Course Highlights
Learn how to use Google Adwords for maximum reach, leads and sales. This course will teach you how to create successful Google Adwords strategies to drive traffic to your website and grow your business. It will discuss keywords, campaigns, and PPC techniques for Google AdWords. This course is your opportunity to work towards a lucrative career in the digital advertising market.
You’ll start the course with an in-depth understanding of AdWords advertising basics to optimise your campaigns. The course will provide an informative guide to running different Google Ads tests. You’ll learn about ad concepts, label setup, and report generation. Furthermore, you’ll learn how to use the paid and organic search reports in Google Ads to make data-driven decisions for SEO. The course will also explain the theory behind double campaigns. Again, you’ll learn how to use drafts and experiments in AdWords.
Training with us, you’ll also learn how to automate budgets for multiple Ad accounts. The course will then explain how to perform Adwords Audits. The course also covers topics in remarketing strategy and implementation, AI and Machine Learning in GoogleAds, Dynamic Ad Customisers and Google Analytics. You’ll learn how to use Scripts and Editor in Adword. You’ll also find information on Google Ads competitor analysis.
This course will help you in your journey towards becoming a Google Adwords Expert. Enrol right away!
Learning outcome
- Master the setup and navigation of the Google AdWords platform.
- Conduct effective keyword research and selection.
- Create compelling ad copy that drives clicks and conversions.
- Implement advanced bidding strategies to maximize ROI.
- Utilize audience targeting and remarketing techniques.
Course media
Why should I take this course?
- Gain comprehensive knowledge from beginner to advanced levels.
- Increase your ability to drive targeted traffic to your website.
- Enhance your marketing career with in-demand Google AdWords expertise.
- Boost your business’s online presence and conversion rates.
- Managing effective campaigns
Career Path
- Google AdWords Specialist
- Digital Marketing Manager
- PPC Campaign Manager
- SEM Specialist
- Online Marketing Strategist
- E-commerce Marketing Manager
- Digital Marketing Analyst
Requirements
- Basic understanding of online marketing concepts.
- Access to a computer with internet connectivity.
- Critical Thinking and problem-solving
Course Curriculum
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1. Introduction
00:02:00
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2. Introduction to Ad Concepts
00:02:00
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3.Example Ad Concepts
00:04:00
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4. Label Setup9
00:04:00
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5. Reporting on Ad Concepts9
00:08:00
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6. Understanding the usefulness of this report9
00:03:00
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7.Linking Google Ads with Search Console9
00:04:00
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8.Excel Report Setup & Pivot9
00:04:00
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9.Identifying Google Ads & SEO Search Term Opportunities9
00:02:00
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10.CTR Interaction between SEO & SEM9
00:06:00
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11.The theory behind the double campaign9
00:04:00
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12.A practical example inside Google Ads9
00:03:00
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13.Introduction to Drafts & Experiments9
00:05:00
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14.Example experiment Ideas for use9
00:06:00
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15.Draft & Experiment Setup9
00:10:00
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16.Report Analysis & explanation of symbols9
00:05:00
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17. Introduction to the Google Spreedsheet template9
00:02:00
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18. Data Inputs9
00:04:00
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19. Reading the sheet output9
00:06:00
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20. Audit Overview9
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21. Auditing the Account Structure9
00:08:00
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22. Campaign Settings9
00:04:00
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23. Auditing on the AdGroup Level9
00:10:00
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24. Other Things to look for in an Audit9
00:08:00
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25. Why Remarketing Works9
00:03:00
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26.GDN Remarketing9
00:06:00
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27.Remarketing Lists for Search Ads (RLSA) & IF Statements9
00:04:00
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28. Customer Match (Email Retargeting)9
00:01:00
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29. Dynamic Remarketing9
00:04:00
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30. Lookalike Audiences9
00:02:00
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31. GDN Banner Sizes & Other Things to Consider9
00:03:00
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32. Audience List Sharing9
00:14:00
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33. Remarketing with Events9
00:06:00
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34.What is AI & ML9
00:06:00
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35. Auto Rotate for Budgets & Ads9
00:03:00
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36.Dynamic Search Ads9
00:03:00
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37.Smart Bidding Strategies9
00:07:00
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38.Lookalike Audiences9
00:02:00
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39.Data Driven Attribution Models9
00:03:00
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40.Introduction to Ad Customisers9
00:04:00
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41. Advantages & Example Uses9
00:05:00
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42.Setting up the Business Data Feed9
00:06:00
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43.Best Practice for Ads9
00:03:00
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44. The Advantages of linking AdWords with GA9
00:04:00
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45. Linking GA & AdWords
00:02:00
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46. AdWords Reports in GA9
00:01:00
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47. GA Conversion Tracking & Goal Setup9
00:07:00
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48. Remarketing Segments in GA9
00:13:00
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49. Attribution Models in Google Analytics9
00:07:00
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50. Introduction to AdWords Scripts9
00:04:00
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51. 404 Link Checker Script9
00:07:00
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52. Experiment Results Script9
00:07:00
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53. Google Ads Audit Script9
00:06:00
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54. Introduction and advantages of AdWords Editor over the online interface9
00:04:00
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55. Example Uses for AdWords Editor9
00:04:00
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56.AdWords Editor – what you can’t do
00:02:00
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57.Auction Insights displayed graphically9
00:17:00
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58.3rd Party Competitor Research Tools -SEMrush
00:16:00
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59.Why Use Landing Page Software9
00:06:00
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60.Unbounce Walk-through9
00:08:00
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61. Tracking integration for landing pages9
00:09:00
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62.Ad Variations9
00:06:00
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63.Search Responsive Ads9
00:05:00
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64. Life Events Audiences9
00:04:00
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65. Custom Intent Audiences9
00:04:00
Offer Ends in

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Duration:5 hours, 42 minutes
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Access:1 Year
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Units:65

