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7 Reviews
3 Students
Course Highlights
In today’s content-driven world, Proofreading and Copywriting have become indispensable skills across industries. Businesses, media outlets, and publishers rely on experts to ensure their content is error-free, engaging, and impactful. The Proofreading & Copywriting Diploma prepares you for this high-demand field by equipping you with the tools to refine written content and craft persuasive messages. With the rise of digital platforms, the need for polished content and compelling copy has never been greater, making these skills essential for anyone pursuing a career in content creation or marketing.
As organisations across the globe invest in brand storytelling and marketing, professionals skilled in Copywriting are commanding impressive opportunities in advertising, social media, and sales. Simultaneously, the precision of Proofreading remains critical for ensuring credibility and professionalism in written communication. This course offers a comprehensive exploration of sentence structures, grammar rules, editing techniques, and marketing strategies, enabling you to excel in diverse roles like copywriter, editor, or proofreader.
Future-proof your career with the Proofreading & Copywriting Diploma, as these skills continue to dominate the global job market. From mastering grammar and punctuation to understanding how to write compelling headlines that sell, this course helps you stand out in competitive industries. Learners will develop the expertise to manage entire workflows, follow legal standards, and implement strategies that elevate their writing, opening doors to lucrative careers and freelance opportunities.
Learning outcome
- Master the principles of proofreading and copywriting.
- Understand grammar, punctuation, and spelling rules.
- Develop the ability to edit and refine written content.
- Learn to create compelling headlines and persuasive copy.
- Gain proficiency in legal and ethical aspects of editing.
- Build expertise in style sheet creation and workflow management.
- Familiarize yourself with copywriting formulas and marketing tactics.
Course media
Why should I take this course?
- Elevate your career with sought-after proofreading and copywriting skills.
- Gain a competitive edge in the publishing and marketing sectors.
- Learn techniques to create flawless and engaging content.
- Enhance your resume with a professional diploma.
- Access diverse career opportunities in thriving industries.
Requirements
- A good command of written English.
- Passion for writing and attention to detail.
- Access to a computer or digital device with internet connectivity.
Career Path
- Proofreader: £22,000–£35,000 per year
- Proofreader: £22,000–£35,000 per year
- Content Editor: £30,000–£50,000 per year
- Marketing Specialist: £28,000–£55,000 per year
Course Curriculum
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Introduction to Copywriting
00:14:00 -
Introduction to Copyediting
00:20:00
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Primary Copyediting Procedures
00:25:00
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Checking the Written Copy
00:25:00
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Resources Required for a Copyeditor
00:20:00
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Setting and Using a Style Sheet
00:30:00
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Legal Aspects of Copyediting
00:20:00
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Getting a Job and Career Progression
00:25:00
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Introduction to Proofreading
00:20:00
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The Workflow of a Proofreader
00:30:00
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Proofreading Marks and Symbols
00:25:00
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What to Look For During Proofreading
00:20:00
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Basics of Grammar
00:30:00
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The Basics of Sentences
00:09:00
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Structure of Sentence
00:25:00
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Capitalisation and Punctuation Rules
00:25:00
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Spelling Rules
00:25:00
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Checking Commonly Confused Words
00:20:00
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Professional Proofreading
00:30:00
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Unit 1: What is a Short Form Copy
00:03:00
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Unit 2: What is a Long Form Copy
00:02:00
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Unit 3: Types of Tones Used for Writing Copy
00:06:00
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Unit 4: Which Types of Tone You Should Use
00:07:00
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Unit 5: Identifying the Target Audience
00:06:00
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Unit 6: Qualities That Will Make You a Successful Copywriter
00:06:00
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Unit 1: The Secret to Understand Buyer’s Mindset
00:04:00
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Unit 2: Never Make Your Copy Look Like an Ad
00:06:00
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Unit 3: 2 Second Hack to Become a Successful Copywriter
00:05:00
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Unit 4: Features vs Benefits
00:04:00
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Unit 5: The Shocking Truth about Buyers & Customers
00:04:00
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Unit 6: So What Test
00:05:00
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Unit 7: FOMO: How to Use This Most Powerful Marketing Tool
00:08:00
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Unit 8: What’s in It for Me
00:04:00
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Unit 9: The Secret to Sell Instantly
00:05:00
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Unit 10: Leveraging the Power of Emotions
00:04:00
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Unit 1: Steps in the Copywriting Process
00:08:00
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Unit 2: Understand the Product
00:06:00
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Unit 3: Performing Competitor Analysis
00:12:00
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Unit 4: Create a Buyer Persona / Customer Avatar
00:06:00
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Unit 5: Writing the copy
00:01:00
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Unit 6: Editing the Copy
00:02:00
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Unit 7: Adding Design Elements + Media
00:07:00
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Unit 8: Publish the Copy + Promotion
00:02:00
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Unit 9: Checking the Conversion from Copy – Measuring Results
00:03:00
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Unit 1: AIDA: The 4 Step Formula
00:05:00
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Unit 2: Storytelling: Best Tool for Converting Readers into Buyers
00:05:00
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Unit 3: 3 STEP Formula: PAS
00:06:00
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Unit 1: Section Introduction
00:01:00
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Unit 2: Intro to Headlines
00:07:00
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Unit 3: Importance of Headlines
00:03:00
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Unit 4: Formula to Write Amazing Headlines (Everytime)
00:07:00
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Unit 5: How to Use This Formula (With Examples)
00:02:00
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Unit 6: Free Tool to Create Attractive Headlines
00:03:00
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Unit 7: Practice Exercise
00:01:00
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Unit 1: Section Intro
00:02:00
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Unit 2: Headline Hack # 1
00:01:00
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Unit 3: Headline Hack # 2
00:02:00
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Unit 4: Headline Hack # 3
00:02:00
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Unit 5: Headline Hack # 4
00:04:00
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Unit 6: Headline Hack # 5
00:02:00
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Unit 7: Headline Hack # 6
00:03:00
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Unit 8: Quick Recap
00:01:00
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Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist
00:04:00
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Unit 2: Focus on the Customer
00:06:00
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Unit 3: How to Write a Conversational Copy
00:03:00
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Unit 1: Collect Winning Pieces
00:04:00
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Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy
00:02:00
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Unit 3: Using Customer’s Words
00:05:00
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Unit 1: Recreate Ads
00:01:00
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Unit 2: Record Your Copy
00:02:00
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Unit 1: Conclusion
00:02:00
Offer Ends in
All
Courses for £49-
Duration:10 hours, 50 minutes
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Access:1 Year
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Units:71
