Google AdWords Beginner to Advanced
Master the journey from Google Adwords keyword planner to Google Adwords management. Join now to unlock your Google AdWords knowledge.
Course Highlights
Are you feeling bewildered by online marketing? Google Ads are throwing you for a loop. Fear not, intrepid adventurer! This comprehensive Google Adwords course is your treasure map to success. It will guide you through the jungle of keywords, campaigns, and PPC, like a seasoned explorer.
Master the art of keyword research. Become a champion treasure hunter. Unearth the golden nuggets that attract the right audience and boost conversions. Take our premium course to learn about your inner architect. You will learn how to build high-performing Google Ads campaigns. They will resonate with your target market and deliver amazing results.
Learn to wield the mighty sword of pay-per-click (PPC) advertising. Optimize bids and budgets, and target for most ROI. Transform from beginner to Google Ads expert. Gain in-depth knowledge and practical skills. Set yourself apart in the ever-evolving online advertising landscape.
Become a Google Ads specialist: Get certified and shine brighter than a supernova. Secure those coveted Google Ads management jobs. Become a sought-after digital marketing warrior.
This course is your treasure chest. It has actionable insights, real-world examples, and expert guidance. It also has a supportive community. You’ll find everything you need to navigate the online ad wilderness with confidence.
Investing in this Google Ads training is an investment in your future. You will attract more leads and drive sales, growing your business. You will become a valuable asset in the booming digital marketing field.
Don’t wait! Grab your compass and embark on this Google Ads adventure today. Online marketing success awaits!
Learning outcome
- Grasp the fundamentals of Google AdWords training
- Know how to be the Google AdWords champion
- Use essential tools like the Keyword Planner
- Take Google Adwords certification exams Develop critical thinking and problem-solving skills
- Install advanced bidding strategies
Course media
Why should I take this course?
- Fast-track your learning
- Master the fundamentals
- Conquer the keyword game
- Craft ads that convert
- Managing effective campaigns
Career Path
- Google Adwords Keyword Planner
- Google Adwords Expert
- PPC Campaign Manager
- Digital Advertising Coordinator
- Google Adwords Specialist
- Online Advertising Strategist
- Digital Marketing Analyst
Requirements
- Familiarity with operating systems and web browsers
- Basic understanding of marketing concepts
- General skills in English
- Basic analytical skills
- Critical Thinking and problem-solving
Course Curriculum
Course Curriculum
| Introduction | |||
| 1. Introduction | 00:02:00 | ||
| Testing to Ad Concepts | |||
| 2. Introduction to Ad Concepts | 00:02:00 | ||
| 3.Example Ad Concepts | 00:04:00 | ||
| 4. Label Setup9 | 00:04:00 | ||
| 5. Reporting on Ad Concepts9 | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| 6. Understanding the usefulness of this report9 | 00:03:00 | ||
| 7.Linking Google Ads with Search Console9 | 00:04:00 | ||
| 8.Excel Report Setup & Pivot9 | 00:04:00 | ||
| 9.Identifying Google Ads & SEO Search Term Opportunities9 | 00:02:00 | ||
| 10.CTR Interaction between SEO & SEM9 | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| 11.The theory behind the double campaign9 | 00:04:00 | ||
| 12.A practical example inside Google Ads9 | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| 13.Introduction to Drafts & Experiments9 | 00:05:00 | ||
| 14.Example experiment Ideas for use9 | 00:06:00 | ||
| 15.Draft & Experiment Setup9 | 00:10:00 | ||
| 16.Report Analysis & explanation of symbols9 | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| 17. Introduction to the Google Spreedsheet template9 | 00:02:00 | ||
| 18. Data Inputs9 | 00:04:00 | ||
| 19. Reading the sheet output9 | 00:06:00 | ||
| AdWords Audit | |||
| 20. Audit Overview9 | 00:00:00 | ||
| 21. Auditing the Account Structure9 | 00:08:00 | ||
| 22. Campaign Settings9 | 00:04:00 | ||
| 23. Auditing on the AdGroup Level9 | 00:10:00 | ||
| 24. Other Things to look for in an Audit9 | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| 25. Why Remarketing Works9 | 00:03:00 | ||
| 26.GDN Remarketing9 | 00:06:00 | ||
| 27.Remarketing Lists for Search Ads (RLSA) & IF Statements9 | 00:04:00 | ||
| 28. Customer Match (Email Retargeting)9 | 00:01:00 | ||
| 29. Dynamic Remarketing9 | 00:04:00 | ||
| 30. Lookalike Audiences9 | 00:02:00 | ||
| 31. GDN Banner Sizes & Other Things to Consider9 | 00:03:00 | ||
| 32. Audience List Sharing9 | 00:14:00 | ||
| 33. Remarketing with Events9 | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| 34.What is AI & ML9 | 00:06:00 | ||
| 35. Auto Rotate for Budgets & Ads9 | 00:03:00 | ||
| 36.Dynamic Search Ads9 | 00:03:00 | ||
| 37.Smart Bidding Strategies9 | 00:07:00 | ||
| 38.Lookalike Audiences9 | 00:02:00 | ||
| 39.Data Driven Attribution Models9 | 00:03:00 | ||
| Dynamic Ad Customisers | |||
| 40.Introduction to Ad Customisers9 | 00:04:00 | ||
| 41. Advantages & Example Uses9 | 00:05:00 | ||
| 42.Setting up the Business Data Feed9 | 00:06:00 | ||
| 43.Best Practice for Ads9 | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| 44. The Advantages of linking AdWords with GA9 | 00:04:00 | ||
| 45. Linking GA & AdWords | 00:02:00 | ||
| 46. AdWords Reports in GA9 | 00:01:00 | ||
| 47. GA Conversion Tracking & Goal Setup9 | 00:07:00 | ||
| 48. Remarketing Segments in GA9 | 00:13:00 | ||
| 49. Attribution Models in Google Analytics9 | 00:07:00 | ||
| Using Scripts | |||
| 50. Introduction to AdWords Scripts9 | 00:04:00 | ||
| 51. 404 Link Checker Script9 | 00:07:00 | ||
| 52. Experiment Results Script9 | 00:07:00 | ||
| 53. Google Ads Audit Script9 | 00:06:00 | ||
| AdWords Editor | |||
| 54. Introduction and advantages of AdWords Editor over the online interface9 | 00:04:00 | ||
| 55. Example Uses for AdWords Editor9 | 00:04:00 | ||
| 56.AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| 57.Auction Insights displayed graphically9 | 00:17:00 | ||
| 58.3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| 59.Why Use Landing Page Software9 | 00:06:00 | ||
| 60.Unbounce Walk-through9 | 00:08:00 | ||
| 61. Tracking integration for landing pages9 | 00:09:00 | ||
| New Features | |||
| 62.Ad Variations9 | 00:06:00 | ||
| 63.Search Responsive Ads9 | 00:05:00 | ||
| 64. Life Events Audiences9 | 00:04:00 | ||
| 65. Custom Intent Audiences9 | 00:04:00 | ||
Don't just take our word for it
1 Year Access 
9 Students 
5 hours, 42 minutes