- Course Highlights
Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all – from newbies to pro marketers. You’re going to master Google Ads in this course.
First up, we’re exploring Ad concepts. You’ll see how paid Google Ads and organic search results play together. You’ll learn from the Paid and Organic Interaction Report. Next, we’ll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You’ll learn a two-campaign method for the best results.
Next, we’re checking out experiments in Google Ads. You’ll learn to set budgets for lots of ad accounts automatically. We’ll also look at how to check AdWords and create solid remarketing plans. You’ll get to see how AI & Machine Learning can make your ads better.
As we near the end, we’ll get into dynamic ads, Google Analytics, and scripts. We’ll look at tools for studying your competitors and software for making landing pages. And finally, we’ll get you up to speed on the latest Google Ads features. This way, you’re always in the know about the newest trends in Google Ads.
This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.
Course Curriculum
| Introduction | |||
| 1. Introduction | 00:02:00 | ||
| Testing to Ad Concepts | |||
| 2. Introduction to Ad Concepts | 00:02:00 | ||
| 3.Example Ad Concepts | 00:04:00 | ||
| 4. Label Setup | 00:04:00 | ||
| 5. Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| 6. Understanding the usefulness of this report | 00:03:00 | ||
| 7.Linking Google Ads with Search Console | 00:04:00 | ||
| 8.Excel Report Setup & Pivot | 00:04:00 | ||
| 9.Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| 10.CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| 11.The theory behind the double campaign | 00:04:00 | ||
| 12.A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| 13.Introduction to Drafts & Experiments | 00:05:00 | ||
| 14.Example experiment Ideas for use | 00:06:00 | ||
| 15.Draft & Experiment Setup | 00:10:00 | ||
| 16.Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| 17. Introduction to the Google Spreedsheet template | 00:02:00 | ||
| 18. Data Inputs | 00:04:00 | ||
| 19. Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| 20. Audit Overview | 00:02:00 | ||
| 21. Auditing the Account Structure | 00:08:00 | ||
| 22. Campaign Settings | 00:04:00 | ||
| 23. Auditing on the AdGroup Level | 00:10:00 | ||
| 24. Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| 25. Why Remarketing Works | 00:03:00 | ||
| 26.GDN Remarketing | 00:06:00 | ||
| 27.Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| 28. Customer Match (Email Retargeting) | 00:01:00 | ||
| 29. Dynamic Remarketing | 00:04:00 | ||
| 30. Lookalike Audiences | 00:02:00 | ||
| 31. GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| 32. Audience List Sharing | 00:14:00 | ||
| 33. Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| 34.What is AI & ML | 00:06:00 | ||
| 35. Auto Rotate for Budgets & Ads | 00:03:00 | ||
| 36.Dynamic Search Ads | 00:03:00 | ||
| 37.Smart Bidding Strategies | 00:07:00 | ||
| 38.Lookalike Audiences | 00:02:00 | ||
| 39.Data Driven Attribution Models | 00:03:00 | ||
| Dynamic Ad Customisers | |||
| 40.Introduction to Ad Customisers | 00:04:00 | ||
| 41. Advantages & Example Uses | 00:05:00 | ||
| 42.Setting up the Business Data Feed | 00:09:00 | ||
| 43.Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| 44. The Advantages of linking AdWords with GA | 00:04:00 | ||
| 45. Linking GA & AdWords | 00:02:00 | ||
| 46. AdWords Reports in GA | 00:01:00 | ||
| 47. GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| 48. Remarketing Segments in GA | 00:13:00 | ||
| 49. Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| 50. Introduction to AdWords Scripts | 00:04:00 | ||
| 51. 404 Link Checker Script | 00:07:00 | ||
| 52. Experiment Results Script | 00:07:00 | ||
| 53. Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| 54. Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| 55. Example Uses for AdWords Editor | 00:04:00 | ||
| 56.AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| 57.Auction Insights displayed graphically | 00:17:00 | ||
| 58.3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| 59.Why Use Landing Page Software | 00:06:00 | ||
| 60.Unbounce Walk-through | 00:08:00 | ||
| 61. Tracking integration for landing pages | 00:09:00 | ||
| New Features in 2018/19 | |||
| 62.Ad Variations | 00:06:00 | ||
| 63.Search Responsive Ads | 00:05:00 | ||
| 64. Life Events Audiences | 00:04:00 | ||
| 65. Custom Intent Audiences | 00:04:00 | ||
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