Google AdWords Beginner to Advanced

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stds 9 Students

Course Highlights

Learn how to use Google Adwords for maximum reach, leads and sales. This course will teach you how to create successful Google Adwords strategies to drive traffic to your website and grow your business. It will discuss keywords, campaigns, and PPC techniques for Google AdWords. This course is your opportunity to work towards a lucrative career in the digital advertising market.

You’ll start the course with an in-depth understanding of AdWords advertising basics to optimise your campaigns. The course will provide an informative guide to running different Google Ads tests. You’ll learn about ad concepts, label setup, and report generation. Furthermore, you’ll learn how to use the paid and organic search reports in Google Ads to make data-driven decisions for SEO. The course will also explain the theory behind double campaigns. Again, you’ll learn how to use drafts and experiments in AdWords.

Training with us, you’ll also learn how to automate budgets for multiple Ad accounts. The course will then explain how to perform Adwords Audits. The course also covers topics in remarketing strategy and implementation, AI and Machine Learning in GoogleAds, Dynamic Ad Customisers and Google Analytics. You’ll learn how to use Scripts and Editor in Adword. You’ll also find information on Google Ads competitor analysis.

This course will help you in your journey towards becoming a Google Adwords Expert. Enrol right away!

Learning outcome

Master the setup and navigation of the Google AdWords platform.
Conduct effective keyword research and selection.
Create compelling ad copy that drives clicks and conversions.
Implement advanced bidding strategies to maximize ROI.
Utilize audience targeting and remarketing techniques.

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Why should I take this course?

Gain comprehensive knowledge from beginner to advanced levels.
Increase your ability to drive targeted traffic to your website.
Enhance your marketing career with in-demand Google AdWords expertise.
Boost your business’s online presence and conversion rates.
Managing effective campaigns

Career Path

Google AdWords Specialist
Digital Marketing Manager
PPC Campaign Manager
SEM Specialist
Online Marketing Strategist
E-commerce Marketing Manager
Digital Marketing Analyst

Requirements

Course Curriculum

Introduction

1. Introduction

00:02:00

Testing to Ad Concepts

2. Introduction to Ad Concepts

00:02:00
3.Example Ad Concepts

00:04:00
4. Label Setup9

00:04:00
5. Reporting on Ad Concepts9

00:08:00

Google Ads Paid % Organic Interaction Report

6. Understanding the usefulness of this report9

00:03:00
7.Linking Google Ads with Search Console9

00:04:00
8.Excel Report Setup & Pivot9

00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities9

00:02:00
10.CTR Interaction between SEO & SEM9

00:06:00

Geolocal Campaigns - Double Campaign Structure

11.The theory behind the double campaign9

00:04:00
12.A practical example inside Google Ads9

00:03:00

Google Ads Campaign - Experiments (Drafts & Experiments)

13.Introduction to Drafts & Experiments9

00:05:00
14.Example experiment Ideas for use9

00:06:00
15.Draft & Experiment Setup9

00:10:00
16.Report Analysis & explanation of symbols9

00:05:00

Automate Budgeting for Multiple Ad Accounts

17. Introduction to the Google Spreedsheet template9

00:02:00
18. Data Inputs9

00:04:00
19. Reading the sheet output9

00:06:00

AdWords Audit

20. Audit Overview9
21. Auditing the Account Structure9

00:08:00
22. Campaign Settings9

00:04:00
23. Auditing on the AdGroup Level9

00:10:00
24. Other Things to look for in an Audit9

00:08:00

Remarketing Strategy & Implementation

25. Why Remarketing Works9

00:03:00
26.GDN Remarketing9

00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements9

00:04:00
28. Customer Match (Email Retargeting)9

00:01:00
29. Dynamic Remarketing9

00:04:00
30. Lookalike Audiences9

00:02:00
31. GDN Banner Sizes & Other Things to Consider9

00:03:00
32. Audience List Sharing9

00:14:00
33. Remarketing with Events9

00:06:00

Artificial Intelligence & Machine Learning

34.What is AI & ML9

00:06:00
35. Auto Rotate for Budgets & Ads9

00:03:00
36.Dynamic Search Ads9

00:03:00
37.Smart Bidding Strategies9

00:07:00
38.Lookalike Audiences9

00:02:00
39.Data Driven Attribution Models9

00:03:00

Dynamic Ad Customisers

40.Introduction to Ad Customisers9

00:04:00
41. Advantages & Example Uses9

00:05:00
42.Setting up the Business Data Feed9

00:06:00
43.Best Practice for Ads9

00:03:00

Google Analytics for Google Ads

44. The Advantages of linking AdWords with GA9

00:04:00
45. Linking GA & AdWords

00:02:00
46. AdWords Reports in GA9

00:01:00
47. GA Conversion Tracking & Goal Setup9

00:07:00
48. Remarketing Segments in GA9

00:13:00
49. Attribution Models in Google Analytics9

00:07:00

Using Scripts

50. Introduction to AdWords Scripts9

00:04:00
51. 404 Link Checker Script9

00:07:00
52. Experiment Results Script9

00:07:00
53. Google Ads Audit Script9

00:06:00

AdWords Editor

54. Introduction and advantages of AdWords Editor over the online interface9

00:04:00
55. Example Uses for AdWords Editor9

00:04:00
56.AdWords Editor – what you can’t do

00:02:00