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6 Reviews
73 Students
Overview: Advanced Google Ads / AdWords Training Course
If you want to improve campaign performance, optimise advertising strategies, and increase return on investment, the Advanced Google Ads / AdWords Training Course is designed to build deeper knowledge of paid search marketing. This course introduces advanced techniques used in digital advertising to manage campaigns, analyse performance, and scale results effectively across multiple accounts.
- Learn advanced Google Ads campaign structures and optimisation techniques
- Explore ad testing concepts and performance tracking methods
- Understand remarketing strategies and audience targeting
- Study automation, scripts, and smart bidding strategies
- Analyse campaign data using reports and analytics tools
- Develop knowledge of competitor research and landing page optimisation
Google Ads plays a central role in digital marketing, helping businesses reach targeted audiences through search and display networks. Advanced campaign management techniques allow marketers to improve ad performance, reduce wasted spend, and increase conversions.
This course provides structured training covering campaign experiments, automation, reporting, and optimisation strategies. Learners will explore how to manage multiple ad accounts, implement remarketing campaigns, and use data-driven insights to improve advertising performance.
Whether you work in marketing, business, or digital strategy, this course supports your progression in paid advertising and campaign management.
What Is Advanced Google Ads / AdWords Training Course?
The Advanced Google Ads / AdWords Training Course focuses on developing knowledge required to manage, optimise, and scale advertising campaigns across search and display networks. It introduces advanced tools, techniques, and strategies used in modern digital advertising.
In this course, learners explore how to create structured campaigns, test ad concepts, and analyse performance data using reporting tools. The programme explains how to improve click-through rates, conversion performance, and audience targeting through strategic optimisation.
The training also examines automation techniques such as scripts, smart bidding, and machine learning applications. Learners study how remarketing, audience segmentation, and dynamic ads contribute to campaign success.
By the end of the course, learners develop clear knowledge of advanced advertising strategies, campaign optimisation techniques, and performance analysis methods used in Google Ads.
Description: Comprehensive Google Ads Training
The Advanced Google Ads / AdWords Training Course begins with an introduction to advanced ad concepts and campaign structure. Learners explore how to test different ad variations, set up labels, and analyse performance reports to improve campaign results.
As the course progresses, learners examine interaction between paid search and organic traffic. This section explains how to use reports, link tools, and identify keyword opportunities that support both advertising and search engine visibility.
The curriculum then focuses on campaign experimentation and optimisation. Learners study drafts and experiments, budgeting automation, and account auditing techniques to ensure campaigns perform efficiently across multiple accounts.
Further modules introduce remarketing strategies, including display remarketing, audience targeting, and customer match techniques. Learners also explore artificial intelligence and machine learning features such as smart bidding, dynamic search ads, and data-driven attribution models.
The course continues with advanced tools including ad customisers, analytics integration, scripts, and campaign management software. Learners also study competitor research tools, landing page optimisation, and new advertising features that improve campaign effectiveness. By completing this training, participants develop strong knowledge of advanced Google Ads strategies and performance optimisation methods.
Learning Outcome
Learning Outcome- Understand advanced Google Ads campaign structures and strategies
- Apply ad testing and optimisation techniques to improve performance
- Analyse campaign data using reports and analytics tools
- Implement remarketing and audience targeting strategies
- Use automation tools including scripts and smart bidding
- Conduct account audits to identify performance improvements
- Understand interaction between SEO and paid advertising
Who Is This Course For?
Who Is This Course For?- Digital marketers looking to improve campaign performance
- Business owners managing online advertising campaigns
- SEO professionals expanding into paid search marketing
- Marketing executives responsible for advertising strategy
- Individuals interested in advanced digital marketing training
Why Enrol in This Advanced Google Ads / AdWords Training Course?
Digital advertising requires continuous optimisation to remain competitive. Advanced Google Ads strategies help businesses improve targeting, reduce costs, and increase return on investment.
This course provides structured knowledge of campaign management, performance tracking, and optimisation techniques. It explains how to use automation, reporting tools, and audience targeting methods to improve advertising outcomes.
