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Course Curriculum

Course Curriculum

Ecommerce for AdWords Campaigns
1. Introduction 00:01:00
2. Ecommerce Campaign Structure 00:07:00
3. Dynamic Search Ads 00:02:00
4. Search Campaigns 00:02:00
5. Ad Customisers 00:01:00
6. Google Shopping Campaign Structure Setup 00:03:00
7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00
8. 404 Error Checking Scrip 00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
9. Background to ecommerce tracking reports 00:03:00
10. Setup for ecommerce tracking 00:04:00
11. Ecommerce Reports Review in Google Analytics 00:07:00
Product Feeds for AdWords
12. The Future of Google Shopping 00:03:00
13. Background to Product Feeds 00:08:00
14. Google Merchant Centre Walk-through 00:06:00
15. Feed Policy & Troubleshooting Issues 00:03:00
16. Optimising Feed Quality 00:07:00
17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00
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Ecommerce PPC Ads for Businesses Course

4.6( 9 REVIEWS )
Ecommerce PPC Ads for Businesses Course


eCommerce is extremely lucrative as it enables to sell goods and services at a scale that was impossible with traditional offline retail; and if you’re thinking about running Google Ads campaigns for your eCommerce site, this Ecommerce PPC Ads for Businesses Course is for you. During the course, you will gain insights into Google Ads tools and techniques that you can use for your eCommerce business. The course is ideal for independent freelancers, small businesses, and large corporations interested in learning useful strategies for building successful campaigns, including the step-by-step process of setting up and running eCommerce campaigns. Upon completion of the course, you will gain a wealth of knowledge in how to run Ads campaigns that will give you an edge over your competition and help you turn the table of the market into your eCommerce business favour.

  • Learning outcome
  • Use advanced strategies and techniques to stand out from your competitors
  • Design a strategic campaign structure to make the most of the Google Ads console
  • Discover relevant and high-intent keywords that drive affordable leads and sales
  • Learn smart ways to boost your eCommerce store sales in the quickest possible time
  • Implement powerful AD customisers to create hyper-relevant ads for searchers
  • Learn to set up tracking for eCommerce campaigns & search campaigns to target category traffic
  • Structure your Google shopping campaigns for easy optimisation & maximum ROI


  • Learners will need regular access to a computer with an internet connection.
  • High-speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.
  • This course is available to all learners, of all academic backgrounds.
  • No prior qualification or certification is required for enrolment.
  • Why should I take this course?
  • 2.5+ hours of high-quality e-learning content.
  • Course completion certificate
  • To start an eCommerce store or successfully run your eCommerce store.
  • To learn about eCommerce marketing and grow your eCommerce store from zero.
  • To improve your eCommerce branding strategy, boost eCommerce sales fast, and stand out from your competitors.


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