| Section 01: Introduction |
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Introduction |
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00:05:00 |
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How to Navigate This Course – Watch This Video |
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00:03:00 |
| Section 02: Free Taster |
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13 Copywriting and Sales Buttons You Need to Know How to Push |
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00:07:00 |
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Copywriting to Sell 10 Steps you must know |
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00:06:00 |
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14 Step Formula to Writing Great Sales Copy |
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00:06:00 |
| Section 03: BASICS: 12 Essential Steps to Great Copy Writing |
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AIDA is not just an Opera! |
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00:02:00 |
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Have you any idea who you are talking to? |
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00:02:00 |
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Who cares what format you use? |
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00:03:00 |
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Hurting? Want someone to heal your pain? |
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00:02:00 |
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I haven’t got time or money for Objections! |
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00:02:00 |
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Don’t worry, there’s always plenty of Scarcity to go round! |
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00:02:00 |
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So, why are YOU reading my Headlines? |
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00:02:00 |
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Why do you always want to know whats in it for you? |
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00:02:00 |
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Endorsements? Pah! Prove it to me! |
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00:03:00 |
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I Guarantee to you that I love Risk! Or do I? |
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00:02:00 |
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Right it Wright to Be Red! or you won’t be Readable! |
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00:03:00 |
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Keep it Simple S…. and throw away your Theasaurus |
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00:02:00 |
| Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks |
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Introduction to Copywriting Formulation |
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00:02:00 |
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Starting with AIDA |
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00:06:00 |
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PAS – Problem, Agitation, Solution |
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00:04:00 |
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The 4 Ps |
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00:03:00 |
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QUEST |
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00:04:00 |
| Section 05: BASICS: How to Write Headline |
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What You Need to Know to Write Great Headlines |
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00:06:00 |
| Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy |
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Writing Editing: Can You Write Better Copy? |
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00:06:00 |
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Proof Reading and Editing: 20 Ways to Write Better Copy |
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00:11:00 |
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Editing Writing: Seven Guidelines for Editing Writing |
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00:06:00 |
| Section 07: PSYCHOLOGY: The Psychology behind Copywriting |
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Get Your Copywriting Psychology Right! |
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00:06:00 |
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What are the Eight Universal Motivators? |
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00:07:00 |
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100 Motivations |
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00:05:00 |
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Overcoming Objections… |
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00:08:00 |
| Section 08: COPYWRITING FOR Blogging - Web Posts |
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Copywriting for Blogs |
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00:09:00 |
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A Simple Formula for Blog Posts |
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00:04:00 |
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Blog Post Copywriting Formula |
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00:09:00 |
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Blog Post Editing Checklist |
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00:08:00 |
| Section 09: COPYWRITING FOR Landing Pages |
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Copywriting for Landing Pages |
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00:04:00 |
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Copywriting for Testimonials |
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00:06:00 |
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Copywriting for Bullet Points |
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00:05:00 |
| Section 10: COPYWRITING FOR Sales Letters |
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Five Formulations for Sales Letters |
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00:03:00 |
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The Five Point Sales Letter Formula |
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00:03:00 |
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The Seven Step Copywriting Formula for Sales Letters |
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00:05:00 |
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The Nine Point Formula |
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00:06:00 |
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The 18 Step Sales Letter |
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00:06:00 |
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The 21 Part Sales Letter Formula |
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00:08:00 |
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Bonus: 32 Step Power Copywriting Formula |
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00:08:00 |
| Section 11: COPYWRITING FOR Video Sales Letters |
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What is a Video Sales Letter |
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00:03:00 |
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How to Write an Attention Grabbing Video Sales Letter Headline |
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00:03:00 |
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Video Sales Letter Basics – Some Simple Guidance for Better VSLs |
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00:04:00 |
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Video Sales Letter Outline – with Downloadable Templates |
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00:07:00 |
| Section 12: COPYWRITING FOR Email |
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Copywriting for Email |
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00:07:00 |
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How to Write Effective Welcome Emails |
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00:10:00 |
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ACTIVITY: Analysis of a Long Form Story Telling Email |
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00:07:00 |
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Email Copywriting Analysis 1 |
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00:05:00 |
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Copywriting Formulas for Email Sequences |
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00:06:00 |
| Section 13: COPYWRITING FOR Advertisements |
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Copywriting for Advertisements |
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00:03:00 |
| Section 14: COPYWRITING FOR Twitter |
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Copywriting for Twitter – Engage, Entertain, Be Brief! |
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00:07:00 |
| Section 15: COPYWRITING FOR Promotional Videos |
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How to Create a High Converting Promotional Video |
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00:06:00 |
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The Promotional Video for This Course Following the Script |
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00:02:00 |
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The Promotional Video – Version 2 |
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00:02:00 |
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Promotional Video SlideDeck |
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00:20:00 |
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Promotional Video Script Checklist |
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00:04:00 |
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2018 Update: The Formula for an Effective Promotional Video |
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00:04:00 |
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2018 New Copywriting Course Promo Video |
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00:03:00 |
| Section 16: Conclusion and Course Wrap Up |
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Conclusion and Course Wrap Up |
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00:03:00 |
| Additional File |
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Additional File |
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00:00:00 |