Professionals with advanced Google Ads knowledge are highly valued in digital marketing roles. Their expertise supports business growth, improves advertising efficiency, and enhances overall marketing performance.
Whether you are managing campaigns or developing marketing strategies, this course supports your growth in digital advertising and campaign optimisation.
Advanced Google Ads / AdWords Training Course Career Path
Advanced Google Ads training supports a range of digital marketing and advertising roles.
Typical career pathways include:
➽ PPC Specialist — £30,000–£45,000
Manages paid advertising campaigns and optimises performance across platforms.
➽ Digital Marketing Executive — £28,000–£40,000
Supports marketing campaigns including paid search and online advertising.
➽ SEM Manager — £40,000–£60,000
Oversees search engine marketing strategies and campaign performance.
➽ Performance Marketing Manager — £45,000–£70,000
Focuses on ROI-driven campaigns and data-driven advertising strategies.
➽ Digital Marketing Consultant — £35,000–£65,000
Advises businesses on advertising strategies and campaign optimisation.
Professionals can progress into senior marketing roles, campaign strategy positions, or digital consultancy with further training and experience.
Enrol Today – Advance Your Digital Advertising Skills
By enrolling in this Advanced Google Ads / AdWords Training Course, you begin developing knowledge that supports high-performing advertising campaigns and effective digital marketing strategies.
Strong advertising strategies help businesses reach the right audience, improve engagement, and increase conversions. Professionals with advanced Google Ads knowledge play a key role in achieving these results.
Start developing the knowledge needed to optimise campaigns, improve performance, and grow in the digital marketing industry.
Certificate of Achievement
Upon successfully completing this Advanced Google Ads / AdWords Training Course, learners will receive an Accredited Certificate confirming their knowledge of advanced advertising strategies, campaign optimisation, and performance analysis.
We provide two recognised certificate options:
CPD-QS Certificate
Learners can obtain a certificate accredited by CPD Quality Standards (CPD-QS), supporting professional development in digital marketing and advertising.
SKILL UP Brand Recognised Certificate
Learners will also receive a SKILL UP Certificate of Completion, verifying successful completion of the training and achievement of learning outcomes in Google Ads campaign management.
Both certificates demonstrate your knowledge of advanced advertising strategies and campaign optimisation techniques.
Earn Your Accredited Certificate with Transcript
Save 20% with the coupon code SKILL20
Show Your Certified Identity with a CPD-QS Certificate
Perfect for employers, clients, or academic verification.
Frequently Asked Questions
This course provides a comprehensive introduction to inpatient medical coding, focusing on Diagnosis-Related Groups (DRG) and the International Classification of Diseases (ICD) coding systems. You’ll learn how to accurately code primary and secondary diagnoses, understand Medicare Severity DRGs (MS DRG), and apply techniques like the 3T method for efficient coding.
Yes, the course is designed to be accessible to learners in the UK. It offers CPD-accredited certification, which is recognised for continuing professional development in the UK. The course content is delivered online, allowing you to study at your own pace from anywhere.
No, there are no formal entry requirements. However, having a basic understanding of medical terminology and familiarity with coding systems like ICD can be beneficial. Access to a computer with an internet connection is necessary to engage with the course materials.
Upon successful completion, you’ll receive a CPD-accredited certificate, which can enhance your CV and demonstrate your commitment to professional development in the healthcare sector.
Once enrolled, you have the flexibility to learn at your own pace. The course materials are accessible online, allowing you to revisit the content as needed to reinforce your learning.
Completing this course can open up opportunities in various healthcare roles, such as Medical Coding Specialist, Health Information Technician, and Clinical Documentation Improvement Specialist. The skills acquired are valuable in both NHS and private healthcare settings.
Advanced Google Ads / AdWords Training Reviews
A well-organised and highly valuable course with clear, easy-to-understand guidance throughout. I’ve gained knowledge that’s directly relevant to my day-to-day responsibilities. It’s given me greater confidence in applying these skills professionally.
