Advanced Google Ads / AdWords Training

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Course Highlights

Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all – from newbies to pro marketers. You’re going to master Google Ads in this course.

First up, we’re exploring Ad concepts. You’ll see how paid Google Ads and organic search results play together. You’ll learn from the Paid and Organic Interaction Report. Next, we’ll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You’ll learn a two-campaign method for the best results.

Next, we’re checking out experiments in Google Ads. You’ll learn to set budgets for lots of ad accounts automatically. We’ll also look at how to check AdWords and create solid remarketing plans. You’ll get to see how AI & Machine Learning can make your ads better.

As we near the end, we’ll get into dynamic ads, Google Analytics, and scripts. We’ll look at tools for studying your competitors and software for making landing pages. And finally, we’ll get you up to speed on the latest Google Ads features. This way, you’re always in the know about the newest trends in Google Ads.

This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.

Learning outcome

Gain a comprehensive understanding of Google Ads.
Learn how to conduct AdWords audits and remarketing strategies.
Master advanced Google Ads features like automation and AI.
Get proficient with tools like AdWords Editor and Google Analytics.
Develop a deep understanding of competitor research tools and landing page software.

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Why should I take this course?

Acquire skills to leverage Google Ads for business marketing.
Enhance your career prospects in digital marketing.
Understand how to effectively audit and strategize AdWords campaigns.
Develop a skillset to boost your business's online visibility.
Obtain a certificate to validate your expertise in Google Ads.

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Requirements

Course Curriculum

Introduction

1. Introduction

00:02:00

Testing to Ad Concepts

2. Introduction to Ad Concepts

00:02:00
3.Example Ad Concepts

00:04:00
4. Label Setup

00:04:00
5. Reporting on Ad Concepts

00:08:00

Google Ads Paid % Organic Interaction Report

6. Understanding the usefulness of this report

00:03:00
7.Linking Google Ads with Search Console

00:04:00
8.Excel Report Setup & Pivot

00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities

00:02:00
10.CTR Interaction between SEO & SEM

00:06:00

Geolocal Campaigns - Double Campaign Structure

11.The theory behind the double campaign

00:04:00
12.A practical example inside Google Ads

00:03:00

Google Ads Campaign - Experiments (Drafts & Experiments)

13.Introduction to Drafts & Experiments

00:05:00
14.Example experiment Ideas for use

00:06:00
15.Draft & Experiment Setup

00:10:00
16.Report Analysis & explanation of symbols

00:05:00

Automate Budgeting for Multiple Ad Accounts

17. Introduction to the Google Spreedsheet template

00:02:00
18. Data Inputs

00:04:00
19. Reading the sheet output

00:06:00

AdWords Audit

20. Audit Overview

00:02:00
21. Auditing the Account Structure

00:08:00
22. Campaign Settings

00:04:00
23. Auditing on the AdGroup Level

00:10:00
24. Other Things to look for in an Audit

00:08:00

Remarketing Strategy & Implementation

25. Why Remarketing Works

00:03:00
26.GDN Remarketing

00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements

00:04:00
28. Customer Match (Email Retargeting)

00:01:00
29. Dynamic Remarketing

00:04:00
30. Lookalike Audiences

00:02:00
31. GDN Banner Sizes & Other Things to Consider

00:03:00
32. Audience List Sharing

00:14:00
33. Remarketing with Events

00:06:00

Artificial Intelligence & Machine Learning

34.What is AI & ML

00:06:00
35. Auto Rotate for Budgets & Ads

00:03:00
36.Dynamic Search Ads

00:03:00
37.Smart Bidding Strategies

00:07:00
38.Lookalike Audiences

00:02:00
39.Data Driven Attribution Models

00:03:00

Dynamic Ad Customisers

40.Introduction to Ad Customisers

00:04:00
41. Advantages & Example Uses

00:05:00
42.Setting up the Business Data Feed

00:09:00
43.Best Practice for Ads

00:03:00

Google Analytics for Google Ads

44. The Advantages of linking AdWords with GA

00:04:00
45. Linking GA & AdWords

00:02:00
46. AdWords Reports in GA

00:01:00
47. GA Conversion Tracking & Goal Setup

00:07:00
48. Remarketing Segments in GA

00:13:00
49. Attribution Models in Google Analytics

00:07:00

Using Scripts

50. Introduction to AdWords Scripts

00:04:00
51. 404 Link Checker Script

00:07:00
52. Experiment Results Script

00:07:00
53. Google Ads Audit Script

00:06:00

AdWords Editor

54. Introduction and advantages of AdWords Editor over the online interface

00:04:00
55. Example Uses for AdWords Editor

00:04:00
56.AdWords Editor – what you can’t do

00:02:00