Introduction |
|
1. Introduction |
|
00:02:00 |
Testing to Ad Concepts |
|
2. Introduction to Ad Concepts |
|
00:02:00 |
|
3.Example Ad Concepts |
|
00:04:00 |
|
4. Label Setup9 |
|
00:04:00 |
|
5. Reporting on Ad Concepts9 |
|
00:08:00 |
Google Ads Paid % Organic Interaction Report |
|
6. Understanding the usefulness of this report9 |
|
00:03:00 |
|
7.Linking Google Ads with Search Console9 |
|
00:04:00 |
|
8.Excel Report Setup & Pivot9 |
|
00:04:00 |
|
9.Identifying Google Ads & SEO Search Term Opportunities9 |
|
00:02:00 |
|
10.CTR Interaction between SEO & SEM9 |
|
00:06:00 |
Geolocal Campaigns - Double Campaign Structure |
|
11.The theory behind the double campaign9 |
|
00:04:00 |
|
12.A practical example inside Google Ads9 |
|
00:03:00 |
Google Ads Campaign - Experiments (Drafts & Experiments) |
|
13.Introduction to Drafts & Experiments9 |
|
00:05:00 |
|
14.Example experiment Ideas for use9 |
|
00:06:00 |
|
15.Draft & Experiment Setup9 |
|
00:10:00 |
|
16.Report Analysis & explanation of symbols9 |
|
00:05:00 |
Automate Budgeting for Multiple Ad Accounts |
|
17. Introduction to the Google Spreedsheet template9 |
|
00:02:00 |
|
18. Data Inputs9 |
|
00:04:00 |
|
19. Reading the sheet output9 |
|
00:06:00 |
AdWords Audit |
|
20. Audit Overview9 |
|
00:00:00 |
|
21. Auditing the Account Structure9 |
|
00:08:00 |
|
22. Campaign Settings9 |
|
00:04:00 |
|
23. Auditing on the AdGroup Level9 |
|
00:10:00 |
|
24. Other Things to look for in an Audit9 |
|
00:08:00 |
Remarketing Strategy & Implementation |
|
25. Why Remarketing Works9 |
|
00:03:00 |
|
26.GDN Remarketing9 |
|
00:06:00 |
|
27.Remarketing Lists for Search Ads (RLSA) & IF Statements9 |
|
00:04:00 |
|
28. Customer Match (Email Retargeting)9 |
|
00:01:00 |
|
29. Dynamic Remarketing9 |
|
00:04:00 |
|
30. Lookalike Audiences9 |
|
00:02:00 |
|
31. GDN Banner Sizes & Other Things to Consider9 |
|
00:03:00 |
|
32. Audience List Sharing9 |
|
00:14:00 |
|
33. Remarketing with Events9 |
|
00:06:00 |
Artificial Intelligence & Machine Learning |
|
34.What is AI & ML9 |
|
00:06:00 |
|
35. Auto Rotate for Budgets & Ads9 |
|
00:03:00 |
|
36.Dynamic Search Ads9 |
|
00:03:00 |
|
37.Smart Bidding Strategies9 |
|
00:07:00 |
|
38.Lookalike Audiences9 |
|
00:02:00 |
|
39.Data Driven Attribution Models9 |
|
00:03:00 |
Dynamic Ad Customisers |
|
40.Introduction to Ad Customisers9 |
|
00:04:00 |
|
41. Advantages & Example Uses9 |
|
00:05:00 |
|
42.Setting up the Business Data Feed9 |
|
00:06:00 |
|
43.Best Practice for Ads9 |
|
00:03:00 |
Google Analytics for Google Ads |
|
44. The Advantages of linking AdWords with GA9 |
|
00:04:00 |
|
45. Linking GA & AdWords |
|
00:02:00 |
|
46. AdWords Reports in GA9 |
|
00:01:00 |
|
47. GA Conversion Tracking & Goal Setup9 |
|
00:07:00 |
|
48. Remarketing Segments in GA9 |
|
00:13:00 |
|
49. Attribution Models in Google Analytics9 |
|
00:07:00 |
Using Scripts |
|
50. Introduction to AdWords Scripts9 |
|
00:04:00 |
|
51. 404 Link Checker Script9 |
|
00:07:00 |
|
52. Experiment Results Script9 |
|
00:07:00 |
|
53. Google Ads Audit Script9 |
|
00:06:00 |
AdWords Editor |
|
54. Introduction and advantages of AdWords Editor over the online interface9 |
|
00:04:00 |
|
55. Example Uses for AdWords Editor9 |
|
00:04:00 |
|
56.AdWords Editor – what you can’t do |
|
00:02:00 |
Competitor Research Tools |
|
57.Auction Insights displayed graphically9 |
|
00:17:00 |
|
58.3rd Party Competitor Research Tools -SEMrush |
|
00:16:00 |
Landing Page Software |
|
59.Why Use Landing Page Software9 |
|
00:06:00 |
|
60.Unbounce Walk-through9 |
|
00:08:00 |
|
61. Tracking integration for landing pages9 |
|
00:09:00 |
New Features |
|
62.Ad Variations9 |
|
00:06:00 |
|
63.Search Responsive Ads9 |
|
00:05:00 |
|
64. Life Events Audiences9 |
|
00:04:00 |
|
65. Custom Intent Audiences9 |
|
00:04:00 |