Elevate your digital presence with our Digital Marketing and SEO course. Master online advertising, keyword research, social media strategies, and analytics for optimal results.
In today’s digital world, a business can’t thrive without a good digital marketing strategy in place. Your content will simply get lost in a sea of competitors, and your website will generate low traffic. To promote a product or service, you must follow a set of guidelines and best practices, with knowledge of how to use the most up-to-date marketing tools.
The Digital Marketing and SEO course is ideal for aspiring digital marketing professionals looking to establish a career in this field, as well as anyone looking to learn some effective techniques to promote their product or service. You’ll learn from the experts who have years of experience, taking you through the principles of email, video and social media marketing.
In just a few hours, you’ll gain the skills to create keyword-rich content, analyse web page performance, promote your business on leading social platforms, and build your professional network on LinkedIn in no time. What’s more, you’ll understand how the digital landscape has evolved and how to stay ahead of competitors by utilising the latest tools to come up with the perfect marketing strategy. Wath your audience grow and turn clicks into conversions!
Learning outcome
Master fundamental SEO techniques to optimise your blog or website
Learn how to create keyword-rich content for mobile and desktop
Know how to promote your product or service on YouTube
Understand how to use Google AdWords and Google Analytics
Become an expert in e-mail marketing and video marketing
Start building your professional network on LinkedIn
A simple yet powerful trick to increase your subscribers list
00:03:00
Youtube Paid Advertising
00:13:00
How to monetise your YouTube channel
00:02:00
Module 05: Google Adwords
What are Google Ads & how does it work
00:16:00
Account setup
00:04:00
Competitors analysis
00:08:00
Campaign types & how to select the right campaign
00:07:00
Bids & Budgets
00:08:00
How to target the right audience
00:07:00
Google Ads advance campaign settings
00:07:00
Choosing the right keywords
00:05:00
How to write ads that gets more clicks
00:06:00
Module 06: Google Analytics
How to install tracking code on your website
00:04:00
How to add filters & remove internal traffic
00:04:00
How to track paid campaigns
00:04:00
How to look and analyse different segment data
00:06:00
How to configure goals in google analysics
00:05:00
How to link google Adwords account
00:03:00
How to manage multiple analytics accounts
00:02:00
How to remove spam traffic
00:04:00
Module 07: Email Marketing
Email marketing tools set up ( Mailchimp and Gestresponse)
00:10:00
How to install signup or popup forms on the website
00:17:00
How to collect email address without a wbsite
00:05:00
How to create a ‘Hook’ to your signup forms
00:08:00
Discover the psychology behind acquiring more leads
00:09:00
Email marketing automation process
00:08:00
Email analytics
00:07:00
Module 08: Linkedln
How to increase your connections in no time
00:08:00
Secret of LinkedIn InMails
00:05:00
Discover the best ways to use Linkedin Groups
00:09:00
How to setup a company page on Linkedin
00:04:00
How to increase traffic to your website using Linkedin blog
00:07:00
Module 09: Twitter
Twitter Account setup
00:03:00
Knowing Twitter features
00:06:00
Following twitter accounts
00:03:00
Twitter profile optimisation
00:06:00
How to get Twitter followers
00:10:00
Posting first 5 tweets for engagement
00:05:00
Leveraging Hashtags to increase your tweets visibility
00:04:00
What are twitter polls & how do you use them
00:05:00
A powerful trick to acquire customers on twitter
00:03:00
How to get followers retweet your post
00:03:00
How to embed a twitter button to your website or post
00:02:00
Twitter analytics
00:04:00
Module 10: Facebook
Set your Facebook page
00:05:00
Facebook Icon, cover image & description
00:06:00
How to get your first page likes
00:08:00
Discover how to increase your page likes
00:02:00
How to manage multiple Facebook page
00:03:00
Facebook comments
00:05:00
Leveraging Facebook groups
00:05:00
Facebook Autoposting
00:04:00
Run a competition
00:06:00
Facebook Ads
00:04:00
How to get best out of Facebook
00:15:00
Facebook pixel & Re-marketing
00:04:00
Module 11: Instagram
How to setup a Instagram business profile
00:07:00
Set up Instagram bio & profile image
00:03:00
Leveraging Instagram accounts
00:06:00
A simple way to create free content on Instagram
00:05:00
Secret of hashtags on Instagram
00:04:00
Reposting Instagram App
00:04:00
How to get genuine Instagram followers
00:05:00
Discover how to grow your business through Instagram stories
00:05:00
How to get your posts reposted on Instgram by influncers
00:05:00
Module 12: Mobile App
A quick way to do App store marketing research
00:16:00
How to discover the estimate size of your market
00:08:00
Discover the best ways to promote your app
00:15:00
App installs via Facebook Ads
00:16:00
App installs via Google Ads
00:14:00
How to make money from your app
00:08:00
How to optimise your App store listing ?
00:14:00
Discover growth hacking techniques for App downloads
00:09:00
Techniques to get to the top of App store ranking
00:07:00
Order Your Certificate
Order Your Certificate
00:00:00
Don't just take our word for it
Amazing workshop.
Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful.
Aarini Sinha
It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.
Varsha Sivamohan
I am currently signed on to several courses with skill up. I have just finished my second one. The courses are informative and good for all types of learners. I recommend them.
Judith Taylor
The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable.
I am very grateful for the support
Charlie Anderson
Completed the Level 3 Mental Health Support Worker course, very good and highly recommend it.
Very good course, enjoyed it thoroughly and important in my line of work as a Support worker.
Parmjit Dosanjh
I am pleased to have completed my online course in Mental Health First Aid with SkillUp. All the modules were detailed & comprehensive with review questions, which really helped me to grasp the information & prepared me well for the mock test & final exam.
Shan
I was a bit nervous about the course but I gave a try,it's perfect and I still can't believe I paid a peanut to acquire such a course,the sliding show and introduction was well understood.i will recommend skill up to anyone interested to persuade a meaningful career,and also to the support team keep doing the good work.💪
Sara Nana
$346.11Original price was: $346.11.$34.75Current price is: $34.75.
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