Email Marketing
Master email marketing to upscale your business. This course covers list building, automation, copywriting, deliverability, and more. Start now!
Course Highlights
This course opens up a wide range of career opportunities for learners. On completing the course, you can kickstart your journey as an Email Marketing Specialist. In this role, you’ll get to create and manage email campaigns, working with various clients or for a specific business. You’ll analyze data, test different strategies, and come up with creative solutions to reach more customers and increase sales.
Perhaps you are more inclined toward strategy and big-picture thinking. In that case, a career as a Digital Marketing Strategist could be your calling. This role lets you plan and implement a variety of digital marketing strategies, including email marketing. You’ll be in charge of maximizing companies online presence and boosting brand awareness.
For those with an entrepreneurial spirit, this course equips you with the skills needed to market your own business effectively. As a Business Owner or entrepreneur, the ability to connect with your customers directly through email can drastically improve your business’s growth.
The knowledge gained from this course also sets a strong foundation for roles like Marketing Manager, Email Automation Specialist, and even chief marketing officer. Whether it’s managing a marketing team, automating email campaigns, or overseeing a company’s entire marketing strategy, this course gives you the tools to succeed.
Learning outcome
- Gain an in-depth understanding of email marketing.
- Learn to grow and manage an effective email list.
- Master the art of email automation and copywriting.
- Understand and improve email deliverability.
- Implement lead capture and funnel strategy.
Course media
Why should I take this course?
- Master the art of email marketing, a vital digital marketing skill.
- Boost your career prospects in digital marketing.
- Implement effective email strategies in your own business.
- Develop a skillset in list management and email automation.
- Earn a certification that attests to your email marketing expertise.
Career Path
- Marketing Specialist
- Digital Marketing Strategist
- Business Owner/Entrepreneur
- Marketing Manager
- Email Automation Specialist
Requirements
- Basic understanding of marketing concepts.
- Willingness to learn digital marketing techniques.
- Reliable internet connection for online learning.
Course Curriculum
Course Curriculum
| Module 01: Introduction | |||
| Email Marketing Masterclass How to Start and Grow an Email List Preview | 00:05:00 | ||
| Module 02: Entrepreneur Mindset Masterclass How to Start and Grow an Email List | |||
| The Concepts of Email Marketing | 00:04:00 | ||
| Using Capture Pages and Funnels for Leads | 00:04:00 | ||
| Creating Email Lists | 00:03:00 | ||
| Email Copywriting | 00:04:00 | ||
| Email Deliverability | 00:04:00 | ||
| Email Automation | 00:04:00 | ||
| Module 03: Creating Email Lists | |||
| What makes an email list valuable? | 00:05:00 | ||
| What Is A Double Opt-In Email List And Why Is It Important? | 00:03:00 | ||
| How eBooks Help Generate Leads and Fill Sales Pipelines | 00:03:00 | ||
| How to Generate more Leads with your Video Marketing | 00:03:00 | ||
| Easy Ideas For Lead-Generating Content Marketing to Build Your Lists | 00:05:00 | ||
| Module 04: Email Automation | |||
| What is Email Automation & How Can Your Business Use it? | 00:06:00 | ||
| What is an Email Marketing Autoresponder? | 00:04:00 | ||
| Awesome Email Marketing Campaigns & How to Run Your Own | 00:05:00 | ||
| Simple (But Powerful) Automated Email Sequences For Service Businesses | 00:04:00 | ||
| Using Tags to Gaining Useful Insights From Email Segmentation | 00:04:00 | ||
| Module 05: Email Copywriting | |||
| Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read | 00:03:00 | ||
| Ways To Make People Actually Read Your Emails | 00:07:00 | ||
| Ways to Make Your Emails More Engaging | 00:06:00 | ||
| Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers | 00:04:00 | ||
| Tips for Writing Email Marketing Copy that Converts | 00:04:00 | ||
| Module 06: Email Deliverability | |||
| 7 Best Practices for Email Deliverability | 00:06:00 | ||
| How to Improve Your Email Deliverability (Step-by-Step) | 00:04:00 | ||
| Blueprints for Email Copywriting | 00:05:00 | ||
| 7 Ways to Improve Your Email Deliverability | 00:04:00 | ||
| How to Test Your Email Deliverability? A Step-by-Step Guide | 00:04:00 | ||
| Module 07: The Concepts of Email Marketing | |||
| Rules of Email Marketing | 00:05:00 | ||
| Types of Email Marketing Campaigns You Should Already be Using | 00:05:00 | ||
| 10 Email Marketing Terms Every Marketer Should Know | 00:06:00 | ||
| The Importance of List Cleaning and Segmentation Tags | 00:03:00 | ||
| Tips for Building Responsive Email Marketing Lists | 00:04:00 | ||
| Module 08: Using Capture Pages and Funnels for Leads | |||
| The Importance of Lead Capture Pages in Email Marketing | 00:04:00 | ||
| The Importance of a Sales Funnel in Email Marketing | 00:04:00 | ||
| Getting Leads from Facebook | 00:04:00 | ||
| Types of Landing Pages and How to Use Them | 00:04:00 | ||
| Types Of Online Sales Funnels That Work Really Well | 00:05:00 | ||
| Module 09: Conclusion | |||
| Review | 00:01:00 | ||
| Assignment | |||
| Assignment – Email Marketing | 00:00:00 | ||
Don't just take our word for it
1 Year Access 
9 Students 
2 hours, 42 minutes