Course Highlights
An extensive investigation of tactics for popular social media sites, such as Pinterest, Facebook, Twitter, LinkedIn, and YouTube Channels, is provided by this course on social media marketing. Students will explore the subtleties of making interesting material, interacting with viewers, and using Google+ for networking and advertising. Every module is designed to capitalise on the distinct advantages of every platform, guaranteeing that marketers can create adaptable and powerful Social Media Marketing campaigns.
The training goes beyond basic concepts to cover sophisticated methods for audience segmentation, brand positioning, and analytics on social media sites like LinkedIn and Twitter. Engaging exercises and case studies are combined to provide experience with Social Media Marketing tactics that propel global success.
Additionally, participants will gain knowledge of how to manoeuvre through the constantly changing field of social media marketing and comprehend the value of flexibility and originality in YouTube channel management, Google+ advertising, and other areas. This thorough coverage guarantees that graduates are prepared to take on Social Media Marketing difficulties in a variety of work settings.
Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.
Learning outcome
- Understand comprehensive Social Media Marketing strategies across various platforms.
- Master content creation and audience engagement for Facebook and Pinterest.
- Develop effective Google+ advertising and networking tactics.
- Utilise Twitter and LinkedIn for professional branding and communication.
- Navigate YouTube channel management to enhance brand visibility.
- Analyse Social Media Marketing metrics for informed decision-making.
- Adapt to the dynamic nature of Social Media Marketing trends and technologies.
Certificate of Achievement
Quality Licence Scheme Endorsed Certificate
Upon completing the final assessment, you can apply for the Quality Licence Scheme Endorsed Certificate of Achievement. Endorsed certificates can be ordered and delivered to your home by post for only £109.
Order Your QLS Certificate
An extra £10 postage charge will be required for students leaving overseas.
Skill Up Recognised Certificate
Upon successful completion of the Social Media Marketing (SMM) course, you have the opportunity to request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
- 1. PDF Certificate + PDF Transcript: £14.99
- 2. Hardcopy Certificate + Hardcopy Transcript: £19.99
- 3. Delivery Charge: £10.00 (Applicable for International Students)
CPD Quality Standards Accredited Certificate
After successfully completing the Social Media Marketing (SMM) course, you can apply for the CPD Quality Standards Accredited Certificate of Achievement.
1. PDF Certificate: £25.00
2. Hardcopy Certificate: £35.00
3. Delivery Charge: £10.00 (Applicable for International Students)
Course media
Why should I take this course?
- Develop proficiency using Social Media Marketing techniques to increase brand visibility and interaction on sites like LinkedIn, Twitter, and Facebook.
- To achieve a variety of marketing goals, develop your ability to create and oversee effective social media marketing campaigns on multiple platforms, such as YouTube and Pinterest.
- Make data-driven decisions to maximise campaign performance by learning to assess and interpret Social Media Marketing metrics for Facebook, Pinterest, and other platforms.
- Understanding social media marketing trends and strategies for efficient networking and advertising on Google+ and other platforms can help you stay ahead of the competition.
- Unlock the potential of Social Media Marketing in building professional connections and enhancing online presence, crucial for career advancement in the digital marketing landscape.
Career Path
- Social Media Marketing Manager
- Content Strategist
- Digital Marketing Specialist
- Brand Manager
- SEO and Social Media Marketing Coordinator
- Social Media Marketing Analyst
- Influencer Marketing Manager
Requirements
- Basic understanding of digital marketing principles.
- Desire to innovate and adapt in the Social Media Marketing landscape.
- Commitment to engage with course materials and exercises.
Course Curriculum
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What is Pinterest?
00:18:00
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How to Create Your YouTube Account
00:06:00
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Putting a Pinterest Browser Button for Convenience
00:04:00
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Connecting to Social Networks
00:14:00
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Verifying Your Web Site
00:03:00
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Setting Up Initial Business Account Profile
00:06:00
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Creating Boards
00:17:00
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Pinning Items That Interest You
00:05:00
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Using Pins
00:11:00
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Exploring Types of Widgets
00:07:00
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Adding a Pin It Widget to Your Site
00:04:00
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How Facebook Works
00:30:00
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Setting up Facebook Business Page
00:09:00
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Adding Background Graphics and Uploading Pictures
00:04:00
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Page Settings
00:07:00
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Using Basic Facebook Controls
00:04:00
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Posts that Engage Your Fans
00:19:00
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Business Overview and Page Info
00:04:00
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Invite Friends to Your Facebook Page
00:04:00
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Call To Action Button
00:02:00
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Viewing Your Notifications
00:02:00
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Facebook Promotions
00:13:00
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Managing Your Facebook
00:09:00
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What You Need to Start with Twitter
00:15:00
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How to Create Twitter Profile
00:08:00
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How to Update Your Profile
00:05:00
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Building Your Twitter Network
00:09:00
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How and When to Tweet
00:08:00
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Twitter Analytics
00:03:00
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Create Video
00:08:00
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Offerings from Google
00:10:00
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How to Create an Account
00:04:00
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Privacy Settings
00:09:00
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Adding Friends
00:02:00
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Using Google+
00:11:00
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Posts
00:01:00
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Creating an Ad With Google
00:08:00
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Google Analytics
00:07:00
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Google Analytics
00:04:00
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Diagnose Landing Pages
00:03:00
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The Potential of LinkedIn’s Network
00:16:00
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Creating a LinkedIn Account
00:11:00
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Enhancing Careers with LinkedIn
00:10:00
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Finding a Job with LinkedIn Job Boards
00:05:00
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Be Identifiable
00:09:00
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Connecting with Others
00:17:00
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Creating a Post
00:02:00
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Mining Your Contacts Networks
00:03:00
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Staying in Touch with Your Connections
00:12:00
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Creating a Linked Company Page
00:04:00
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Skills Needed for Interesting Video Planning
00:08:00
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Skills Needed for Interesting Video: The Story (Cont.)
00:01:00
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Skills Needed for Interesting Video: The Story (Cont.)
00:01:00
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Skills Needed for Interesting Video Planning
00:08:00
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How to Manage Your YouTube Account
00:10:00
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How to Create Your YouTube Account
00:06:00
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How to Create a YouTube Channel
00:04:00
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Browsing YouTube Channels
00:02:00
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Video Manager
00:05:00
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Creator Studio
00:05:00
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Submit Your Assignment & Order QLS Certificate
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Skill Up Recognised Certificate
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Order CPDQS Certificate
14-Day Money-Back Guarantee
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Duration:7 hours, 36 minutes
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Access:1 Year
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Units:63


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