Google AdWords Beginner to Advanced
Master Google AdWords from the basics to advanced strategies. Learn to create, manage, and optimize campaigns to drive traffic and boost conversions effectively.
Course Highlights
Learn how to use Google Adwords for maximum reach, leads and sales. This course will teach you how to create successful Google Adwords strategies to drive traffic to your website and grow your business. It will discuss keywords, campaigns, and PPC techniques for Google AdWords. This course is your opportunity to work towards a lucrative career in the digital advertising market.
You’ll start the course with an in-depth understanding of AdWords advertising basics to optimise your campaigns. The course will provide an informative guide to running different Google Ads tests. You’ll learn about ad concepts, label setup, and report generation. Furthermore, you’ll learn how to use the paid and organic search reports in Google Ads to make data-driven decisions for SEO. The course will also explain the theory behind double campaigns. Again, you’ll learn how to use drafts and experiments in AdWords.
Training with us, you’ll also learn how to automate budgets for multiple Ad accounts. The course will then explain how to perform Adwords Audits. The course also covers topics in remarketing strategy and implementation, AI and Machine Learning in GoogleAds, Dynamic Ad Customisers and Google Analytics. You’ll learn how to use Scripts and Editor in Adword. You’ll also find information on Google Ads competitor analysis.
This course will help you in your journey towards becoming a Google Adwords Expert. Enrol right away!
Learning outcome
- Master the setup and navigation of the Google AdWords platform.
- Conduct effective keyword research and selection.
- Create compelling ad copy that drives clicks and conversions.
- Implement advanced bidding strategies to maximize ROI.
- Utilize audience targeting and remarketing techniques.
Course media
Why should I take this course?
- Gain comprehensive knowledge from beginner to advanced levels.
- Increase your ability to drive targeted traffic to your website.
- Enhance your marketing career with in-demand Google AdWords expertise.
- Boost your business’s online presence and conversion rates.
- Managing effective campaigns
Career Path
- Google AdWords Specialist
- Digital Marketing Manager
- PPC Campaign Manager
- SEM Specialist
- Online Marketing Strategist
- E-commerce Marketing Manager
- Digital Marketing Analyst
Requirements
- Basic understanding of online marketing concepts.
- Access to a computer with internet connectivity.
- Critical Thinking and problem-solving
Course Curriculum
Course Curriculum
| Introduction | |||
| 1. Introduction | 00:02:00 | ||
| Testing to Ad Concepts | |||
| 2. Introduction to Ad Concepts | 00:02:00 | ||
| 3.Example Ad Concepts | 00:04:00 | ||
| 4. Label Setup9 | 00:04:00 | ||
| 5. Reporting on Ad Concepts9 | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| 6. Understanding the usefulness of this report9 | 00:03:00 | ||
| 7.Linking Google Ads with Search Console9 | 00:04:00 | ||
| 8.Excel Report Setup & Pivot9 | 00:04:00 | ||
| 9.Identifying Google Ads & SEO Search Term Opportunities9 | 00:02:00 | ||
| 10.CTR Interaction between SEO & SEM9 | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| 11.The theory behind the double campaign9 | 00:04:00 | ||
| 12.A practical example inside Google Ads9 | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| 13.Introduction to Drafts & Experiments9 | 00:05:00 | ||
| 14.Example experiment Ideas for use9 | 00:06:00 | ||
| 15.Draft & Experiment Setup9 | 00:10:00 | ||
| 16.Report Analysis & explanation of symbols9 | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| 17. Introduction to the Google Spreedsheet template9 | 00:02:00 | ||
| 18. Data Inputs9 | 00:04:00 | ||
| 19. Reading the sheet output9 | 00:06:00 | ||
| AdWords Audit | |||
| 20. Audit Overview9 | 00:00:00 | ||
| 21. Auditing the Account Structure9 | 00:08:00 | ||
| 22. Campaign Settings9 | 00:04:00 | ||
| 23. Auditing on the AdGroup Level9 | 00:10:00 | ||
| 24. Other Things to look for in an Audit9 | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| 25. Why Remarketing Works9 | 00:03:00 | ||
| 26.GDN Remarketing9 | 00:06:00 | ||
| 27.Remarketing Lists for Search Ads (RLSA) & IF Statements9 | 00:04:00 | ||
| 28. Customer Match (Email Retargeting)9 | 00:01:00 | ||
| 29. Dynamic Remarketing9 | 00:04:00 | ||
| 30. Lookalike Audiences9 | 00:02:00 | ||
| 31. GDN Banner Sizes & Other Things to Consider9 | 00:03:00 | ||
| 32. Audience List Sharing9 | 00:14:00 | ||
| 33. Remarketing with Events9 | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| 34.What is AI & ML9 | 00:06:00 | ||
| 35. Auto Rotate for Budgets & Ads9 | 00:03:00 | ||
| 36.Dynamic Search Ads9 | 00:03:00 | ||
| 37.Smart Bidding Strategies9 | 00:07:00 | ||
| 38.Lookalike Audiences9 | 00:02:00 | ||
| 39.Data Driven Attribution Models9 | 00:03:00 | ||
| Dynamic Ad Customisers | |||
| 40.Introduction to Ad Customisers9 | 00:04:00 | ||
| 41. Advantages & Example Uses9 | 00:05:00 | ||
| 42.Setting up the Business Data Feed9 | 00:06:00 | ||
| 43.Best Practice for Ads9 | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| 44. The Advantages of linking AdWords with GA9 | 00:04:00 | ||
| 45. Linking GA & AdWords | 00:02:00 | ||
| 46. AdWords Reports in GA9 | 00:01:00 | ||
| 47. GA Conversion Tracking & Goal Setup9 | 00:07:00 | ||
| 48. Remarketing Segments in GA9 | 00:13:00 | ||
| 49. Attribution Models in Google Analytics9 | 00:07:00 | ||
| Using Scripts | |||
| 50. Introduction to AdWords Scripts9 | 00:04:00 | ||
| 51. 404 Link Checker Script9 | 00:07:00 | ||
| 52. Experiment Results Script9 | 00:07:00 | ||
| 53. Google Ads Audit Script9 | 00:06:00 | ||
| AdWords Editor | |||
| 54. Introduction and advantages of AdWords Editor over the online interface9 | 00:04:00 | ||
| 55. Example Uses for AdWords Editor9 | 00:04:00 | ||
| 56.AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| 57.Auction Insights displayed graphically9 | 00:17:00 | ||
| 58.3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| 59.Why Use Landing Page Software9 | 00:06:00 | ||
| 60.Unbounce Walk-through9 | 00:08:00 | ||
| 61. Tracking integration for landing pages9 | 00:09:00 | ||
| New Features | |||
| 62.Ad Variations9 | 00:06:00 | ||
| 63.Search Responsive Ads9 | 00:05:00 | ||
| 64. Life Events Audiences9 | 00:04:00 | ||
| 65. Custom Intent Audiences9 | 00:04:00 | ||
Don't just take our word for it
1 Year Access 
9 Students 
5 hours, 42 minutes