• No products in the cart.



15.21 Hours


  • Course Highlights

It never feels good to spend money running eCommerce Ad campaigns that have low conversion rates. Whether you are an aspiring eCommerce manager or business owner, the E-commerce PPC Ads for Businesses Course will boost your skills to run successful campaigns. Even if you plan to start a career in the e-commerce industry with an average salary of more than £35,400 per year, this course would greatly benefit you.

This fantastic course starts with a simple introduction to how PPC campaigns function and impact. You will learn the fundamentals of Pay-per-click advertising for e-commerce as well. In the second part of the module, you will go through the lesson on eCommerce campaign structure. This lesson focuses on organising campaigns and choosing keywords that align with your target audience.

The third and fourth lessons of module one include topics like Dynamic Search Ads and Search Campaigns. You will gain insights on setting up and optimising dynamic ads to increase click-through rates. The fourth lesson will teach you how to create compelling text ads that rank well in the search engine. This lesson will also familiarise you with keyword research and bidding strategies. At the end of the first module, you can troubleshoot 404 errors to ensure a seamless user experience.

As soon as you start module two, you will gain insights into Google Analytics, e-commerce tracking reports, and how to set up e-commerce tracking. The primary learning from this module is that the learner can decode e-commerce reports in Google Analytics to make effective decisions. The final module ends by giving you an in-depth idea of product feeds for Adwords.

Join the course for a bright career!

  • Learning outcome
  • Able to create structured and effective ad campaigns for maximum impact
  • Learn to set and optimise Google Shopping campaigns for product showcases
  • Explore the impact of Ad Customizer to create personalised content
  • Gain the ability to implement retargeting strategies to boost conversions
  • Identify and resolve versatile challenges of a product feed to ensure a smooth campaign
  • Understand the significant metrics and analytics for measuring the success rate of the campaign
  • Requirements
  • Learners must have a smooth internet connection
  • People with basic academic knowledge can enrol on the course
  • Smartphone/PC/Laptop
  • Why should I take this course?
  • If you want to start your own eCommerce store
  • Become a sought-after professional in the eCommerce industry
  • Gain in-depth knowledge on the trends in eCommerce
  • High-quality course materials which can boost your eCommerce skills
  • Self-learning pace
  • Make your resume powerful enough to grab the attention of hiring managers
  • Comparatively reasonable price of the course
  • Career Path
  • E-commerce PPC Specialist
  • PPC Consultant
  • Marketing Strategist
  • E-commerce Analyst
  • Digital Marketing Manager
  • Online Store Manager

Course Curriculum

Ecommerce for AdWords Campaigns
1. Introduction 00:01:00
2. Ecommerce Campaign Structure 00:07:00
3. Dynamic Search Ads 00:02:00
4. Search Campaigns 00:02:00
5. Ad Customisers 00:01:00
6. Google Shopping Campaign Structure Setup 00:03:00
7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00
8. 404 Error Checking Scrip 00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
9. Background to ecommerce tracking reports 00:03:00
10. Setup for ecommerce tracking 00:04:00
11. Ecommerce Reports Review in Google Analytics 00:07:00
Product Feeds for AdWords
12. The Future of Google Shopping 00:03:00
13. Background to Product Feeds 00:08:00
14. Google Merchant Centre Walk-through 00:06:00
15. Feed Policy & Troubleshooting Issues 00:03:00
16. Optimising Feed Quality 00:07:00
17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00
Order Your Certificate
Order Your Certificate 00:00:00

Don't just take our word for it

Select your currency