| Introduction |
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1. Introduction |
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00:02:00 |
| Testing to Ad Concepts |
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2. Introduction to Ad Concepts |
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00:02:00 |
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3.Example Ad Concepts |
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00:04:00 |
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4. Label Setup |
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00:04:00 |
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5. Reporting on Ad Concepts |
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00:08:00 |
| Google Ads Paid % Organic Interaction Report |
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6. Understanding the usefulness of this report |
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00:03:00 |
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7.Linking Google Ads with Search Console |
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00:04:00 |
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8.Excel Report Setup & Pivot |
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00:04:00 |
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9.Identifying Google Ads & SEO Search Term Opportunities |
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00:02:00 |
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10.CTR Interaction between SEO & SEM |
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00:06:00 |
| Geolocal Campaigns - Double Campaign Structure |
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11.The theory behind the double campaign |
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00:04:00 |
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12.A practical example inside Google Ads |
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00:03:00 |
| Google Ads Campaign - Experiments (Drafts & Experiments) |
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13.Introduction to Drafts & Experiments |
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00:05:00 |
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14.Example experiment Ideas for use |
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00:06:00 |
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15.Draft & Experiment Setup |
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00:10:00 |
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16.Report Analysis & explanation of symbols |
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00:05:00 |
| Automate Budgeting for Multiple Ad Accounts |
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17. Introduction to the Google Spreedsheet template |
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00:02:00 |
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18. Data Inputs |
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00:04:00 |
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19. Reading the sheet output |
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00:06:00 |
| AdWords Audit |
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20. Audit Overview |
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00:02:00 |
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21. Auditing the Account Structure |
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00:08:00 |
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22. Campaign Settings |
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00:04:00 |
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23. Auditing on the AdGroup Level |
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00:10:00 |
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24. Other Things to look for in an Audit |
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00:08:00 |
| Remarketing Strategy & Implementation |
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25. Why Remarketing Works |
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00:03:00 |
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26.GDN Remarketing |
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00:06:00 |
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27.Remarketing Lists for Search Ads (RLSA) & IF Statements |
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00:04:00 |
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28. Customer Match (Email Retargeting) |
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00:01:00 |
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29. Dynamic Remarketing |
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00:04:00 |
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30. Lookalike Audiences |
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00:02:00 |
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31. GDN Banner Sizes & Other Things to Consider |
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00:03:00 |
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32. Audience List Sharing |
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00:14:00 |
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33. Remarketing with Events |
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00:06:00 |
| Artificial Intelligence & Machine Learning |
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34.What is AI & ML |
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00:06:00 |
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35. Auto Rotate for Budgets & Ads |
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00:03:00 |
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36.Dynamic Search Ads |
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00:03:00 |
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37.Smart Bidding Strategies |
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00:07:00 |
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38.Lookalike Audiences |
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00:02:00 |
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39.Data Driven Attribution Models |
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00:03:00 |
| Dynamic Ad Customisers |
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40.Introduction to Ad Customisers |
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00:04:00 |
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41. Advantages & Example Uses |
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00:05:00 |
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42.Setting up the Business Data Feed |
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00:09:00 |
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43.Best Practice for Ads |
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00:03:00 |
| Google Analytics for Google Ads |
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44. The Advantages of linking AdWords with GA |
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00:04:00 |
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45. Linking GA & AdWords |
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00:02:00 |
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46. AdWords Reports in GA |
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00:01:00 |
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47. GA Conversion Tracking & Goal Setup |
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00:07:00 |
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48. Remarketing Segments in GA |
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00:13:00 |
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49. Attribution Models in Google Analytics |
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00:07:00 |
| Using Scripts |
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50. Introduction to AdWords Scripts |
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00:04:00 |
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51. 404 Link Checker Script |
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00:07:00 |
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52. Experiment Results Script |
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00:07:00 |
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53. Google Ads Audit Script |
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00:06:00 |
| AdWords Editor |
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54. Introduction and advantages of AdWords Editor over the online interface |
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00:04:00 |
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55. Example Uses for AdWords Editor |
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00:04:00 |
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56.AdWords Editor – what you can’t do |
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00:02:00 |
| Competitor Research Tools |
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57.Auction Insights displayed graphically |
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00:17:00 |
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58.3rd Party Competitor Research Tools -SEMrush |
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00:16:00 |
| Landing Page Software |
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59.Why Use Landing Page Software |
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00:06:00 |
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60.Unbounce Walk-through |
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00:08:00 |
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61. Tracking integration for landing pages |
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00:09:00 |
| New Features in 2018/19 |
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62.Ad Variations |
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00:06:00 |
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63.Search Responsive Ads |
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00:05:00 |
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64. Life Events Audiences |
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00:04:00 |
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65. Custom Intent Audiences |
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00:04:00 |
