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Course Curriculum

Course Curriculum

Introduction
Digital Marketing FREE 00:02:00
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to put opt-in forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Then 1 Week 00:06:00
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 5 minutes agoMore 00:05:00
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:03:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Pro 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Groups (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a captivating Facebook Page Description using the ads. 00:12:00
Getting your Facebook Page Username 00:03:00
Facebook Page Apps to increase fans engagement 00:08:00
Top 0 Ways to Monetize your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
How to spy your competitors on facebook 00:11:00
How to guarantee your fans see all your posts 00:10:00
Exploring Facebook Insights 00:12:00
Four Unlimited sources of royalty free image 00:12:00
Promoting your Facebook Page 00:11:00
Turn any image a clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Pages (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
Setting up your Facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting your Post 00:09:00
Level 2 – Creating your Ad in the Ads Manager 00:11:00
Tips to have your ad approved by facebook 00:03:00
Analyzing Results 00:11:00
Assignment Create a Facebook Ad 00:01:00
Facebook Ads (Social Media Marketing)
What is facebook retargeting and why is importent for you 00:05:00
Creating a facebook pixel 00:05:00
Installing the pixel in WordPress 00:05:00
Installing the pixel in a non-WordPress website 00:02:00
TESTING IF THE PIXEL IS WORKING 00:04:00
Creating your first audence with THE Pixel 00:04:00
Facebook pixel advanced audience creation 00:14:00
MESSAGE – YOUR AUDIENCE IS TOO SMALL 00:02:00
Creating your optimized FB Ad with the Pixel 00:11:00
Assignment – Installing the facebook Pixel in your web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads can Help you have a local business 00:06:00
This is the Plan for your Local Business 00:08:00
Reaching people around your Business 00:10:00
Creating Your Local Business ad 00:10:00
Assignment Local Business 00:02:00
Google Adwords
Google Adwords for your Business 00:02:00
How Adwords Works 00:03:00
Setting up your Adwords Account 00:07:00
Example of Ads that we are creating 00:04:00
Exploring the Adwords Interface 00:05:00
Discovering the best keywords 00:11:00
Creating a Google Adwords Search Campaign 00:06:00
00:00
Choosing your Vid setting for Google Adwords 00:04:00
Creating an Ad group and Adding Keywords 00:04:00
Finalizing your Google Ad 00:06:00
Managing your Google Ads Campaigns and Analytics 00:03:00
Creating a YouTube Ad with Google Adwords 00:10:00
Your Next Steps 00:01:00
Assignment Google Adwords 00:01:00
Twitter (Social Media Marketing)
Why Twiter and how it can help your business growth 00:02:00
Choosing the best username or twitter handle 00:06:00
4 tips to choose your twitter handle 00:02:00
Creating a Twitter account 00:05:00
Creating an Outstanding Twitter profile page 00:04:00
Adding your Profile and Header Photo 00:10:00
Writing an optimized bio 00:11:00
Pin the most important tweet for your bio 00:06:00
Connecting with other influencers 00:06:00
Twitter hashtags 00:06:00
Growing your Twitter presence with Jooicer 00:09:00
Add Twitter Buttons to your Website 00:10:00
Add Twitter widgets to your website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment Twitter 1 day ago More 00:02:00
Instagram (Social Media Marketing)
Instagram for Business – Whats our strategy 00:04:00
Create an Instragram for Business profile 00:04:00
Building a Killer Instragram Profile 00:03:00
2 Building a Killer Instagram profile 00:04:00
3 Building a Killer Instagram Profile 00:05:00
4 Building a Killer Instagram Profile 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating your Instagram Ad inside the App 00:08:00
Important Tips to have a successful Ad on Instagram As inside the App 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools to create instagram photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Pinterest (Social Media Marketing)
Why Printerest and how it can your business grow 00:03:00
Opening a Printerest Business Account 00:05:00
Linking Pinterest with your Website and getting a Verifed account 00:05:00
Linking Pinterest with other Social Media platforms 00:02:00
Optimizing your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secret Boards 00:03:00
The Powerful Pinterest notification 00:01:00
Adding pinterest chrome extension 00:03:00
Adding Pinterest to your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment Pinterest 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkdin Marketing 00:02:00
Setting up to LinkedIn account 00:06:00
Adding Experience, Skills, Accomplishment to your LinkedIn 00:03:00
Adding a professional Background photo 00:04:00
Adding media to your linkedIn URL 00:06:00
Changing your LinkedIn URL 00:04:00
Adding your Website to LinkedIn 00:06:00
Creating Shareable content on LinkedIn 00:04:00
LinkedIn Company Pages Examples 00:06:00
Creating a LinkedIn Company Page 00:02:00
Managing your LinkedIn Company Page 00:07:00
Getting 50 dollar in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a linkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
Quick view at the LinkedIn Campaign Manager 00:03:00
Assignment LinkedIn 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment that will make your scopes looks profession 00:05:00
Assignment Periscope 20 hours ago More 00:01:00
Social Media Live Streaming
Basic Eqipment for Social Media Streaming 00:09:00
Planning an irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session from your Smartphone 00:07:00
Sharing our Facebook Live Sessions 00:03:00
3 ways to Reuse your Facebook Live Sessions 00:00:00
YouTube Live Basics 00:02:00
Runing a YouTube Live from your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other awesome software for Live Streaming 00:08:00
Assignment Social Media Live Streaming 00:03:00
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcat with Libsyn 00:08:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimizing Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Google Plus (Social Media Marketing)
Welcome to Google plus 00:01:00
Whats the difference between Google Pages and Profile 00:04:00
Adding your Profile and Cover image 00:04:00
Adding your Contact info 00:05:00
Adding links to your Website and Socal Media 00:02:00
Adding your Story 00:04:00
Previewing the page 00:05:00
Conclusion
Conclusion 00:02:00

Digital Marketing Diploma Level 3

4.9( 7 REVIEWS )
335 STUDENTS
$ 249.00
Digital Marketing Diploma Level 3

Description

Digital Marketing Diploma Level 3 Course is designed to teach the learners about the necessary skills and comprehensive knowledge to adopt digital marketing strategies for better business growth.

  • Learning outcome
  • Learn to utilise a number of successful digital market strategies.
  • Learn the basics to advanced strategies of digital marketing.
  • Improve your brand identity and grow your brand’s audience
  • Leverage the power of social media for marketing your business.
  • Grow your email list and increase conversions and sales.

Requirements

  • Learners will need regular access to a computer with an internet connection.
  • High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.
  • This course is available to all learners, of all academic backgrounds.
  • Why should I take this course?
  • 21+ hours of interactive high-quality video content.
  • Certificate upon completion of the course.
  • Digital marketing is becoming prominent nowadays for the marketing and branding of businesses.
  • Google Search, Social Media, and Email Marketing are taking part in the marketing process and have become broader channels to reach more customers.
  • Master the skills of digital marketing and high up your value in this competitive job market to strengthen your career.

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