Engaging content delivered in a straightforward and structured format. The examples were realistic and helped reinforce key concepts effectively. I would certainly recommend it to colleagues looking to upskill
Comprehensive, insightful and professionally presented from start to finish. The course materials were clear and well supported. A worthwhile investment for anyone serious about career development
Curriculum
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1. Introduction
00:02:00
00:02:00 -
2. Introduction to Ad Concepts
00:02:00
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3.Example Ad Concepts
00:04:00
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4. Label Setup
00:04:00
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5. Reporting on Ad Concepts
00:08:00
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6. Understanding the usefulness of this report
00:03:00
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7.Linking Google Ads with Search Console
00:04:00
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8.Excel Report Setup & Pivot
00:04:00
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9.Identifying Google Ads & SEO Search Term Opportunities
00:02:00
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10.CTR Interaction between SEO & SEM
00:06:00
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11.The theory behind the double campaign
00:04:00
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12.A practical example inside Google Ads
00:03:00
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13.Introduction to Drafts & Experiments
00:05:00
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14.Example experiment Ideas for use
00:06:00
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15.Draft & Experiment Setup
00:10:00
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16.Report Analysis & explanation of symbols
00:05:00
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17. Introduction to the Google Spreedsheet template
00:02:00
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18. Data Inputs
00:04:00
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19. Reading the sheet output
00:06:00
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20. Audit Overview
00:02:00
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21. Auditing the Account Structure
00:08:00
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22. Campaign Settings
00:04:00
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23. Auditing on the AdGroup Level
00:10:00
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24. Other Things to look for in an Audit
00:08:00
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25. Why Remarketing Works
00:03:00
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26.GDN Remarketing
00:06:00
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27.Remarketing Lists for Search Ads (RLSA) & IF Statements
00:04:00
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28. Customer Match (Email Retargeting)
00:01:00
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29. Dynamic Remarketing
00:04:00
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30. Lookalike Audiences
00:02:00
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31. GDN Banner Sizes & Other Things to Consider
00:03:00
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32. Audience List Sharing
00:14:00
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33. Remarketing with Events
00:06:00
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34.What is AI & ML
00:06:00
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35. Auto Rotate for Budgets & Ads
00:03:00
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36.Dynamic Search Ads
00:03:00
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37.Smart Bidding Strategies
00:07:00
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38.Lookalike Audiences
00:02:00
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39.Data Driven Attribution Models
00:03:00
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40.Introduction to Ad Customisers
00:04:00
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41. Advantages & Example Uses
00:05:00
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42.Setting up the Business Data Feed
00:09:00
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43.Best Practice for Ads
00:03:00
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44. The Advantages of linking AdWords with GA
00:04:00
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45. Linking GA & AdWords
00:02:00
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46. AdWords Reports in GA
00:01:00
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47. GA Conversion Tracking & Goal Setup
00:07:00
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48. Remarketing Segments in GA
00:13:00
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49. Attribution Models in Google Analytics
00:07:00
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50. Introduction to AdWords Scripts
00:04:00
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51. 404 Link Checker Script
00:07:00
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52. Experiment Results Script
00:07:00
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53. Google Ads Audit Script
00:06:00
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54. Introduction and advantages of AdWords Editor over the online interface
00:04:00
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55. Example Uses for AdWords Editor
00:04:00
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56.AdWords Editor – what you can’t do
00:02:00
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57.Auction Insights displayed graphically
00:17:00
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58.3rd Party Competitor Research Tools -SEMrush
00:16:00
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59.Why Use Landing Page Software
00:06:00
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60.Unbounce Walk-through
00:08:00
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61. Tracking integration for landing pages
00:09:00
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62.Ad Variations
00:06:00
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63.Search Responsive Ads
00:05:00
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64. Life Events Audiences
00:04:00
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65. Custom Intent Audiences
00:04:00
Offer Ends in
TAKE ALL COURSES FOR £99
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Duration:5 hours, 47 minutes
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Access:1 Year
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Units:65
