Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Creative Writing: Content Writing and Copy Writing for SEO and Sales has been specially designed to help learners gain a good command of Content Writing and Copy Writing, providing them with a solid foundation of knowledge to become a qualified professional.
Through this Creative Writing: Content Writing and Copy Writing for SEO and Sales, you will gain both practical and theoretical understanding of Content Writing and Copy Writing that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.
Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals.
Familiar yourself with the recent development and updates of the relevant industry
Know how to use your theoretical knowledge to adapt in any working environment
Get help from our expert tutors anytime you need
Access to course contents that are designed and prepared by industry professionals
Study at your convenient time and from wherever you want
Affordable premium-quality E-learning content, you can learn at your own pace.
You will receive a completion certificate upon completing the course.
Internationally recognized Accredited Qualification will boost up your resume.
You will learn the researched and proven approach adopted by successful people to transform their careers.
You will be able to incorporate various techniques successfully and understand your customers better.
No formal qualifications required, anyone from any academic background can take this course.
Access to a computer or digital device with internet connectivity.
Section 01: Introduction
How to Navigate This Course – Watch This Video
Section 02: Free Taster
13 Copywriting and Sales Buttons You Need to Know How to Push
Copywriting to Sell 10 Steps you must know
14 Step Formula to Writing Great Sales Copy
Section 03: BASICS: 12 Essential Steps to Great Copy Writing
AIDA is not just an Opera!
Have you any idea who you are talking to?
Who cares what format you use?
Hurting? Want someone to heal your pain?
I haven’t got time or money for Objections!
Don’t worry, there’s always plenty of Scarcity to go round!
So, why are YOU reading my Headlines?
Why do you always want to know whats in it for you?
Endorsements? Pah! Prove it to me!
I Guarantee to you that I love Risk! Or do I?
Right it Wright to Be Red! or you won’t be Readable!
Keep it Simple S…. and throw away your Theasaurus
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks
Introduction to Copywriting Formulation
Starting with AIDA
PAS – Problem, Agitation, Solution
The 4 Ps
Section 05: BASICS: How to Write Headline
What You Need to Know to Write Great Headlines
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy
Writing Editing: Can You Write Better Copy?
Proof Reading and Editing: 20 Ways to Write Better Copy
Editing Writing: Seven Guidelines for Editing Writing
Section 07: PSYCHOLOGY: The Psychology behind Copywriting
Get Your Copywriting Psychology Right!
What are the Eight Universal Motivators?
Section 08: COPYWRITING FOR Blogging - Web Posts
Copywriting for Blogs
A Simple Formula for Blog Posts
Blog Post Copywriting Formula
Blog Post Editing Checklist
Section 09: COPYWRITING FOR Landing Pages
Copywriting for Landing Pages
Copywriting for Testimonials
Copywriting for Bullet Points
Section 10: COPYWRITING FOR Sales Letters
Five Formulations for Sales Letters
The Five Point Sales Letter Formula
The Seven Step Copywriting Formula for Sales Letters
The Nine Point Formula
The 18 Step Sales Letter
The 21 Part Sales Letter Formula
Bonus: 32 Step Power Copywriting Formula
Section 11: COPYWRITING FOR Video Sales Letters
What is a Video Sales Letter
How to Write an Attention Grabbing Video Sales Letter Headline
Video Sales Letter Basics – Some Simple Guidance for Better VSLs
Video Sales Letter Outline – with Downloadable Templates
Section 12: COPYWRITING FOR Email
Copywriting for Email
How to Write Effective Welcome Emails
ACTIVITY: Analysis of a Long Form Story Telling Email
Email Copywriting Analysis 1
Copywriting Formulas for Email Sequences
Section 13: COPYWRITING FOR Advertisements
Copywriting for Advertisements
Section 14: COPYWRITING FOR Twitter
Copywriting for Twitter – Engage, Entertain, Be Brief!
Section 15: COPYWRITING FOR Promotional Videos
How to Create a High Converting Promotional Video
The Promotional Video for This Course Following the Script
The Promotional Video – Version 2
Promotional Video SlideDeck
Promotional Video Script Checklist
2018 Update: The Formula for an Effective Promotional Video
2018 New Copywriting Course Promo Video
Section 16: Conclusion and Course Wrap Up
Conclusion and Course Wrap Up
Don't just take our word for it
Very informative for the freshers like me. Learned a lot of things about digital marketing. I'm really thankful.
It was a great experience. The course was jampacked with excellent information. And when I needed help, Skill-up helped me with technical problems instantly. Fast feedback.
I am currently signed on to several courses with skill up. I have just finished my second one. The courses are informative and good for all types of learners. I recommend them.
The support team was FANTASTIC!!! Very quick to respond and even though I was nervous as I am not good at tests, they made me feel comfortable.
I am very grateful for the support
Completed the Level 3 Mental Health Support Worker course, very good and highly recommend it.
Very good course, enjoyed it thoroughly and important in my line of work as a Support worker.
I am pleased to have completed my online course in Mental Health First Aid with SkillUp. All the modules were detailed & comprehensive with review questions, which really helped me to grasp the information & prepared me well for the mock test & final exam.
I was a bit nervous about the course but I gave a try,it's perfect and I still can't believe I paid a peanut to acquire such a course,the sliding show and introduction was well understood.i will recommend skill up to anyone interested to persuade a meaningful career,and also to the support team keep doing the good work.💪
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