- Course Highlights
Are you ready to seize the reins of online advertising and steer your brand towards unprecedented success? Learn Google AdWords from the basics to advanced campaign tactics in an exciting educational adventure.
Craft compelling ads, boost ROI with bid optimisation, and rank higher on search engines. This isn’t simply a course; it’s your pass to becoming a digital marketing expert.
In this course, we’ll begin by demystifying the world of Google AdWords for beginners. No prior knowledge? No problem. Let’s team up to dominate pay-per-click ads with keyword research and captivating content for your audience. But we won’t stop there; that’s just the tip of the digital iceberg.
As your journey progresses, you’ll ascend to advanced levels of Google AdWords expertise. Brace yourself for a deep dive into advanced bidding strategies that stretch your budget while maximising your reach. To become a digital marketing expert, master ad extensions, retargeting, and campaign analysis.
Learning isn’t limited to lectures; it’s an immersive experience. That’s why this course is laced with hands-on exercises and real-world scenarios. Become a certified Google AdWords expert and lead brands to digital success.
Join us on this odyssey of knowledge, innovation, and growth. Explore the world of Google AdWords to boost your online presence, marketing skills, and digital career. Start now for new advertising opportunities. Your journey awaits.
Course Curriculum
| Introduction | |||
| 1. Introduction | 00:02:00 | ||
| Testing to Ad Concepts | |||
| 2. Introduction to Ad Concepts | 00:02:00 | ||
| 3.Example Ad Concepts | 00:04:00 | ||
| 4. Label Setup9 | 00:04:00 | ||
| 5. Reporting on Ad Concepts9 | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| 6. Understanding the usefulness of this report9 | 00:03:00 | ||
| 7.Linking Google Ads with Search Console9 | 00:04:00 | ||
| 8.Excel Report Setup & Pivot9 | 00:04:00 | ||
| 9.Identifying Google Ads & SEO Search Term Opportunities9 | 00:02:00 | ||
| 10.CTR Interaction between SEO & SEM9 | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| 11.The theory behind the double campaign9 | 00:04:00 | ||
| 12.A practical example inside Google Ads9 | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| 13.Introduction to Drafts & Experiments9 | 00:05:00 | ||
| 14.Example experiment Ideas for use9 | 00:06:00 | ||
| 15.Draft & Experiment Setup9 | 00:10:00 | ||
| 16.Report Analysis & explanation of symbols9 | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| 17. Introduction to the Google Spreedsheet template9 | 00:02:00 | ||
| 18. Data Inputs9 | 00:04:00 | ||
| 19. Reading the sheet output9 | 00:06:00 | ||
| AdWords Audit | |||
| 20. Audit Overview9 | 00:00:00 | ||
| 21. Auditing the Account Structure9 | 00:08:00 | ||
| 22. Campaign Settings9 | 00:04:00 | ||
| 23. Auditing on the AdGroup Level9 | 00:10:00 | ||
| 24. Other Things to look for in an Audit9 | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| 25. Why Remarketing Works9 | 00:03:00 | ||
| 26.GDN Remarketing9 | 00:06:00 | ||
| 27.Remarketing Lists for Search Ads (RLSA) & IF Statements9 | 00:04:00 | ||
| 28. Customer Match (Email Retargeting)9 | 00:01:00 | ||
| 29. Dynamic Remarketing9 | 00:04:00 | ||
| 30. Lookalike Audiences9 | 00:02:00 | ||
| 31. GDN Banner Sizes & Other Things to Consider9 | 00:03:00 | ||
| 32. Audience List Sharing9 | 00:14:00 | ||
| 33. Remarketing with Events9 | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| 34.What is AI & ML9 | 00:06:00 | ||
| 35. Auto Rotate for Budgets & Ads9 | 00:03:00 | ||
| 36.Dynamic Search Ads9 | 00:03:00 | ||
| 37.Smart Bidding Strategies9 | 00:07:00 | ||
| 38.Lookalike Audiences9 | 00:02:00 | ||
| 39.Data Driven Attribution Models9 | 00:03:00 | ||
| Dynamic Ad Customisers | |||
| 40.Introduction to Ad Customisers9 | 00:04:00 | ||
| 41. Advantages & Example Uses9 | 00:05:00 | ||
| 42.Setting up the Business Data Feed9 | 00:06:00 | ||
| 43.Best Practice for Ads9 | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| 44. The Advantages of linking AdWords with GA9 | 00:04:00 | ||
| 45. Linking GA & AdWords | 00:02:00 | ||
| 46. AdWords Reports in GA9 | 00:01:00 | ||
| 47. GA Conversion Tracking & Goal Setup9 | 00:07:00 | ||
| 48. Remarketing Segments in GA9 | 00:13:00 | ||
| 49. Attribution Models in Google Analytics9 | 00:07:00 | ||
| Using Scripts | |||
| 50. Introduction to AdWords Scripts9 | 00:04:00 | ||
| 51. 404 Link Checker Script9 | 00:07:00 | ||
| 52. Experiment Results Script9 | 00:07:00 | ||
| 53. Google Ads Audit Script9 | 00:06:00 | ||
| AdWords Editor | |||
| 54. Introduction and advantages of AdWords Editor over the online interface9 | 00:04:00 | ||
| 55. Example Uses for AdWords Editor9 | 00:04:00 | ||
| 56.AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| 57.Auction Insights displayed graphically9 | 00:17:00 | ||
| 58.3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| 59.Why Use Landing Page Software9 | 00:06:00 | ||
| 60.Unbounce Walk-through9 | 00:08:00 | ||
| 61. Tracking integration for landing pages9 | 00:09:00 | ||
| New Features | |||
| 62.Ad Variations9 | 00:06:00 | ||
| 63.Search Responsive Ads9 | 00:05:00 | ||
| 64. Life Events Audiences9 | 00:04:00 | ||
| 65. Custom Intent Audiences9 | 00:04:00 | ||
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