43.Best Practice for Ads 00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA 00:04:00
45. Linking GA & AdWords 00:02:00
46. AdWords Reports in GA 00:01:00
47. GA Conversion Tracking & Goal Setup 00:07:00
48. Remarketing Segments in GA 00:13:00
49. Attribution Models in Google Analytics 00:07:00
Using Scripts
50. Introduction to AdWords Scripts 00:04:00
51. 404 Link Checker Script 00:07:00
52. Experiment Results Script 00:07:00
53. Google Ads Audit Script 00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface 00:04:00
55. Example Uses for AdWords Editor 00:04:00
56.AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically 00:17:00
58.3rd Party Competitor Research Tools -SEMrush 00:16:00
Landing Page Software
59.Why Use Landing Page Software 00:06:00
60.Unbounce Walk-through 00:08:00
61. Tracking integration for landing pages 00:09:00
New Features in 2018/19
62.Ad Variations 00:06:00
63.Search Responsive Ads 00:05:00
64. Life Events Audiences 00:04:00
65. Custom Intent Audiences 00:04:00

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