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Google AdWords Beginner to Advanced
The Google AdWords Beginner to Advanced course provides structured training for learners who want to transform their advertising approach. It covers everything from creating campaigns to analysing results with advanced tools. This google ads course integrates modules on ad testing, remarketing strategies, and automation techniques. Learners move progressively from basics to advanced strategies such as AI-driven campaigns and dynamic ad customisers. The google ads certification course empowers professionals to work confidently with reporting, geolocal targeting, and competitor analysis. By completing this google ads course for beginners, learners prepare themselves for both professional certification and success.
Overview
Advertising has shifted from traditional platforms to a highly competitive digital marketplace, where visibility determines success. If you have ever wondered how organisations achieve consistent reach, the google ads certification course is the answer. This training demystifies how ads interact with organic search, helping you measure, optimise, and refine strategies that bring measurable results.
With an emphasis on creativity blended with technology, the google ads course for beginners introduces learners to geolocal campaigns, budgeting automation, remarketing, and even artificial intelligence. Each concept connects to advertising challenges, ensuring learners develop knowledge that can be applied across multiple industries. From ad audits to integrating Google Analytics, every section of this google adwords beginner to advanced course ensures step-by-step progression.
The course also goes beyond advertising basics by teaching competitor research and advanced features within AdWords Editor. Dynamic ad customisers and landing page software enhance campaign performance, while experiments help refine strategies. Whether you are pursuing a google ads certification for career progression or simply looking to broaden your digital marketing expertise, this course ensures that you are prepared for long-term success.
Learning outcome
- Apply testing methods to improve advertising concepts across platforms.
- Create and manage geolocal campaigns with advanced targeting options.
- Implement remarketing strategies supported by automation and AI.
- Conduct audits, competitor research, and evaluate campaign effectiveness.
- Integrate Google Analytics and utilise AdWords Editor to optimise campaigns.
Why should I take this course?
- Marketing professionals seeking a google ads certification course.
- Graduates aiming to specialise in digital advertising.
- Business owners looking to optimise their advertising campaigns.
- Beginners seeking a structured google ads course for beginners.
- Freelancers pursuing credibility through a google ads certification.
Career Path
- Digital Marketing Specialist – Average salary: £40,500
- PPC Executive – Average salary: £42,300
- Performance Marketing Analyst – Average salary: £44,200
- Paid Media Manager – Average salary: £47,600
- Advertising Consultant – Average salary: £51,200
- Digital Campaign Director – Average salary: £55,800
Requirements
- Basic understanding of online marketing concepts.
- Access to a computer with internet connectivity.
- Critical Thinking and problem-solving
Curriculum
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1. Introduction
00:02:00
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2. Introduction to Ad Concepts
00:02:00
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3.Example Ad Concepts
00:04:00
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4. Label Setup9
00:04:00
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5. Reporting on Ad Concepts9
00:08:00
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6. Understanding the usefulness of this report9
00:03:00
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7.Linking Google Ads with Search Console9
00:04:00
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8.Excel Report Setup & Pivot9
00:04:00
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9.Identifying Google Ads & SEO Search Term Opportunities9
00:02:00
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10.CTR Interaction between SEO & SEM9
00:06:00
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11.The theory behind the double campaign9
00:04:00
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12.A practical example inside Google Ads9
00:03:00
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13.Introduction to Drafts & Experiments9
00:05:00
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14.Example experiment Ideas for use9
00:06:00
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15.Draft & Experiment Setup9
00:10:00
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16.Report Analysis & explanation of symbols9
00:05:00
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17. Introduction to the Google Spreedsheet template9
00:02:00
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18. Data Inputs9
00:04:00
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19. Reading the sheet output9
00:06:00
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20. Audit Overview9
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21. Auditing the Account Structure9
00:08:00
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22. Campaign Settings9
00:04:00
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23. Auditing on the AdGroup Level9
00:10:00
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24. Other Things to look for in an Audit9
00:08:00
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25. Why Remarketing Works9
00:03:00
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26.GDN Remarketing9
00:06:00
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27.Remarketing Lists for Search Ads (RLSA) & IF Statements9
00:04:00
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28. Customer Match (Email Retargeting)9
00:01:00
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29. Dynamic Remarketing9
00:04:00
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30. Lookalike Audiences9
00:02:00
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31. GDN Banner Sizes & Other Things to Consider9
00:03:00
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32. Audience List Sharing9
00:14:00
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33. Remarketing with Events9
00:06:00
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34.What is AI & ML9
00:06:00
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35. Auto Rotate for Budgets & Ads9
00:03:00
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36.Dynamic Search Ads9
00:03:00
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37.Smart Bidding Strategies9
00:07:00
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38.Lookalike Audiences9
00:02:00
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39.Data Driven Attribution Models9
00:03:00
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40.Introduction to Ad Customisers9
00:04:00
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41. Advantages & Example Uses9
00:05:00
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42.Setting up the Business Data Feed9
00:06:00
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43.Best Practice for Ads9
00:03:00
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44. The Advantages of linking AdWords with GA9
00:04:00
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45. Linking GA & AdWords
00:02:00
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46. AdWords Reports in GA9
00:01:00
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47. GA Conversion Tracking & Goal Setup9
00:07:00
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48. Remarketing Segments in GA9
00:13:00
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49. Attribution Models in Google Analytics9
00:07:00
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50. Introduction to AdWords Scripts9
00:04:00
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51. 404 Link Checker Script9
00:07:00
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52. Experiment Results Script9
00:07:00
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53. Google Ads Audit Script9
00:06:00
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54. Introduction and advantages of AdWords Editor over the online interface9
00:04:00
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55. Example Uses for AdWords Editor9
00:04:00
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56.AdWords Editor – what you can’t do
00:02:00
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57.Auction Insights displayed graphically9
00:17:00
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58.3rd Party Competitor Research Tools -SEMrush
00:16:00
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59.Why Use Landing Page Software9
00:06:00
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60.Unbounce Walk-through9
00:08:00
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61. Tracking integration for landing pages9
00:09:00
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62.Ad Variations9
00:06:00
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63.Search Responsive Ads9
00:05:00
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64. Life Events Audiences9
00:04:00
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65. Custom Intent Audiences9
00:04:00
Offer Ends in
All
Courses for £49-
Duration:5 hours, 42 minutes
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Access:1 Year
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Units:65
