Course Highlights
It never feels good to spend money running eCommerce Ad campaigns that have low conversion rates. Whether you are an aspiring eCommerce manager or business owner, the eCommerce PPC Ads for Businesses Course will boost your skills to run successful campaigns. Even if you plan to start a career in the e-commerce industry with an average salary of more than £35,400 per year, this course would greatly benefit you.
This fantastic course starts with a simple introduction to how PPC campaigns function and impact. You will learn the fundamentals of Pay-per-click advertising for e-commerce as well. In the second part of the module, you will go through the lesson on eCommerce campaign structure. This lesson focuses on organising campaigns and choosing keywords that align with your target audience.
The third and fourth lessons of module one include topics like Dynamic Search Ads and Search Campaigns. You will gain insights on setting up and optimising dynamic ads to increase click-through rates. The fourth lesson will teach you how to create compelling text ads that rank well in the search engine. This lesson will also familiarise you with keyword research and bidding strategies. At the end of the first module, you can troubleshoot 404 errors to ensure a seamless user experience.
As soon as you start module two, you will gain insights into Google Analytics, e-commerce tracking reports, and how to set up e-commerce tracking. The primary learning from this module is that the learner can decode e-commerce reports in Google Analytics to make effective decisions. The final module ends by giving you an in-depth idea of product feeds for Adwords.
Join in this eCommerce PPC Ads for Businesses course for a bright career!
Learning outcome
- Able to create structured and effective ad campaigns for maximum impact
- Learn to set and optimise Google Shopping campaigns for product showcases
- Explore the impact of Ad Customizer to create personalised content
- Gain the ability to implement retargeting strategies to boost conversions
- Identify and resolve versatile challenges of a product feed to ensure a smooth campaign
Course media
Why should I take this course?
- If you want to start your own eCommerce store
- Become a sought-after professional in the eCommerce industry
- Gain in-depth knowledge on the trends in eCommerce
- High-quality course materials which can boost your eCommerce skills
- Make your resume powerful enough to grab the attention of hiring managers
Career Path
- E-commerce PPC Specialist
- PPC Consultant
- Marketing Strategist
- E-commerce Analyst
- Digital Marketing Manager
Requirements
- Learners must have a smooth internet connection
- People with basic academic knowledge can enrol on the course
- Smartphone/PC/Laptop
Course Curriculum
Course Curriculum
| Ecommerce for AdWords Campaigns | |||
| 1. Introduction | 00:01:00 | ||
| 2. Ecommerce Campaign Structure | 00:07:00 | ||
| 3. Dynamic Search Ads | 00:02:00 | ||
| 4. Search Campaigns | 00:02:00 | ||
| 5. Ad Customisers | 00:01:00 | ||
| 6. Google Shopping Campaign Structure Setup | 00:03:00 | ||
| 7. Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 8. 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & Enhanced - Ecommerce tracking for Google Analytics | |||
| 9. Background to ecommerce tracking reports | 00:03:00 | ||
| 10. Setup for ecommerce tracking | 00:04:00 | ||
| 11. Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| 12. The Future of Google Shopping | 00:03:00 | ||
| 13. Background to Product Feeds | 00:08:00 | ||
| 14. Google Merchant Centre Walk-through | 00:06:00 | ||
| 15. Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| 16. Optimising Feed Quality | 00:07:00 | ||
| 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
| Order Your Certificate | |||
| Order Your Certificate | 00:00:00 | ||
Don't just take our word for it
1 Year Access 
28 Students 
1 hour, 13 minutes