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Course Curriculum

Course Curriculum

1. Introduction 00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts 00:02:00
3.Example Ad Concepts 00:04:00
4. Label Setup9 00:04:00
5. Reporting on Ad Concepts9 00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report9 00:03:00
7.Linking Google Ads with Search Console9 00:04:00
8.Excel Report Setup & Pivot9 00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities9 00:02:00
10.CTR Interaction between SEO & SEM9 00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign9 00:04:00
12.A practical example inside Google Ads9 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments9 00:05:00
14.Example experiment Ideas for use9 00:06:00
15.Draft & Experiment Setup9 00:10:00
16.Report Analysis & explanation of symbols9 00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template9 00:02:00
18. Data Inputs9 00:04:00
19. Reading the sheet output9 00:06:00
AdWords Audit
20. Audit Overview9 00:00:00
21. Auditing the Account Structure9 00:08:00
22. Campaign Settings9 00:04:00
23. Auditing on the AdGroup Level9 00:10:00
24. Other Things to look for in an Audit9 00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works9 00:03:00
26.GDN Remarketing9 00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements9 00:04:00
28. Customer Match (Email Retargeting)9 00:01:00
29. Dynamic Remarketing9 00:04:00
30. Lookalike Audiences9 00:02:00
31. GDN Banner Sizes & Other Things to Consider9 00:03:00
32. Audience List Sharing9 00:14:00
33. Remarketing with Events9 00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML9 00:06:00
35. Auto Rotate for Budgets & Ads9 00:03:00
36.Dynamic Search Ads9 00:03:00
37.Smart Bidding Strategies9 00:07:00
38.Lookalike Audiences9 00:02:00
39.Data Driven Attribution Models9 00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers9 00:04:00
41. Advantages & Example Uses9 00:05:00
42.Setting up the Business Data Feed9 00:06:00
43.Best Practice for Ads9 00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA9 00:04:00
45. Linking GA & AdWords 00:02:00
46. AdWords Reports in GA9 00:01:00
47. GA Conversion Tracking & Goal Setup9 00:07:00
48. Remarketing Segments in GA9 00:13:00
49. Attribution Models in Google Analytics9 00:07:00
Using Scripts
50. Introduction to AdWords Scripts9 00:04:00
51. 404 Link Checker Script9 00:07:00
52. Experiment Results Script9 00:07:00
53. Google Ads Audit Script9 00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface9 00:04:00
55. Example Uses for AdWords Editor9 00:04:00
56.AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically9 00:17:00
58.3rd Party Competitor Research Tools -SEMrush 00:16:00
Landing Page Software
59.Why Use Landing Page Software9 00:06:00
60.Unbounce Walk-through9 00:08:00
61. Tracking integration for landing pages9 00:09:00
New Features in 2018/19
62.Ad Variations9 00:06:00
63.Search Responsive Ads9 00:05:00
64. Life Events Audiences9 00:04:00
65. Custom Intent Audiences9 00:04:00

Google AdWords Beginner to Advanced

4.7( 7 REVIEWS )
Duration: 5.7 Hours
Google AdWords Beginner to Advanced
  • Course Highlights

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Google AdWords Beginner to Advanced has been specially designed to help learners gain a good command of Google AdWords, providing them with a solid foundation of knowledge to become a qualified professional.

Through this Google AdWords Beginner to Advanced, you will gain both practical and theoretical understanding of Google AdWords that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.

Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals.

  • Learning outcome
  • Get a deep understanding of the Google AdWords Beginner to Advanced just in hours not years
  • Familiar yourself with the recent development and updates of the relevant industry
  • Know how to use your theoretical and practical knowledge to adapt in any working environment
  • Get help from our expert tutors anytime you need
  • Access to course contents that are designed and prepared by industry professionals
  • Study at your convenient time and from wherever you want
  • Requirements
  • No formal qualifications required, anyone from any academic background can take this course.
  • Access to any internet-enabled smart device.
  • Why should I take this course?
  • 5+ hours of on-demand video lectures and downloadable resources.
  • Affordable premium-quality E-learning content, you can learn at your own pace.
  • You will receive a completion certificate upon completing the course.
  • Internationally recognized Accredited Qualification will boost up your resume.
  • You will learn the researched and proven approach adopted by successful salespeople to transform their careers.
  • You will be able to incorporate various practical sales techniques successfully and understand your customers better.


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