Overview
Sales Leadership shapes how revenue teams inspire trust, guide performance, and create long-term commercial impact. This course introduces structured leadership behaviour through the A.S.K. framework, focusing on attraction, service-driven influence, and knowledge-based authority. Learners explore how leadership presence affects motivation, pipeline movement, and ethical selling. Sales Leadership training develops strategic direction, communication clarity, and decision awareness while aligning people with targets. Throughout the programme, Sales Leadership training connects mindset, behaviour, and influence to build teams that consistently perform within competitive markets.
Course Description
Success in modern selling no longer depends on pressure tactics; instead, it thrives on influence, credibility, and purpose. This Sales Leadership programme uses the A.S.K. structure to transform how leaders attract attention, serve client needs, and apply knowledge with confidence. Sales Leadership training supports leaders in shaping environments where performance feels purposeful rather than forced, creating sustainable results through influence-led direction.
As the course progresses, Sales Leadership training explores the SERVING principle, showing how leadership behaviour strengthens relationships and loyalty. By shifting focus from persuasion to value creation, learners influence outcomes naturally. Sales Leadership concepts help leaders guide conversations, manage resistance, and position teams as trusted partners rather than sellers.
Finally, the programme connects attraction, service, and knowledge into a unified leadership approach. Sales Leadership training equips participants to align people, targets, and culture effectively. By applying structured leadership communication, learners develop clarity, authority, and strategic confidence that elevates team output without reliance on outdated selling pressure.
Note: Skill-up is a Janets-approved resale partner for Quality Licence Scheme Endorsed courses.
Key Benefits
- Strengthens leadership influence within commercial environments
- Builds confidence in directing sales-focused teams
- Encourages ethical, value-driven decision-making
- Improves communication clarity across revenue functions
- Supports consistent performance through leadership alignment
Certificate of Achievement
Free QLS Certificate Included
Quality Licence Scheme Endorsed CertificateÂ
Upon completing the final assessment, you can apply for the Quality Licence Scheme Endorsed Certificate of Achievement. Endorsed certificates can be ordered and delivered to your home by post.
An extra £10 postage charge will be required for students leaving overseas.Â
Skill Up Recognised Certificate
Upon successfully completing this course, you can request a Skill Up Recognised Certificate. This certificate holds significant value, and its validation will endure throughout your lifetime.
1. PDF Certificate + PDF Transcript: FREE With This Course
Note: There are no discount coupons available for this course at the moment. Â
Learning Outcome
- Apply the A.S.K. leadership framework effectively
- Lead sales teams using attraction-based influence
- Implement service-centred leadership behaviour
- Communicate authority without force or pressure
- Align leadership actions with revenue objectives
Who Is This Course For?
- New sales managers seeking leadership direction
- Team leaders responsible for revenue performance
- Business owners managing sales staff
- Supervisors transitioning into leadership roles
- Professionals coordinating client-facing teams
Career Path
- Sales Supervisor – £28,000–£35,000
- Sales Team Leader – £35,000–£45,000
- Sales Manager – £45,000–£60,000
- Regional Sales Manager – £60,000–£75,000
- Head of Sales – £75,000–£95,000
Frequently Asked Questions
Sales Leadership training focuses on guiding teams through influence, structure, and ethical direction, improving long-term performance and commercial stability.
Yes, the content introduces leadership behaviour progressively, making training accessible for new managers and developing leaders.
training enhances clarity, communication flow, and behavioural consistency, leading to stronger motivation and results.
training strengthens leadership capability, which directly supports advancement into higher-paying management roles.
The Sales Leadership Training Course aligns with UK professional development standards and commercial leadership expectations.
Sales Leadership Training Course with Free Certificate Reviews
Excellent
98%
Would Recommend90
Certified Learners100%
Authentic Reviews
A well-organised and highly valuable course with clear, easy-to-understand guidance throughout. I’ve gained knowledge that’s directly relevant to my day-to-day responsibilities. It’s given me greater confidence in applying these skills professionally.
Engaging content delivered in a straightforward and structured format. The examples were realistic and helped reinforce key concepts effectively. I would certainly recommend it to colleagues looking to upskill
Comprehensive, insightful and professionally presented from start to finish. The course materials were clear and well supported. A worthwhile investment for anyone serious about career development
Curriculum
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Promotional video
00:03:00
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Introduction
00:05:00
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Don’t buy this unless…
00:03:00
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What are we, if not salespeople
00:04:00
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Good and bad salespeople
00:04:00
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Commercial realities
00:04:00
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Dysfunctional selling has led to dysfunctional buying
00:03:00
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Who is your ‘Avatar’?
00:05:00
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Your customer’s journey
00:05:00
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Section 2 lecture 1: Introduction to ASK
00:05:00
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Section 2 Lecture 2: The Marketing Function
00:06:00
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Section 2 Lecture 3: The Hunter
00:04:00
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Section 2 Lecture 4: Referrals
00:06:00
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Section 2 Lecture 5: How your marketing ‘lands’ with your customer
00:05:00
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Section 2 Lecture 6: Leveraging your contacts
00:04:00
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Section 3 Lecture 1
00:04:00
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Section 3 Lecture 2: The Decision Making Unit (DMU)
00:04:00
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Section 3 Lecture 3: The value of VALUE
00:05:00
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Section 3 Lecture 4
00:06:00
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Section 3 Lecture 5: Customer Care – a conversation (not a ‘sale’)
00:07:00
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Section 3 Lecture 6
00:04:00
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Section 3 Lecture 7
00:04:00
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Section 3 Lecture 8: How to get back IN with a client
00:06:00
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Section 4 Lecture 1: Introduction the the K or KEEP element
00:06:00
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Section 4 Lecture 2: Your authority
00:05:00
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Section 4 Lecture 3
00:06:00
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Section 4 Lecture 4: NON sales contact
00:05:00
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Section 4 Lecture 5: Why ASKING for referrals works so well
00:04:00
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Section 5 Lecture 1
00:01:00
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Offer Ends in
14-Day Money-Back Guarantee
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Duration:Self-paced Learning
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Access:1 Year
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Units:30

6 Reviews
